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Advertising Management
DAVID A.AIKER
JOHN G.MYCRS
₨ 65.00₨ 110.00Advertising Management
₨ 65.00₨ 110.00 -
Lean In: Women, Work, and the Will to Lead
Sheryl Sandberg’s Lean In is a massive cultural phenomenon and its title has become an instant catchphrase for empowering women. The book soared to the top of bestseller lists internationally, igniting global conversations about women and ambition. Sandberg packed theatres, dominated opinion pages, appeared on every major television show and on the cover of Time magazine, and sparked ferocious debate about women and leadership. Ask most women whether they have the right to equality at work and the answer will be a resounding yes, but ask the same women whether they’d feel confident asking for a raise, a promotion, or equal pay, and some reticence creeps in.
The statistics, although an improvement on previous decades, are certainly not in women’s favour – of 197 heads of state, only twenty-two are women. Women hold just 20 percent of seats in parliaments globally, and in the world of big business, a meagre eighteen of the Fortune 500 CEOs are women. In Lean In, Sheryl Sandberg – Facebook COO and one of Fortune magazine’s Most Powerful Women in Business – draws on her own experience of working in some of the world’s most successful businesses and looks at what women can do to help themselves, and make the small changes in their life that can effect change on a more universal scale.
₨ 960.00 -
The Barefoot Surgeon :The Inspirational Story of Dr. Sanduk Ruit, the Eye Surgeon Giving Sight and Hope to the World’s Poor
Sanduk Ruit was born into the lowest rungs of society in a tiny, remote Himalayan village in Nepal. After long and difficult treks to attend boarding school in Darjeeling and, later, the best of Indian medical colleges, he met the remarkable visionary and Australian ophthalmologist, Fred Hollows, whose invaluable mentorship would enable him to take on his lifelong mission to restore vision to the poorest of blind people across Nepal and the rest of Asia.
Despite relentless backlash from his shaken contemporaries in the global medical industry, Dr Ruit took his unmatched prowess in stitch-free cataract surgery, along with world-class medical care and equipment, to those whose lives were plunged into darkness; who were ostracized and abandoned for being blind with no access to proper treatment.
Dr Ruit is known as the ‘God of Sight’ for restoring the light to millions of people who have been prey to curable blindness and vicious poverty; this is his extraordinary story.
₨ 640.00 -
Inner Engineering: A Yogi’s Guide to Joy
NEW YORK TIMES BESTSELLER • Thought leader, visionary, philanthropist, mystic, and yogi Sadhguru presents Western readers with a time-tested path to achieving absolute well-being: the classical science of yoga.
The practice of hatha yoga, as we commonly know it, is but one of eight branches of the body of knowledge that is yoga. In fact, yoga is a sophisticated system of self-empowerment that is capable of harnessing and activating inner energies in such a way that your body and mind function at their optimal capacity. It is a means to create inner situations exactly the way you want them, turning you into the architect of your own joy.
₨ 480.00 -
The Art of Thinking Clearly
In engaging prose and with practical examples and anecdotes, an eye-opening look at human reasoning and essential reading for anyone with important decisions to make.
Have you ever:
• Invested time in something that, with hindsight, just wasn’t worth it?
• Overpayed in an Ebay auction?
• Continued doing something you knew was bad for you?
• Sold stocks too late, or too early?
• Taken credit for success, but blamed failure on external circumstances?
• Backed the wrong horse?These are examples of cognitive biases, simple errors we all make in our day-to-day thinking. But by knowing what they are and how to spot them, we can avoid them and make better choices-whether dealing with a personal problem or a business negotiation; trying to save money or make money; working out what we do or don’t want in life: and how best to get it.
Simple, clear and always surprising, this indispensable book will change the way you think and transform your decision-making-work, at home, every day. It reveals, in 99 short chapters, the most common errors of judgment, and how to avoid them.
₨ 640.00The Art of Thinking Clearly
₨ 640.00 -
Influence: The Psychology of Persuasion
Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
₨ 1,120.00Influence: The Psychology of Persuasion
₨ 1,120.00 -
Trump: The Art of the Deal
Trump reveals the business secrets that have made him America’s foremost deal maker!
