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The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice
₨ 960.00 -
Captivate: The Science of Succeeding with People
Do you feel awkward at networking events? Do you wonder what your date really thinks of you? Do you wish you could decode people? You need to learn the science of people. As a human behavior hacker, Vanessa Van Edwards created a research lab to study the hidden forces that drive us. And she’s cracked the code. In Captivate, she shares shortcuts, systems, and secrets for taking charge of your interactions at work, at home, and in any social situation. These aren’t the people skills you learned in school. This is the first comprehensive, science backed, real life manual on how to captivate anyone—and a completely new approach to building connections.
₨ 960.00 -
Think Again: The Power of Knowing What You Don’t Know
Intelligence is usually seen as the ability to think and learn, but in a rapidly changing world, there’s another set of cognitive skills that might matter more: the ability to rethink and unlearn. In our daily lives, too many of us favor the comfort of conviction over the discomfort of doubt. We listen to opinions that make us feel good, instead of ideas that make us think hard. We see disagreement as a threat to our egos, rather than an opportunity to learn. We surround ourselves with people who agree with our conclusions, when we should be gravitating toward those who challenge our thought process. The result is that our beliefs get brittle long before our bones. We think too much like preachers defending our sacred beliefs, prosecutors proving the other side wrong, and politicians campaigning for approval–and too little like scientists searching for truth. Intelligence is no cure, and it can even be a curse: being good at thinking can make us worse at rethinking. The brighter we are, the blinder to our own limitations we can become.
₨ 960.00 -
The Behavioral Investor
From the New York Times bestselling author of the book named the best investment book of 2017 comes The Behavioral Investor, an applied look at how psychology ought to inform the art and science of investment management. In The Behavioral Investor, psychologist and asset manager Dr. Daniel Crosby examines the sociological, neurological and psychological factors that influence our investment decisions and sets forth practical solutions for improving both returns and behavior. Readers will be treated to the most comprehensive examination of investor behavior to date and will leave with concrete solutions for refining decision-making processes, increasing self-awareness and constraining the fatal flaws to which most investors are prone.
₨ 640.00The Behavioral Investor
₨ 640.00 -
Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School
In Brain Rules, molecular biologist Dr. John Medina shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule–what scientists know for sure about how our brains work–and then offers transformative ideas for our daily lives.
₨ 960.00 -
The Headspace Guide to… Mindfulness & Meditation
Quiet the mind, feel less stressed, less tired, and achieve a new level of calm and fulfillment in just ten minutes a day Andy Puddicombe, a former Buddhist monk, the Voice of Headspace, and the UK’s foremost mindfulness expert, is on a mission: to get people to take 10 minutes out of their day to sit in the here and now.
₨ 640.00 -
Behavioural Economics: Psychology, Neuroscience, and the Human Side of Economics
For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges.
₨ 800.00 -
The Interpretation Of Dreams
One hundred years ago Sigmund Freud published The Interpretations of Dreams, a book that, like Darwin’s The Origin of Species, revolutionized our understanding of human nature. Now this groundbreaking new translation–the first to be based on the original text published in November 1899–brings us a more readable, more accurate, and more coherent picture of Freud’s masterpiece. The first edition of The Interpretation of Dreams is much shorter than its subsequent editions; each time the text was reissued, from 1909 onwards, Freud added to it. The most significant, and in many ways the most unfortunate addition, is a 50-page section devoted to the kind of mechanical reading of dream symbolism–long objects equal male genitalia, etc.–that has gained popular currency and partially obscured Freud’s more profound insights into dreams.
₨ 400.00The Interpretation Of Dreams
₨ 400.00 -
Indistractable: How to Control Your Attention and Choose Your Life
You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you’re about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and professional goals are put on hold. What would be possible if you followed through on your best intentions? What could you accomplish if you could stay focused? What if you had the power to become “indistractable?” International bestselling author, former Stanford lecturer, and behavioral design expert, Nir Eyal, wrote Silicon Valley’s handbook for making technology habit-forming. Five years after publishing Hooked, Eyal reveals distraction’s Achilles’ heel in his groundbreaking new book.
₨ 800.00 -
Attitude Is Everything
The book shows how author Jeff Keller used these principles to make a career transition from lawyer to motivational speaker — and shows readers how they, too, can make positive changes in every area of their lives.
