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Case studies in marketing: The Indian context
Case studies in marketing focusing on the Indian context reveal a dynamic landscape shaped by diverse demographics, rapid digital adoption, and unique cultural nuances. One such study explores how multinational corporations localize their strategies to resonate with India’s culturally rich and diverse population. For instance, companies like Coca-Cola and Pepsi have tailored their marketing campaigns to align with regional festivals and cultural sentiments, thereby enhancing brand affinity and market penetration.
Another compelling case study delves into the role of digital marketing in India’s burgeoning e-commerce sector. Companies like Flipkart and Amazon have pioneered innovative digital strategies, leveraging social media platforms and mobile technology to reach a vast consumer base. This adaptation highlights the transformative impact of digitalization on consumer behavior and brand engagement in the Indian market.
Furthermore, case studies also spotlight the challenges and opportunities presented by India’s growing middle class. As disposable incomes rise, there is a shift in consumer preferences towards premium products and personalized experiences. Brands like Titan and Tanishq have successfully capitalized on this trend by offering aspirational products backed by effective marketing strategies. These studies underscore the importance of understanding local dynamics and consumer behavior in crafting successful marketing campaigns tailored to the Indian market.
₨ 144.00₨ 240.00Case studies in marketing: The Indian context
₨ 144.00₨ 240.00 -
Caste: The Lies that Divides Us (Hardcover)
Beyond race or class, our lives are defined by a powerful, unspoken system of divisions. In Caste, Pulitzer Prize-winning author Isabel Wilkerson gives an astounding portrait of this hidden phenomenon. Linking America, India and Nazi Germany, Wilkerson reveals how our world has been shaped by caste – and how its rigid, arbitrary hierarchies still divide us today.
With clear-sighted rigors, Wilkerson unearths the eight pillars that connect caste systems across civilizations, and demonstrates how our own era of intensifying conflict and upheaval has arisen as a consequence of caste. Weaving in stories of real people, she shows how its insidious undertow emerges every day; she documents its surprising health costs; and she explores its effects on culture and politics. Finally, Wilkerson points forward to the ways we can – and must – move beyond its artificial divisions, towards our common humanity.
Beautifully written and deeply original, Caste is an eye-opening examination of what lies beneath the surface of ordinary lives. No one can afford to ignore the moral clarity of its insights, or its urgent call for a freer, fairer world.
₨ 1,560.00Caste: The Lies that Divides Us (Hardcover)
₨ 1,560.00 -
Catalyst: The Ultimate Strategies on How To Win at Work and in Life
Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”
₨ 480.00 -
Catch-22
Set in Italy during World War II, this is the story of the incomparable, malingering bombardier, Yossarian, a hero who is furious because thousands of people he has never met are trying to kill him. But his real problem is not the enemy—it is his own army, which keeps increasing the number of missions the men must fly to complete their service.
₨ 640.00Catch-22
₨ 640.00 -
Catch-22 (Vintage Classics)
WITH AN INTRODUCTION BY HOWARD JACOBSON
Set in the closing months of World War II in an American bomber squadron off the coast of Italy, Catch-22 is the story of a bombardier named Yossarian who is frantic and furious because thousands of people he has never even met keep trying to kill him. Joseph Heller’s bestselling novel is a hilarious and tragic satire on military madness, and the tale of one man’s efforts to survive it.
₨ 960.00Catch-22 (Vintage Classics)
₨ 960.00 -
Celebrate Your Body (and Its Changes, Too!): The Ultimate Puberty Book for Girls
For many girls, puberty can be an uncertain time. Celebrate Your Body (And Its Changes, Too!) includes everything girls need to know about breasts and bras, their period, hair here and there, feelings and friends, and so much more. This book will guide them as they learn about (and celebrate) their amazing, changing, one-of-a-kind bodies—during puberty and beyond!
Among puberty books for girls, Celebrate Your Body offers encouraging support while answering real questions that girls have about puberty. Positive, judgment-free, and medically accurate, this book discusses puberty in a way to which young girls can relate.
Celebrate Your Body offers essential insight such as:
An overview of puberty that explains what happens, when it happens, and how she’ll know Explanations of changes in body, mood, and relationships—and how to confidently approach these changes that occur in puberty Practical advice for navigating new situations during puberty—from understanding growth spurts to managing overwhelming emotions to staying safe on social media
Complete with current, accessible medical information, Celebrate Your Body offers a fresh take on this whole “puberty” thing that will leave girls feeling informed, empowered, and ready for the changes that lie ahead.
₨ 895.00 -
Celestial Bodies
This winner of the 2019 Man Booker International Prize and national bestseller is “an innovative reimagining of the family saga . . . Celestial Bodies is itself a treasure house: an intricately calibrated chaos of familial orbits and conjunctions, of the gravitational pull of secrets” (The New York Times Book Review). In the village of al-Awafi in Oman, we encounter three sisters: Mayya, who marries after a heartbreak; Asma, who marries from a sense of duty; and Khawla, who chooses to refuse all offers and await a reunion with the man she loves, who has emigrated to Canada.
