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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works and Why Authenticity Is the Best Marketing of All
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.
Legendary business writer Seth Godin has three essential questions for every marketer:“What’s your story?”
“Will the people who need to hear this story believe it?”
“Is it true?”
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true.
₨ 800.00 -
Grit: Why Passion and Resilience are the Secrets to Success
In this must-read book for anyone striving to succeed, pioneering psychologist Angela Duckworth shows parents, educators, students, and business people both seasoned and new that the secret to outstanding achievement is not talent but a focused persistence called grit.
Why do some people succeed and others fail? Sharing new insights from her landmark research on grit, Angela Duckworth explains why talent is hardly a guarantor of success. Rather, other factors can be even more crucial such as identifying our passions and following through on our commitments.
Drawing on her own powerful story as the daughter of a scientist who frequently bemoaned her lack of smarts, Duckworth describes her winding path through teaching, business consulting, and neuroscience, which led to the hypothesis that what really drives success is not genius, but a special blend of passion and long-term perseverance. As a professor at the University of Pennsylvania, Duckworth created her own character lab and set out to test her theory.
Here, she takes readers into the field to visit teachers working in some of the toughest schools, cadets struggling through their first days at West Point, and young finalists in the National Spelling Bee. She also mines fascinating insights from history and shows what can be gleaned from modern experiments in peak performance. Finally, she shares what she’s learned from interviewing dozens of high achievers; from JP Morgan CEO Jamie Dimon to the cartoon editor of The New Yorker to Seattle Seahawks Coach Pete Carroll.
Winningly personal, insightful, and even life-changing, Grit is a book about what goes through your head when you fall down, and how that not talent or luck makes all the difference.
₨ 800.00 -
Blink: The Power of Thinking Without Thinking
Blink: The Power of Thinking without thinking is Malcolm Gladwell’s second book. It presents in popular science format research from psychology and behavioral economics on the adaptive unconscious: mental processes that work rapidly and automatically from relatively little information. It considers both the strengths of the adaptive unconscious, for example in expert judgment, and its pitfalls, such as stereotypes.
“The author describes the main subject of his book as “”thin-slicing””: our ability to use limited information from a very narrow period of experience to conclude. This idea suggests that spontaneous decisions are often as good as—or even better than—carefully planned and considered ones. To reinforce his ideas, Gladwell draws from a wide range of examples from science and medicine (including malpractice suits), sales and advertising, gambling, speed dating (and predicting divorce), tennis, military war games, and the movies and popular music. Gladwell also uses many examples of regular people’s experiences with “”thin-slicing,”” including our instinctive ability to mind-read, which is how we can get to know a person’s emotions just by looking at his or her face.Gladwell explains how an expert’s ability to “”thin slice”” can be corrupted by their likes and dislikes, prejudices, and stereotypes (even unconscious ones). Two particular forms of unconscious bias Gladwell discusses are implicit association tests and psychological priming.
Gladwell also mentions that sometimes having too much information can interfere with the accuracy of a judgment, or a doctor’s diagnosis. In what Gladwell contends is an age of information overload, he finds that experts often make better decisions with snap judgments than they do with volumes of analysis. This is commonly called “”Analysis paralysis.”” The challenge is to sift through and focus on only the most critical information. The other information may be irrelevant and confusing. Collecting more information, in most cases, may reinforce our judgment but does not help make it more accurate. Gladwell explains that better judgments can be executed from simplicity and frugality of information. If the big picture is clear enough to decide, then decide from this without using a magnifying glass.”
₨ 800.00 -
Apprenticed to a Himalayan Master: A Yogi’s Autobiography
The author Sri ‘M’ is an extraordinary individual. His uniqueness lies not only in the fact that at the young age of 19 and a half, he travelled to snow clad Himalayas from Kerala, and there he met and lived for several years with a ‘real-time’ yogi, Babaji, but also that he should undertake such an unusual and adventurous exploration, given his non-Hindu birth and antecedents.
