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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works and Why Authenticity Is the Best Marketing of All
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.
Legendary business writer Seth Godin has three essential questions for every marketer:“What’s your story?”
“Will the people who need to hear this story believe it?”
“Is it true?”
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true.
₨ 800.00 -
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
iny Changes, Remarkable Results
No matter your goals, Atomic Habits offers a proven framework for improving–every day. James Clear, one of the world’s leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.
If you’re having trouble changing your habits, the problem isn’t you. The problem is your system. Bad habits repeat themselves again and again not because you don’t want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you’ll get a proven system that can take you to new heights.
Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field.
₨ 1,280.00 -
Benjamin Graham on Value Investing: Lessons from the Dean of Wall Street
“No intelligent investor should fail to read and understand the works of Benjamin Graham. This fine book provides a bird’s-eye view of his investment perspectives; it is also a compelling biography of his remarkable life.”—John Bogle, chairman and founder, Vanguard Group
An accesssible guide to the philosphy and ideas of “the father of value investing”, Benjamin Grahm.
The late Benjamin Graham built a fortune following his own Invest in low-priced, solidly run companies with good dividends. Diversify with a wide variety of stocks and bonds. Defend your shareholders’ rights. Be patient and think for yourself. In an era when manipulators controlled the market, Graham taught himself and others the value of reliable information about a company’s past and present performance.
Times and the market have changed but his advice still holds true for today’s investors. In Benjamin Graham on Value Investing , Janet Lowe provides an incisive introduction to Graham’s investment ideas, as well as captivating portrait of the man himself. All types of investors will learn the insights of a financial genius, almost as though Graham himself were alive and preaching his gospel.
₨ 1,120.00 -
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow’s leading companies will succeed, not by battling their rivals for market share in the bloody “red ocean” of a shrinking profit pool, but by creating “blue oceans” of untapped new market spaces ripe for growth.
₨ 2,160.00 -
Case studies in marketing: The Indian context
Case studies in marketing focusing on the Indian context reveal a dynamic landscape shaped by diverse demographics, rapid digital adoption, and unique cultural nuances. One such study explores how multinational corporations localize their strategies to resonate with India’s culturally rich and diverse population. For instance, companies like Coca-Cola and Pepsi have tailored their marketing campaigns to align with regional festivals and cultural sentiments, thereby enhancing brand affinity and market penetration.
Another compelling case study delves into the role of digital marketing in India’s burgeoning e-commerce sector. Companies like Flipkart and Amazon have pioneered innovative digital strategies, leveraging social media platforms and mobile technology to reach a vast consumer base. This adaptation highlights the transformative impact of digitalization on consumer behavior and brand engagement in the Indian market.
Furthermore, case studies also spotlight the challenges and opportunities presented by India’s growing middle class. As disposable incomes rise, there is a shift in consumer preferences towards premium products and personalized experiences. Brands like Titan and Tanishq have successfully capitalized on this trend by offering aspirational products backed by effective marketing strategies. These studies underscore the importance of understanding local dynamics and consumer behavior in crafting successful marketing campaigns tailored to the Indian market.
₨ 144.00₨ 240.00Case studies in marketing: The Indian context
₨ 144.00₨ 240.00 -
Design Your Thinking: The Mindsets, Toolsets and Skill Sets for Creative Problem-solving
Creative problem-solving is at the heart of innovation, and some of the world’s most innovative companies are very systematic in following this approach. Most people would assume that creativity and discipline can’t coexist, and that only when resources are replete and the talent best-in-class can one be creative. But nothing could be further from the truth. In fact, creativity thrives amid constraints and calls for great discipline.
₨ 960.00 -
Exactly What to Say: The Magic Words for Influence and Impact
Let’s face it, the success or failure of almost every human interaction is effected by the ability to choose the exact right words at the exact right time. Hard work, talent and perfect timing can all have great impact on your success, yet without the ability to steer a conversation and create an agreeable outcome so much effort is wasted. If you have ever found yourself lost for words, or have come away from a conversation without the result you are looking for, then the wisdom in this book delivers you both principles and exact examples to allow you to grow your confidence in conversation.
₨ 480.00 -
Girl Code: Unlocking the Secrets to Success, Sanity and Happiness for the Female Entrepreneur
Girl Code is a roadmap for female entrepreneurs, professionals and ‘side hustlers’. Blending personal stories and mantras with practical workbook sections, Girl Code will teach you how to build confidence, reconnect with your ‘why’, eradicate jealousy and use the power of connection.
Master life coach and motivational speaker Cara Alwill Leyba lays down the rules for building a stellar career and extraordinary life. She champions the importance of honesty, vulnerability and positivity and illustrates how women can work together to ensure success. Girl Code is for every woman on the edge of change who is ready to reinvent herself, elevate her thinking and transform her life.
₨ 800.00 -
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Your new business went online yesterday and you’ve got a marketing budget of zero. How are you supposed to create a movement around your product? how can you get to your first thousand – or million – customers? starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you’ve certainly used the billion dollar brands built by it: hotmail, airbnb, facebook, dropbox, amongst many others.
Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They ‘hack’ their company’s growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.