₨ 800.00Celestial Bodies
₨ 800.00 -
Chanakya in Daily Life
Bestselling author Radhakrishnan Pillai’s much-anticipated book, Chanakya in Daily Life, will help you navigate the rough seas of life and stay on course. Covering all aspects of life from the personal to the professional, it will tell you everything from how to begin your day to how to end it, how to choose the right job, stay financially secure, have a happy married life, raise your children the right way, achieve the perfect work-life balance and much more. Like always, Pillai decodes and simplifies the visionary king-maker Chanakya’s teachings from the Arthashastra and Chanakya Niti to provide solutions for any problem that might crop up in any aspect of your life.
₨ 472.00Chanakya in Daily Life
₨ 472.00 -
Chanakya in You
Adventures of a Modern Kingmaker
Chanakya in You is the charming, lighthearted yet profound tale of a man inspired by his grandfather to seek the wisdom of the Arthashastra.
Journey with a modern-day disciple of Chanakya as he goes from being an aimless youth to the richest man in the world, inspiring a whole nation to take up study of Sanskrit and ancient Indian literature for business success.
Interestingly, this book does not have a single character with a name.
₨ 350.00Chanakya in You
₨ 350.00 -
Change We Can Believe in: Barack Obama’s Plan to Renew America’s Promise
The election of Barack Obama as President of the United States was a defining moment in American history. After years of failed policies, Barack Obama was given the chance to reclaim the American dream. He proved himself to be a new kind of leader – one who could bring people together, be honest about the challenges we all face and move his nation forward. Change We Can Believe In outlines his vision for America and its standing in the world.
₨ 960.00 -
Change Your World: How Anyone, Anywhere Can Make a Difference
Whatever the desire of your heart—better schools, better neighborhoods, more positive workplaces, more connected families, or more engaged communities—Change Your World will guide you through the entire process to take action and start making an impact today right where you are. You can bring about positive, lasting change in the world, and you don’t have to be rich and famous or lead a big organization to do it.
₨ 800.00 -
Chaos: Making a New Science
The million-copy bestseller by National Book Award nominee and Pulitzer Prize finalist James Gleick—the author of Time Travel: A History—that reveals the science behind chaos theory
₨ 960.00Chaos: Making a New Science
₨ 960.00 -
Chapterhouse: Dune (Dune #6)
Frank Herbert’s Final Novel in the Magnificent Dune Chronicles—the Bestselling Science Fiction Adventure of All Time The desert planet Arrakis, called Dune, has been destroyed. The remnants of the Old Empire have been consumed by the violent matriarchal cult known as the Honored Matres. Only one faction remains a viable threat to their total conquest—the Bene Gesserit, heirs to Dune’s power.
₨ 880.00Chapterhouse: Dune (Dune #6)
₨ 880.00 -
Chatter: The Voice in Our Head and How to Harness It
Turn your inner voice from critic to coach
Tell a stranger that you talk to yourself, and you’re likely to get written off as eccentric. But the truth is that we all have a voice in our head. Our inner voice helps steer us towards our goals, avoid mistakes and reflect on happy moments. Yet just as quickly it can become our enemy, chewing over our mis-steps and replaying our daily embarrassments. Before we know it, our thoughts are being hijacked by constant, negative ‘chatter’.
So how does this inner voice, so powerful and wise, turn into our biggest critic? And how can we take back control?
These are the questions one of the world’s foremost experts on the conscious mind set out to answer twenty years ago, when he started on an audacious mission — to study the conversations we have with ourselves. In this highly anticipated book, that expert, the award-winning psychologist and neuroscientist Ethan Kross, reveals the sheer power of the inner voice, and shows the tools we can all use to harness it. Hidden in plain sight, these tools are in the words we use, the stories we tell, the conversations we have with loved ones, even our habits and personal rituals. Tiny tweaks can transform our self-talk.
Brilliantly argued, expertly researched, and filled with compelling stories, Chatter will change the conversations you have with yourself… and help you lead a happier, healthier, more productive life.
₨ 1,120.00 -
Children of Dune (Dune #3)
Book Three in the Magnificent Dune Chronicles—the Bestselling Science Fiction Adventure of All Time
The Children of Dune are twin siblings Leto and Ghanima Atreides, whose father, the Emperor Paul Muad’Dib, disappeared in the desert wastelands of Arrakis nine years ago. Like their father, the twins possess supernormal abilities—making them valuable to their manipulative aunt Alia, who rules the Empire in the name of House Atreides.
