-
The Personal MBA
The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised.
Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That’s not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles.
The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management…all in one comprehensive volume.
₨ 1,120.00The Personal MBA
₨ 1,120.00 -
The One Thing
- More than 575 appearances on national bestseller lists
- #1 Wall Street Journal, New York Times, and USA Today
- Winner of 12 book awards
- Translated into 40 languages
- Voted Top 100 Business Book of All Time on Goodreads
People are using this simple, powerful concept to focus on what matters most in their personal and work lives. Companies are helping their employees be more productive with study groups, training, and coaching. Sales teams are boosting sales. Churches are conducting classes and recommending for their members.
₨ 640.00The One Thing
₨ 640.00 -
The One Minute Millionaire
Would you like to know the secrets to making all the money you’ll ever want?
Now, two mega-bestselling authors with decades of experience in teaching people how to achieve extraordinary wealth and success share their secrets. Mark Victor Hansen, cocreator of the phenomenal Chicken Soup for the Soul series, and Robert G. Allen, one of the world’s foremost financial experts, have helped thousands of people become millionaires. Now it’s your turn.
Is it possible to make a million dollars in only one minute? The answer just might surprise you. The One Minute Millionaire is an entirely new approach, a life-changing “millionaire system” that will teach you how to:
* Create wealth even when you have nothing to start with.
* Overcome fears so you can take reasonable risks.
* Use the power of leverage to build wealth rapidly.
* Use “one minute” habits to build wealth over the long term.₨ 880.00The One Minute Millionaire
₨ 880.00 -
-
Norman Vincent Peale: Positive Imaging
The concept is a form of mental activity called imaging. It consists of vividly picturing in your mind a desired goal or objective and holding that image until it sinks into your unconscious mind, where it releases great untapped energies.
The Imaging concept, created by the master of positive thinking, can change your life. With it you can learn how to : solve your money problems, outwit worry, banish loneliness, improve your health, strengthen your mariage, and relate to others more successfully.
Through Positive Imaging you will learn how to
— Solve your money problems
— Outwit worry
— Banish loneliness
— Improve your health
— Strengthen your marriage
— Relate to others more successfullyDiscover the power available to you through Positive Imaging.
You can take control of your problems.
You can command your life.
This book is designed to help you do it — and do it well.
₨ 208.00 -
New Wealth of Nation
The emerging world was poor and illiterate just forty years ago. Today, over 70 per cent of the world’s middle class resides in the erstwhile poor countries; world income inequality is down to levels last observed in 1870; and there has been a large reduction in absolute poverty. What accounts for such rapid development and catch-up? Distinguished economist Surjit S. Bhalla’s The New Wealth of Nations offers a short answer—the spread of education.
The very large increase in college graduates in the non-Western world, the growing educational achievements of women, and the radical change in gender roles is critical to the understanding of current-day mega-trends. Indeed, this unprecedented development—which creates competition globally and lowers employment costs—is also why world inflation has been low, and declining, for nearly twenty years.₨ 960.00New Wealth of Nation
₨ 960.00 -
The Miracle Morning: The Not‑so‑obvious Secret Guaranteed to Transform your Life before 8am
Start waking up to your full potential every single day with the updated and expanded edition of the groundbreaking book with more than 2 million copies sold.
Getting everything you want out of life isn’t about doing more. It’s about becoming more. Hal Elrod and The Miracle Morning have helped millions of people become the person they need to be to create the life they’ve always wanted. Now, it’s your turn.
Hal’s revolutionary S.A.V.E.R.S. method is a simple, effective step-by-step process to transform your life in as little as six minutes per day:
•Silence: Reduce stress and improve mental clarity by beginning each day with peaceful, purposeful quiet
•Affirmations: Reprogram your mind to overcome any fears or beliefs that are limiting your potential or causing you to suffer
•Visualization:Experience the power of mentally rehearsing yourself showing up at your best each day
•Exercise: Boost your mental and physical energy in as little as 60 seconds
•Reading: Acquire knowledge and expand your abilities by learning from experts
•Scribing: Keep a journal to deepen gratitude, gain insights, track progress, and increase your productivity by getting clear on your top priorities
This updated and expanded edition has more than 40 pages of new content, including:
•The Miracle Evening: Optimize your bedtime and sleep to wake up every day feeling refreshed and energized for your Miracle Morning
•The Miracle Life: Begin your path to inner freedom so you can truly be happy and learn to love the life you have while you create the life you want
₨ 560.00 -
The Magic of Thinking Big
Millions of readers have acquired the secrets of success through The Magic of Thinking Big. Achieve everything you always wanted: financial security, power and influence, the ideal job, satisfying relationships, and a rewarding, happy life.
Set your goals high…then exceed them!
The Magic of Thinking Big gives you useful methods, not empty promises. Dr. Schwartz presents a carefully designed program for getting the most out of your job, your marriage and family life, and your community. He proves that you don’t need to be an intellectual or have innate talent to attain great success and satisfaction, but you do need to learn and understand the habit of thinking and behaving in ways that will get you there.