₨ 240.00Attitude Is Everything
₨ 240.00 -
Mindset (Hindi) by Carol S. Dwecka
The updated edition of the bestselling book that has changed millions of lives with its insights into the growth mindset “Through clever research studies and engaging writing, Dweck illuminates how our beliefs about our capabilities exert tremendous influence on how we learn and which paths we take in life.”—Bill Gates, GatesNotes After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities.
₨ 480.00Mindset (Hindi) by Carol S. Dwecka
₨ 480.00 -
The Psychology of Money (Hindi) by Morgan Housel
Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people. Money—investing, personal finance, and business decisions—is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together. In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics.
₨ 320.00 -
The Science of Self-Learning: How to Teach Yourself Anything, Learn More in Less Time, and Direct Your Own Education
How to learn effectively when you have to be both the teacher and student. Work smarter and save yourself countless hours.Self-learning is not just about performing better in the classroom or the office. It’s about being able to aim your life in whatever direction you choose and conquering the obstacles in front of you.Replicable methods and insights to build expertise from ground zero.The Science of Self-Learning focuses not only on learning, but what it means to direct your own learning. Anyone can read a book, but what about more? You will learn to deconstruct a topic and then construct your own syllabus and plan. Gathering information, initial research, having a dialogue with new information – unlock these skills and you will unlock your life.Make complex topics painless and less intimidating to approach and break down.
₨ 392.00 -
Humankind-A Hopeful History
AN INSTANT NEW YORK TIMES BESTSELLER The “lively” (The New Yorker), “convincing” (Forbes), and “riveting pick-me-up we all need right now” (People) that proves humanity thrives in a crisis and that our innate kindness and cooperation have been the greatest factors in our long-term success as a species. If there is one belief that has united the left and the right, psychologists and philosophers, ancient thinkers and modern ones, it is the tacit assumption that humans are bad. It’s a notion that drives newspaper headlines and guides the laws that shape our lives. From Machiavelli to Hobbes, Freud to Pinker, the roots of this belief have sunk deep into Western thought. Human beings, we’re taught, are by nature selfish and governed primarily by self-interest.
₨ 800.00Humankind-A Hopeful History
₨ 800.00 -
The Science of Self-Discipline: The Willpower, Mental Toughness and Self-Control to Resist Temptation
Your best intentions are not enough. Learn how to scientifically engineer a disciplined existence, become relentless, and never give up.Whatever you want in your life, self-discipline is the missing piece. Goals will remain dreams if you make the mistake of relying on motivation and your best drawn plans.The Science of Self-Discipline is a deep look into what allows us to resist our worst impulses and simply execute, achieve, produce, and focus. Every principle is scientifically-driven and dissected to as be actionable and helpful as possible. You’ll learn how top performers consistently exercise self-discipline, as well as what drives us on an instinctual, psychological level to act.This isn’t just a book; it’s a roadmap to the human psyche and will allow you to accomplish exactly what you set out to do, every time.
₨ 472.00 -
You Are The Placebo: Making Your Mind Matter
Is it possible to heal by thought alone—without drugs or surgery? The truth is that it happens more often than you might expect. In You Are the Placebo,Dr. Joe Dispenza shares numerous documented cases of those who reversed cancer, heart disease, depression, crippling arthritis, and even the tremors of Parkinson’s disease by believing in a placebo. Similarly, Dr. Joe tells of how others have gotten sick and even died the victims of a hex or voodoo curse—or after being misdiagnosed with a fatal illness. Belief can be so strong that pharmaceutical companies use double- and triple-blind randomized studies to try to exclude the power of the mind over the body when evaluating new drugs.
₨ 800.00 -
Forgetting: The Benefits of Not Remembering
“Fascinating and useful . . . The distinguished memory researcher Scott A. Small explains why forgetfulness is not only normal but also beneficial.”—Walter Isaacson, bestselling author of The Code Breaker and Leonardo da Vinci Who wouldn’t want a better memory? Dr. Scott Small has dedicated his career to understanding why memory forsakes us. As director of the Alzheimer’s Disease Research Center at Columbia University, he focuses largely on patients who experience pathological forgetting, and it is in contrast to their suffering that normal forgetting, which we experience every day, appears in sharp relief.