“I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump
Here is Trump in action—how he runs his business and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and changes the face of the New York City skyline. But even a maverick plays by rules, and Trump has formulated eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the practice of deal-making. It’s the most streetwise business book there is—and the ultimate read for anyone interested in achieving money and success, and knowing the man behind the spotlight.₨ 640.00Trump: The Art of the Deal
₨ 640.00 -
The 8th Habit: From Effectiveness to Greatness
In “The 8th Habit: From Effectiveness to Greatness,” Stephen R. Covey builds on his earlier work, “The 7 Habits of Highly Effective People,” by introducing the concept of finding one’s “voice.” Covey defines “voice” as the unique personal significance we all possess, which aligns talent, passion, need, and conscience. He argues that discovering and expressing this voice is essential for personal and professional fulfillment, transcending mere effectiveness to achieve greatness.
Covey emphasizes that in the modern, interconnected world, traditional management approaches are no longer sufficient. Instead, he advocates for a new mindset focused on leadership that inspires individuals to find and utilize their own voices. This involves fostering a culture of trust, collaboration, and empowerment, where leaders serve as mentors and coaches, enabling others to realize their potential.
The book is rich with practical tools and frameworks, such as the Whole-Person Paradigm, which recognizes the physical, mental, emotional, and spiritual dimensions of human beings. Covey also introduces the concept of the Four Disciplines of Execution, aimed at achieving organizational goals through clarity, focus, engagement, and accountability. Through real-life examples and actionable advice, Covey provides a comprehensive guide for individuals and leaders striving to move from effectiveness to greatness in their personal and professional lives.
₨ 800.00 -
The 4-Hour Work week
What do you do? Tim Ferriss has trouble answering the question. Depending on when you ask this controversial Princeton University guest lecturer, he might answer: “I race motorcycles in Europe.” “I ski in the Andes.” “I scuba dive in Panama.” “I dance tango in Buenos Aires.” He has spent more than five years learning the secrets of the New Rich, a fast-growing subculture who has abandoned the “deferred-life plan” and instead mastered the new currencies-time and mobility-to create luxury lifestyles in the here and now. Whether you are an overworked employee or an entrepreneur trapped in your own business, this book is the compass for a new and revolutionary world.
Join Tim Ferriss as he teaches you:
– How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want?
– How blue-chip escape artists travel the world without quitting their jobs?
– How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist?
– How to trade a long-haul career for short work bursts and freuent “mini-retirements”?
– What the crucial difference is between absolute and relative income?
– How to train your boss to value performance over presence, or kill your job (or company) if it’s beyond repair?
– What automated cash-flow “muses” are and how to create one in 2 to 4 weeks?
– How to cultivate selective ignorance-and create time-with a low-information diet?
– What the management secrets of Remote Control CEOs are?
– How to get free housing worldwide and airfare at 50-80% off?
– How to fill the void and create a meaningful life after removing work and the office₨ 1,120.00The 4-Hour Work week
₨ 1,120.00 -
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I am Malala
The Girl Who Stood Up for Education and was Shot by the Taliban.
The highly anticipated memoir of Malala Yousafzai, the schoolgirl from Pakistan’s Swat region who stood up to the Taliban.
‘I come from a country that was created at midnight. When I almost died it was just after midday. We’d finished for the day and I was on the open-back truck we use as a school bus. There were no windows, just thick plastic sheeting that flapped at the sides and a postage stamp of open sky at the back through which I caught a glimpse of a kite wheeling up and down. It was pink, my favourite colour.’
In 2009 Malala Yousafzai began writing an anonymous blog for BBC Urdu about life in the Swat Valley as the Taliban gained control, at times banning girls from attending school. When her identity was discovered, Malala began to appear in Pakistani and international media, campaigning for education for all. On 9 October 2012, Malala was shot at point-blank range by a member of the Taliban on the way home from school. Remarkably, she survived. In April 2013, Time magazine named her one of the 100 Most Influential People in the World.
I Am Malala tells the inspiring story of a schoolgirl who was determined not to be intimidated by extremists, and faced the Taliban with immense courage. Malala speaks of her continuing campaign for every girl’s right to an education, shining a light into the lives of those children who cannot attend school. This is just the beginning…₨ 640.00I am Malala
₨ 640.00 -
How to Stop Worrying and Start Living
The book ‘How to stop worrying & start living’ suggest many ways to conquer worry and lead a wonderful life.
The book mentions fundamental facts to know about worry and magic formula for solving worry-some situations.