₨ 960.00Children of Dune (Dune #3)
₨ 960.00 -
Classical Mechanics: The Theoretical Minimum
A Wall Street Journal Best Book of 2013
A world-class physicist and a citizen scientist combine forces to teach Physics 101—the DIY way
The Theoretical Minimum is a book for anyone who has ever regretted not taking physics in college—or who simply wants to know how to think like a physicist. In this unconventional introduction, physicist Leonard Susskind and hacker-scientist George Hrabovsky offer a first course in physics and associated math for the ardent amateur. Unlike most popular physics books—which give readers a taste of what physicists know but shy away from equations or math—Susskind and Hrabovsky actually teach the skills you need to do physics, beginning with classical mechanics, yourself. Based on Susskind’s enormously popular Stanford University-based (and YouTube-featured) continuing-education course, the authors cover the minimum—the theoretical minimum of the title—that readers need to master to study more advanced topics.
An alternative to the conventional go-to-college method, The Theoretical Minimum provides a tool kit for amateur scientists to learn physics at their own pace.
₨ 960.00 -
Coaching: The Secret Code to Uncommon Leadership
This book lucidly illustrates how a leader can bring out the very best in people by coaching them, and how coaching can unleash creativity as well as innovation while inspiring teams to play to their potential. It also examines how coaching helps leaders maintain a fine balance between managing and guiding, and between appraising and supporting their teammates.
₨ 960.00 -
Coffee Can Investing: The Low Risk Road to Stupendous Wealth
Most people invest in the usual assets: real estate, gold, mutual funds, fixed deposits and stock markets. It’s always the same four or five instruments. All they end up making is a measly 8 to 12 per cent per annum. Those who are exceptionally unfortunate get stuck in the middle of a crash and end up losing a lot of money.
₨ 800.00 -
Collapse: How Societies Choose to Fail or Succeed
From the author of Guns, Germs and Steel, Jared Diamond’s Collapse: How Societies Choose to Fail or Survive is a visionary study of the mysterious downfall of past civilizations.
Now in a revised edition with a new afterword, Jared Diamond’s Collapse uncovers the secret behind why some societies flourish, while others founder – and what this means for our future.
What happened to the people who made the forlorn long-abandoned statues of Easter Island?
What happened to the architects of the crumbling Maya pyramids?
Will we go the same way, our skyscrapers one day standing derelict and overgrown like the temples at Angkor Wat?Bringing together new evidence from a startling range of sources and piecing together the myriad influences, from climate to culture, that make societies self-destruct, Jared Diamond’s Collapse also shows how – unlike our ancestors – we can benefit from our knowledge of the past and learn to be survivors.
₨ 960.00 -
Competition is Killing Us: How Big Business is Harming Our Society and Planet – and What To Do About It
We live in the age of big companies where rising levels of power are concentrated in the hands of a few. Yet no government or organisation has the power to regulate these titans and hold them to account. We need big companies to share their power and we, the people of the world, need to reclaim it.
₨ 1,440.00 -
Connect The Dots: The Art and Science of Creating Good Luck
What if being lucky was a skill that you could master and share with other people?
Modern life is full of chance encounters, changing plans, delayed journeys, human errors and other mishaps. So, what if we use such unpredictability to our advantage?Dr Christian Busch has spent a decade exploring how, if acted upon, unexpected encounters can enhance our worldview, expand our social circles and create new professional opportunities. In this book, Christian reveals the secrets behind the hidden force that rules the universe: serendipity.
The Serendipity Mindset is a revolutionary, well-researched exploration of a well-researched and essential life skill that we can all develop in a few simple steps. By learning to identify, act on and share serendipity, we can use uncertainty as a pathway to more joyful, purposeful and successful lives. From couples who first interacted during chance encounters to businesspeople who invented multi-million ideas after a best-laid plan misfired, Christian has studied hundreds of subjects who improved their lives by learning to see opportunities in the unexpected.
₨ 960.00 -
Connect: Building Exceptional Relationships with Family, Friends and Colleagues
A transformative guide to building more fulfilling relationships with colleagues, friends, partners, and family, based on the landmark Interpersonal Dynamics (“Touchy-Feely”) course at Stanford’s Graduate School of Business “Carole Robin and David Bradford are masters at helping people bring IQ and EQ together to satisfy both and be successful.”—Ray Dalio, founder of Bridgewater and author of Principles:
Life and Work The ability to create strong relationships with others is crucial to living a full life and becoming more effective at work. Yet many of us find ourselves struggling to build solid personal and professional connections or unable to handle challenges that inevitably arise when we grow closer to others.
₨ 1,120.00 -
Consequences of Capitalism: Manufacturing Discontent and Resistance
An essential primer on capitalism, politics and how the world works, based on the hugely popular undergraduate lecture series ‘What is Politics?’
Is there an alternative to capitalism? In this landmark text Chomsky and Waterstone chart a critical map for a more just and sustainable society.
₨ 1,280.00