The metamorphosis of Mumtaz Ali Khan into Sri ‘M’, a yogi with profound knowledge of the Upanishads and deep personal insights, born of first hand experiences with higher levels of consciousness is indeed a fascinating story.
The bonus for those interested in the secrets of yoga, meditation and sankhyan metaphysics is that Sri ‘M’ is still living and easily reachable. He leads a normal life, married with two children, wears no special robes and conducts himself without pomp or paraphernalia.Someone who met him recently said, “I expected a flashy godman and instead I saw a jean clad gentleman with a smile of his face, ready to discuss my problems. In five minutes flat, I said to myself, this is no ordinary man. The peace and tranquility that enters your system is tangible
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The Summer I Turned Pretty
The Summer I Turned Pretty book trilogy follows the coming-of-age of 16-year-old Isabel “Belly” Conklin as she spends summers in the fictional beach town of Cousins Beach with her mother Laurel, older brother Steven, and her mother’s childhood best friend Susannah and her sons Conrad and Jeremiah — two brothers who Belly gets wrapped up in a love triangle with.
₨ 720.00The Summer I Turned Pretty
₨ 720.00 -
Harry Potter and the Chamber of Secrets
Harry Potter’s summer has included the worst birthday ever, doomy warnings from a house-elf called Dobby, and rescue from the Dursleys by his friend Ron Weasley in a magical flying car! Back at Hogwarts School of Witchcraft and Wizardry for his second year, Harry hears strange whispers echo through empty corridors – and then the attacks start. Students are found as though turned to stone . Dobby’s sinister predictions seem to be coming true.
These new editions of the classic and internationally bestselling, multi-award-winning series feature instantly pick-up-able new jackets by Jonny Duddle, with huge child appeal, to bring Harry Potter to the next generation of readers. It’s time to PASS THE MAGIC ON .
₨ 720.00 -
Everything is F*cked
From the author of the international mega-bestseller The Subtle Art of Not Giving A F*ck comes a counterintuitive guide to the problems of hope.
We live in an interesting time. Materially, everything is the best it’s ever been—we are freer, healthier and wealthier than any people in human history. Yet, somehow everything seems to be irreparably and horribly f*cked—the planet is warming, governments are failing, economies are collapsing, and everyone is perpetually offended on Twitter. At this moment in history, when we have access to technology, education and communication our ancestors couldn’t even dream of, so many of us come back to an overriding feeling of hopelessness.
What’s going on? If anyone can put a name to our current malaise and help fix it, it’s Mark Manson. In 2016, Manson published The Subtle Art of Not Giving A F*ck, a book that brilliantly gave shape to the ever-present, low-level hum of anxiety that permeates modern living. He showed us that technology had made it too easy to care about the wrong things, that our culture had convinced us that the world owed us something when it didn’t—and worst of all, that our modern and maddening urge to always find happiness only served to make us unhappier. Instead, the “subtle art” of that title turned out to be a bold challenge: to choose your struggle; to narrow and focus and find the pain you want to sustain. The result was a book that became an international phenomenon, selling millions of copies worldwide while becoming the #1 bestseller in 13 different countries.
₨ 680.00₨ 800.00Everything is F*cked
₨ 680.00₨ 800.00 -
How to Make Money in Stock Market Trading
Whether you’re a beginner looking to get started or an experienced trader or investor seeking to refine your skills, this book will help you achieve your financial dreams and goals.
₨ 640.00 -
Leech & Other story
A leech caught inside a man’s nostril reveals fissures of class; a middle-aged Nepali man tries to come to terms with his sexuality in a deeply conventional social system; a professor worries about his immigrant status; a young couple try to bridge the silences in their relationship after moving to America.
Each story explores the distance between home and abroad, desire and reality, allegiance and treachery.
₨ 640.00Leech & Other story
₨ 640.00 -
Remember Me Gone
As Lucy and Marco realize there are gaps in their own memories, they team up to fill in the missing pieces—to figure out what’s really going on in their town, and to uncover their own stolen history along the way. But as the mysteries pile up one thing becomes certain: There are some secrets people will do anything to keep.