Psychologists & Doctors’ view:
-Worry can make even the most stolid person ill.
-Worry may cause nervous breakdown.
-Worry can even cause tooth decay
-Worry is one of the factors for High Blood Pressure.
-Worry makes you tense and nervous and affect the nerves of your stomach.
₨ 350.00 -
How to enjoy your life and your job
Uncover your hidden assets—you can fill each day with excitement and a sense of satisfaction!
Even if you love your work, you probably have days when almost nothing goes right. Bestselling author Dale Carnegie shows you how to make every day more exciting and rewarding—how you can get more done, and have more fun doing it. Dale Carnegie’s time-tested advice will help you
-Make other people feel important—and do it sincerely
-Avoid unnecessary tension—save your energy for important duties
-Get people to say yes—immediately
-Turn routine tasks into stimulating opportunities
-Spot a sure-fire way of making enemies—and avoid it
-Smile in the face of criticism—you’ve done your very best!How to Enjoy Your Life and Your Job will help you create a new approach to life and people and discover talents you never knew you had. Dale Carnegie can help you get the most out of yourself—all the time. Start developing your innate strengths and abilities—start enriching your life today!
₨ 350.00How to enjoy your life and your job
₨ 350.00 -
How to Develop Self-Confidence and Influence People by Pubilc Speaking
Dale Carnegie shows you how to:
Develop poise Gain self-confidence Improve your memory Make your meaning clear Begin and end a talk Interest and charm your audience Improve your diction Win and argument without making enemies.
How to Develop Self-Confidence and Influence People by Public Speaking also offers hundreds of practical and valuable tips on influencing the important people in your life: your friends, your customers, your business associates, your employers.
The information in this book has been tested and used successfully by more than one million students in the world-famous Dale Carnegie Course in Effective Speaking and Human Relations.
₨ 320.00 -
Homo Deus: A History of Tomorrow
Yuval Noah Harari, author of the critically-acclaimed New York Times bestseller and international phenomenon Sapiens, returns with an equally original, compelling, and provocative book, turning his focus toward humanity’s future, and our quest to upgrade humans into gods.
Over the past century humankind has managed to do the impossible and rein in famine, plague, and war. This may seem hard to accept, but, as Harari explains in his trademark style—thorough, yet riveting—famine, plague and war have been transformed from incomprehensible and uncontrollable forces of nature into manageable challenges. For the first time ever, more people die from eating too much than from eating too little; more people die from old age than from infectious diseases; and more people commit suicide than are killed by soldiers, terrorists and criminals put together. The average American is a thousand times more likely to die from binging at McDonalds than from being blown up by Al Qaeda.
What then will replace famine, plague, and war at the top of the human agenda? As the self-made gods of planet earth, what destinies will we set ourselves, and which quests will we undertake? Homo Deus explores the projects, dreams and nightmares that will shape the twenty-first century—from overcoming death to creating artificial life. It asks the fundamental questions: Where do we go from here? And how will we protect this fragile world from our own destructive powers? This is the next stage of evolution. This is Homo Deus.
With the same insight and clarity that made Sapiens an international hit and a New York Times bestseller, Harari maps out our future.
₨ 1,120.00Homo Deus: A History of Tomorrow
₨ 1,120.00 -
Hippie
In Hippie, his most autobiographical novel to date, Paulo Coelho takes us back in time to re-live the dream of a generation that longed for peace and dared to challenge the established social order – authoritarian politics, conservative modes of behavior, excessive consumerism, and an unbalanced concentration of wealth and power.
Following the “three days of peace and music” at Woodstock, the 1969 gathering in Bethel, NY that would change the world forever, hippie paradises began to emerge all around the world. In the Dam Square in Amsterdam, long-haired young people wearing vibrant clothes and burning incense could be found meditating, playing music and discussing sexual liberation, the expansion of consciousness and the search for an inner truth. They were a generation refusing to live the robotic and unquestioning life that their parents had known.
At this time, Paulo is a young, skinny Brazilian with a goatee and long, flowing hair who wants to become a writer. He sets off on a journey in search of freedom and a deeper meaning for his life: first, with a girlfriend, on the famous “Death Train to Bolivia,” then on to Peru and later hitchhiking through Chile and Argentina.