₨ 1,040.00Forgetting: The Benefits of Not Remembering
₨ 1,040.00 -
Big Magic: Creative Living Beyond Fear
The instant #1 NEW YORK TIMES Bestseller
“A must read for anyone hoping to live a creative life… I dare you not to be inspired to be brave, to be free, and to be curious.” —PopSugar From the worldwide bestselling author of Eat Pray Love and City of Girls: the path to the vibrant, fulfilling life you’ve dreamed of.
₨ 800.00 -
You Are a Badass
YOU ARE A BADASS IS THE SELF-HELP BOOK FOR PEOPLE WHO DESPERATELY WANT TO IMPROVE THEIR LIVES BUT DON’T WANT TO GET BUSTED DOING IT. The #1 New York Times Bestseller You Are A Badass is the self-help book for people who desperately want to improve their lives but don’t want to get busted doing it.
₨ 800.00You Are a Badass
₨ 800.00 -
Thinking, Fast and Slow
*Major New York Times Bestseller
*More than 2.6 million copies sold
*One of The New York Times Book Review’s ten best books of the year
*Selected by The Wall Street Journal as one of the best nonfiction books of the year
*Presidential Medal of Freedom Recipient *Daniel Kahneman’s work with Amos Tversky is the subject of Michael Lewis’s The Undoing Project: A Friendship That Changed Our Minds In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, world-famous psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think.
₨ 1,040.00Thinking, Fast and Slow
₨ 1,040.00 -
Connect: Building Exceptional Relationships with Family, Friends and Colleagues
A transformative guide to building more fulfilling relationships with colleagues, friends, partners, and family, based on the landmark Interpersonal Dynamics (“Touchy-Feely”) course at Stanford’s Graduate School of Business “Carole Robin and David Bradford are masters at helping people bring IQ and EQ together to satisfy both and be successful.”—Ray Dalio, founder of Bridgewater and author of Principles:
Life and Work The ability to create strong relationships with others is crucial to living a full life and becoming more effective at work. Yet many of us find ourselves struggling to build solid personal and professional connections or unable to handle challenges that inevitably arise when we grow closer to others.
₨ 1,120.00 -
Digital Minimalism: On Living Better with Less Technology
A New York Times, Wall Street Journal, Publishers Weekly, and USA Today bestseller
“Newport is making a bid to be the Marie Kondo of technology: someone with an actual plan for helping you realize the digital pursuits that do, and don’t, bring value to your life.”–Ezra Klein, Vox Minimalism is the art of knowing how much is just enough. Digital minimalism applies this idea to our personal technology. It’s the key to living a focused life in an increasingly noisy world. In this timely and enlightening book, the bestselling author of Deep Work introduces a philosophy for technology use that has already improved countless lives. Digital minimalists are all around us. They’re the calm, happy people who can hold long conversations without furtive glances at their phones.
They can get lost in a good book, a woodworking project, or a leisurely morning run. They can have fun with friends and family without the obsessive urge to document the experience. They stay informed about the news of the day, but don’t feel overwhelmed by it. They don’t experience “fear of missing out” because they already know which activities provide them meaning and satisfaction.
₨ 960.00 -
Surrounded by Bad Bosses and Lazy Employees: or, How to Deal with Idiots at Work
Internationally bestselling author Thomas Erikson has helped changed how the world thinks about behavior using a simple 4-color behavior analysis system. In Surrounded by Bad Bosses he applies that same system to revolutionize the workplace.
Everyone has had a bad boss. You might have one right now. You might even be one. Bad bosses are a fact of the workplace, whether they’re short-tempered, unclear about expectations, or too disorganized to manage so much as a stapler. But how do you not only survive a difficult boss, but help your career thrive despite them?
₨ 800.00 -
The Gift of Forgiveness: Inspiring Stories from Those Who Have Overcome The Unforgivable
AN INSTANT NEW YORK TIMES BESTSELLER! “[The Gift of Forgiveness] will spark conversations across families, across friendships, at workplaces, everywhere.”—Maria Shriver A fresh, inspiring book on learning how to forgive, with firsthand stories from those who have learned to let go of resentment and find peace. “When we learn to embrace forgiveness, it opens us up to healing, hope, and a new world of possibility.”—Katherine Schwarzenegger Pratt
₨ 640.00