₨ 640.00Remember Me Gone
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Breakout Trading 2.0: Analyse the stock market through candlestick charts
Do you agree that it’s always a good idea to follow smart money?
Then you have to learn the right way of identifying real breakouts.
This Breakout Trading System consists of three critical components:
1. Drawing Proper Trend Lines
2. Identification of Real Breakout
3. Trade ExecutionUseful references to draw a trend line:
a. Price Peaks
b. The Slope of the Trend Line
c. The price should respect the Trend LineThe four things mentioned below are essential to separate a real breakout from fake ones:
1. A Big Breakout Candle
2. Quick Time
3. Absence of Opposite Party Response (selling)
4. Good VolumeAlong with these concepts, this book also answers the below questions:
1. Why Even Smart People Fall for Market Conditions
2. How to Take Your Exit To the Next Level
3. The Untold Story About Trail SLIt also provides 10 great lessons on trading, 25 excellent traders’ information on Twitter.
About the Author:
Indrazith Shantharaj is a full-time trader and author of many best-selling books. He uses Market Profile concepts, Price Action Trading concepts with tailor-made systems for the Indian market conditions.
He is a former IT professional and has over ten years of experience in the stock market. Apart from trading, he spends his free time on travel and adventure. He also extensively believes in using the power of the MIND and is a practicing spiritual sadhana.
₨ 640.00 -
The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery
This is a book about self-sabotage. Why we do it, when we do it, and how to stop doing it—for good. Coexisting but conflicting needs create self-sabotaging behaviors. This is why we resist efforts to change, often until they feel completely futile.
But by extracting crucial insight from our most damaging habits, building emotional intelligence by better understanding our brains and bodies, releasing past experiences at a cellular level, and learning to act as our highest potential future selves, we can step out of our own way and into our potential. For centuries, the mountain has been used as a metaphor for the big challenges we face, especially ones that seem impossible to overcome.
To scale our mountains, we actually have to do the deep internal work of excavating trauma, building resilience, and adjusting how we show up for the climb. In the end, it is not the mountain we master, but ourselves.
₨ 640.00 -
Finding Your Balance
Urban myth has long made the menopause appear a scary endpoint in a woman’s life. This book debunks this misconception to reveal the menopause to be as much a journey-defined by the years leading up to and after it, known as the perimenopause-as an event.
What role do hormones play in the menopause? Do they work in isolation or are there external factors, such as your environment, your food and your mental state, that affect them? Can your concerns and symptoms only be medically addressed, or do you have a role to play?
In Finding Your Balance, gynaecologist Dr Nozer Sheriar and macrobiotic nutritionist Shonali Sabherwal combine their expertise into an empowering manual on navigating the (peri)menopause. Mixing personal journeys with professional knowledge, this book distils medical jargon into bite-sized, accessible knowledge that will enable women to make informed decisions on their health. Moreover, it guides the reader on to a holistic path that addresses how emotional states and lifestyles can influence the perimenopause.
Packed with information, Finding Your Balance is the best friend every woman needs.
₨ 640.00Finding Your Balance
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The Silent Patient
WITH OVER THREE MILLION COPIES SOLD, read the Sunday Times and No.1 New York Times bestselling, record-breaking thriller that everyone is talking about – soon to be a major film. ‘The perfect thriller’ AJ FINN ‘Terrific’ – THE TIMES Crime Book of the Month ‘Smart, sophisticated suspense’ – LEE CHILD
₨ 640.00The Silent Patient
₨ 640.00 -
Artemis
Jazz Bashara is a criminal. Well, sort of. Life on Artemis, the first and only city on the moon, is tough if you’re not a rich tourist or an eccentric billionaire. So smuggling in the occasional harmless bit of contraband barely counts, right? Not when you’ve got debts to pay and your job as a porter barely covers the rent.