In this e-special, bestselling author Ryan Holiday shows how the marketing game has changed forever. He explains the growth hacker mindset and provides a new set of rules—critical information whether you’re an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive.
₨ 640.00 -
Influence: The Psychology of Persuasion
Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
₨ 960.00 -
Marketing 4.0: Moving from Traditional to Digital
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world’s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today’s customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention and deliver the message they want to hear. This book examines the marketplace’s shifting power dynamics, the paradoxes wrought by connectivity and the increasing sub-culture splintering that will shape tomorrow’s consumer, this foundation shows why Marketing 4.0 is becoming imperative for productivity and this book shows you how to apply it to your brand today.
₨ 1,120.00 -
Purple Cow: Transform Your Business by Being Remarkable
In today’s business world, building a brand that outperforms the rest is often a tedious task. When the marketers are fed up with the traditional marketing strategies, Purple Cow: Transform Your Business By Being Remarkable by Seth Godin can indeed help them develop a sound business strategy.
Through his book, Godin urges that the old adage of marketing through TV commercials or banner advertisements are no longer effective. With people becoming more and more information savvy, success of a brand is all about building remarkable products that can stand out of the crowd. Purple Cow: Transform Your Business By Being Remarkable uses the analogy of a purple cow which would draw the attention of the crowd, hugely owing to how unusual it is. The book can help readers learn about modern marketing paradigms.
Godin’s strategies can help streamline marketers, thus helping them move up the corporate ladder. By quoting the examples of many leading brands, Godin has explained his marketing principles in a simple, yet effective manner. According to the book, clever marketing is all about identifying the challenges and creating remarkable products that can overcome the threats. Through his book, Godin also speaks about identifying the right early adopters of the product who can play a major role in deciding the mass acceptance of the product. With a lot of useful tips on brand building, the book is useful for marketers, entrepreneurs and key corporate decision makers. Published in 2005 by Penguin UK, Purple Cow: Transform Your Business By Being Remarkable is available as a paperback.
Key Features:
- The book is an international bestseller that has sold over 150,000 copies in more than 23 print runs.
- It has made it to the bestseller lists of the New York Times, Wall Street Journal and Businessweek.
₨ 800.00 -
Shortcut Your Startup: Ten Ways to Speed Up Entrepreneurial Success
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An indispensable guide to starting your business from scratch
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Think you know how to launch a successful business? Think again.
Courtney and Carter Reum know startups. As early investors in the likes of Lyft, Pinterest and SpaceX, as well as founders of a multi-million-dollar company, they’ve seen what makes some businesses thrive – and some fail.Now, they draw on what they’ve learnt to offer a holistic guide to building your business. They reveal that most of the received wisdom is wrong – and offer counterintuitive examples from the likes of Airbnb, Uber and Facebook that chart a different path. From initial idea to exit strategy, these startup shortcuts offer an unexpected new route to success.
Praise for Shortcut Your Startup
‘Shortcut Your Startup shows you how to launch a sustainable startup so that both you and your business can thrive.’ Arianna Huffington
‘Courtney and Carter Reum reveal the tools and tactics that many of the most successful startups use to disrupt, scale and succeed.’ Tony Robbins
‘Carter and Courtney echo what we increasingly know to be true: entrepreneurial success isn’t about pedigree and popularity but about pounding the pavement, taking smart risks and trusting your instincts.’ Sophia Amurosu, author of #GIRLBOSS
‘In Shortcut Your Startup, Courtney and Carter share the best insights from their own ventures as well as what they’ve learned through their vast network.’ Keith Ferrazzi, author of Never Eat Alone
₨ 800.00 -
The 7 Habits on the Go: Timeless Wisdom for a Rapidly Changing World
A Condensed Guide to Improving Personal and Business Health and Reducing StressThe world is changing dramatically and it’s easy to be alarmed and lose focus of what matters most. Don’t fall into that trap! Build leadership skills, boost productivity, and learn and apply the time-tested principles of The 7 Habits of Highly Effective People. It’s never too late to develop a growth mindset. Want to discover life-changing habits that will propel you toward a more productive and effective life?
₨ 640.00 -
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
The bestselling business playbook for turbocharging any organization, updated for modern audiences with new and never-before-seen material
Every single day 3,076 businesses shut their doors. But what if you could create the finest, most profitable and best-run version of your business without wasting precious dollars on a thousand different strategies? When The Ultimate Sales Machine first published in 2007, legendary sales expert Chet Holmes gave us the key to do just that. All you need is to focus on twelve key areas of improvement—and practice them over and over with pigheaded discipline.
Now, a decade later, Chet’s daughter Amanda Holmes breathes new life into her father’s classic advice. With updated language to match our ever-changing times and over 50 new pages of content, The Ultimate Sales Machine will help any modern reader transform their organization into a high-performing, moneymaking force. With practical tools, real-life examples, and proven strategies, this book will show you how
• Teach your team to work smarter, not harder
• Get more bang from your marketing for less
• Perfect every sales interaction by working on sales, not just in sales
• Land your dream clientsFor every CEO, manager, and business owner who wants to take their organization to the next level, The Ultimate Sales Machine will put you and your company on the path to success—and help you stay there!
₨ 960.00