His travels take him further, to the famous square in Amsterdam, where Paulo meets Karla, a Dutch woman also in her 20s. She convinces Paulo to join her on a trip to Nepal, aboard the Magic Bus that travels across Europe and Central Asia to Kathmandu. They embark on a journey in the company of fascinating fellow travelers, each of whom has a story to tell, and each of whom will undergo a transformation, changing their priorities and values, along the way. As they travel together, Paulo and Karla explore their own relationship, an awakening on every level that brings each of them to a choice and a decision that sets the course for their lives thereafter.
₨ 640.00Hippie
₨ 640.00 -
Himalayan Lust
Every year,a group of Isha (Foundation) meditators sets out on a tour of the HImalayas.Accompanying them on this journey is Sadhguru Jaggi Vasudev – a spiritual master considered by many to be one of the foremost living sages on the planet. This is a book for those who stayed behind.It is a chance to make piligrimage on the page,travelling through the unpredictable but fascinating terrain of the Master’s words.Amalgamating discourses and conversations from several yatras,it is a blend of the specific and the timeless. This book is not just about the Himalayas.And yet,the book would never have happened without the Himalayas.The mountains play a vital role in the text,alternatively as context and catalyst,mood and metaphor.
₨ 480.00Himalayan Lust
₨ 480.00 -
Hero (The Secret)
From Rhonda Byrne, creator of the international bestselling movie and book, The Secret, comes Hero, her latest world-changing project and the most important to date.
FROM ZERO TO HERO… YOUR SECRET MAP TO A RICH LIFE
What is your true calling and why aren’t you already living it?
Imagine if there was a map that showed you step by step how to get from where you are now to your true calling and the life you were born to live—the most brilliant, rich, fulfilling, and dazzling life you could ever dream of. You are holding in your hands such a map. Hero is the map for your life.
By following the journeys of twelve of the most successful people on the planet today, you’ll learn how to use your inner powers to overcome obstacles and to make impossible dreams come true. You’ll be inspired to find your own calling and start taking the steps toward making the life of your dreams an everyday reality.
Be the hero you are meant to be.
₨ 1,280.00Hero (The Secret)
₨ 1,280.00 -
Grit: Why Passion and Resilience are the Secrets to Success
In this must-read book for anyone striving to succeed, pioneering psychologist Angela Duckworth shows parents, educators, students, and business people both seasoned and new that the secret to outstanding achievement is not talent but a focused persistence called grit.
Why do some people succeed and others fail? Sharing new insights from her landmark research on grit, Angela Duckworth explains why talent is hardly a guarantor of success. Rather, other factors can be even more crucial such as identifying our passions and following through on our commitments.
Drawing on her own powerful story as the daughter of a scientist who frequently bemoaned her lack of smarts, Duckworth describes her winding path through teaching, business consulting, and neuroscience, which led to the hypothesis that what really drives success is not genius, but a special blend of passion and long-term perseverance. As a professor at the University of Pennsylvania, Duckworth created her own character lab and set out to test her theory.
Here, she takes readers into the field to visit teachers working in some of the toughest schools, cadets struggling through their first days at West Point, and young finalists in the National Spelling Bee. She also mines fascinating insights from history and shows what can be gleaned from modern experiments in peak performance. Finally, she shares what she’s learned from interviewing dozens of high achievers; from JP Morgan CEO Jamie Dimon to the cartoon editor of The New Yorker to Seattle Seahawks Coach Pete Carroll.
Winningly personal, insightful, and even life-changing, Grit is a book about what goes through your head when you fall down, and how that not talent or luck makes all the difference.
₨ 800.00 -
Good Vibes, Good Life: How Self-Love Is the Key to Unlocking Your Greatness
How can you learn to truly love yourself? How can you transform negative emotions into positive ones? Is it possible to find lasting happiness?
In this book, Instagram guru Vex King answers all of these questions and more. Vex overcame adversity to become a source of hope for thousands of young people, and now draws from his personal experience and his intuitive wisdom to inspire you to:
* practice self-care, overcome toxic energy and prioritize your wellbeing
* cultivate positive lifestyle habits, including mindfulness and meditation
* change your beliefs to invite great opportunities into your life
* manifest your goals using tried-and-tested techniques
* overcome fear and flow with the Universe
* find your higher purpose and become a shining light for othersWith this book, Vex will show you that when you change the way you think, feel, speak and act, you begin to change the world.
₨ 800.00