Everything changes when Jazz sees the chance to commit the perfect crime, with a reward too lucrative to turn down. But pulling off the impossible is just the start of Jazz’s problems, as she learns that she’s stepped square into a conspiracy for control of Artemis itself – and that now, her only chance at survival lies in a gambit even more unlikely than the first.
₨ 640.00Artemis
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The Hate U Give
Winner of the Waterstones Children’s Book Prize 2018
Winner of the Children’s Book of the Year 2018 at the British Book Awards
#1 New York Times bestseller
Now a major motion picture, starring Amandla StenbergA Teen Vogue Best YA Book of the Year
“Stunning.”―John Green
“A masterpiece.”―The Huffington Post
“An essential read for everyone.”―Teen Vogue
“Outstanding.” ―The GuardianSixteen-year-old Starr lives in two worlds: the poor neighbourhood where she was born and raised and her posh high school in the suburbs. The uneasy balance between them is shattered when Starr is the only witness to the fatal shooting of her unarmed best friend, Khalil, by a police officer. Now what Starr says could destroy her community. It could also get her killed.
Inspired by the Black Lives Matter movement, this is a powerful and gripping YA novel about one girl’s struggle for justice.
₨ 640.00The Hate U Give
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A Man Called Ove
‘Warm, funny, and almost unbearably moving’ Daily Mail
‘Rescued all those men who constantly mean to read novels but never get round to it’ Spectator Books of the YearA grumpy yet loveable man finds his solitary world turned on its head when a boisterous young family moves in next door.
Meet Ove. He’s a curmudgeon, the kind of man who points at people he dislikes as if they were burglars caught outside his bedroom window. He has staunch principles, strict routines, and a short fuse. People call him the bitter neighbor from hell, but must Ove be bitter just because he doesn’t walk around with a smile plastered to his face all the time?
₨ 640.00A Man Called Ove
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The Rudest Book Ever: Powerful Perspectives to Free Your Mind
Shwetabh Gangwar is a professional problem-solver—and he’s ace at it. For the past five years, people from all over the world have contacted him with their troubles and he’s worked these out for them.
In the process, he has picked up on a simple pattern: people need a set of principles and perspectives to protect them from all the unnecessary bullshit they go through. Codes to live by, essentially. But be warned: Gangwar has no desire to spare your feelings. What you will find in this straight-forward, straight-talking, no-craps-given guide, is:
- How to deal with rejections of all kinds
- How to change your perceptions of people so you don’t end up screwed
- Why a society that sees people as ‘good and bad’ is dumb
- How the search for happiness screws us over
- How seeking approval and acceptance kills our individuality
- The truth about social media influencers
- Why we should be taught ‘how to think’, instead of ‘what to think’
Laying out clear principles, YouTube megastar Gangwar shows you how to deal with the shit that has happened to you, is happening to you and will happen to you.
A refreshing, easy-to-read, and relatable guide, The Rudest Book Ever will make you rethink everything you’ve been taught.
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The Art of Thinking Clearly
In engaging prose and with practical examples and anecdotes, an eye-opening look at human reasoning and essential reading for anyone with important decisions to make.
Have you ever:
• Invested time in something that, with hindsight, just wasn’t worth it?
• Overpayed in an Ebay auction?
• Continued doing something you knew was bad for you?
• Sold stocks too late, or too early?
• Taken credit for success, but blamed failure on external circumstances?
• Backed the wrong horse?These are examples of cognitive biases, simple errors we all make in our day-to-day thinking. But by knowing what they are and how to spot them, we can avoid them and make better choices-whether dealing with a personal problem or a business negotiation; trying to save money or make money; working out what we do or don’t want in life: and how best to get it.
Simple, clear and always surprising, this indispensable book will change the way you think and transform your decision-making-work, at home, every day. It reveals, in 99 short chapters, the most common errors of judgment, and how to avoid them.
₨ 640.00The Art of Thinking Clearly
₨ 640.00