₨ 640.00The Magic of Thinking Big
₨ 640.00 -
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
NEW YORK TIMES BESTSELLER
USA TODAY BESTSELLERAmazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.₨ 960.00 -
The Fifth Risk
The morning after Trump was elected president, the people who ran the US Department of Energy waited to brief the administration’s transition team on the agency it would soon be running. Nobody appeared. Across all departments the stories were the same: Trump appointees were few and far between; those who did show up were shockingly uninformed about the functions of their new workplace.
Michael Lewis’s brilliant narrative of the Trump administration’s botched presidential transition takes us into the engine rooms of a government under attack by its leaders through willful ignorance and greed. The government manages a vast array of critical services that keep us safe and underpin our lives, from ensuring the safety of our food and medications and predicting extreme weather events to tracking and locating black- market uranium before the terrorists do. The Fifth Risk masterfully and vividly unspools the consequences of what happens when the people given control over our government have no idea how it works.
₨ 1,280.00The Fifth Risk
₨ 1,280.00 -
Bikas kaa Arthasastra Abham Ayojan
M.S DINGUN
₨ 99.00₨ 160.00Bikas kaa Arthasastra Abham Ayojan
₨ 99.00₨ 160.00 -
Chanakya in You
Adventures of a Modern Kingmaker
Chanakya in You is the charming, lighthearted yet profound tale of a man inspired by his grandfather to seek the wisdom of the Arthashastra.
Journey with a modern-day disciple of Chanakya as he goes from being an aimless youth to the richest man in the world, inspiring a whole nation to take up study of Sanskrit and ancient Indian literature for business success.
Interestingly, this book does not have a single character with a name.
₨ 350.00Chanakya in You
₨ 350.00 -
-
-
4-D Branding Thomas Gad (Used Book)
THOMAS GAD
The author explains a four-dimensional model for understanding brand strengths and weaknesses. It can just as easily be used to create a new brand or analyze the strategic options for established brands. The model enables companies to create their own unique ‘brand code’ or ‘mindspace’: 1.
₨ 560.004-D Branding Thomas Gad (Used Book)
₨ 560.00 -
International Business
DR GOVIND RAM AGRAWAL
₨ 155.00₨ 260.00International Business
₨ 155.00₨ 260.00 -
Case studies in marketing: The Indian context
Case studies in marketing focusing on the Indian context reveal a dynamic landscape shaped by diverse demographics, rapid digital adoption, and unique cultural nuances. One such study explores how multinational corporations localize their strategies to resonate with India’s culturally rich and diverse population. For instance, companies like Coca-Cola and Pepsi have tailored their marketing campaigns to align with regional festivals and cultural sentiments, thereby enhancing brand affinity and market penetration.
Another compelling case study delves into the role of digital marketing in India’s burgeoning e-commerce sector. Companies like Flipkart and Amazon have pioneered innovative digital strategies, leveraging social media platforms and mobile technology to reach a vast consumer base. This adaptation highlights the transformative impact of digitalization on consumer behavior and brand engagement in the Indian market.
Furthermore, case studies also spotlight the challenges and opportunities presented by India’s growing middle class. As disposable incomes rise, there is a shift in consumer preferences towards premium products and personalized experiences. Brands like Titan and Tanishq have successfully capitalized on this trend by offering aspirational products backed by effective marketing strategies. These studies underscore the importance of understanding local dynamics and consumer behavior in crafting successful marketing campaigns tailored to the Indian market.
₨ 144.00₨ 240.00Case studies in marketing: The Indian context
₨ 144.00₨ 240.00 -
-
Advertising Management
DAVID A.AIKER
JOHN G.MYCRS
₨ 65.00₨ 110.00Advertising Management
₨ 65.00₨ 110.00 -
Lean In: Women, Work, and the Will to Lead
Sheryl Sandberg’s Lean In is a massive cultural phenomenon and its title has become an instant catchphrase for empowering women. The book soared to the top of bestseller lists internationally, igniting global conversations about women and ambition. Sandberg packed theatres, dominated opinion pages, appeared on every major television show and on the cover of Time magazine, and sparked ferocious debate about women and leadership. Ask most women whether they have the right to equality at work and the answer will be a resounding yes, but ask the same women whether they’d feel confident asking for a raise, a promotion, or equal pay, and some reticence creeps in.
The statistics, although an improvement on previous decades, are certainly not in women’s favour – of 197 heads of state, only twenty-two are women. Women hold just 20 percent of seats in parliaments globally, and in the world of big business, a meagre eighteen of the Fortune 500 CEOs are women. In Lean In, Sheryl Sandberg – Facebook COO and one of Fortune magazine’s Most Powerful Women in Business – draws on her own experience of working in some of the world’s most successful businesses and looks at what women can do to help themselves, and make the small changes in their life that can effect change on a more universal scale.
₨ 960.00 -
The Art of Thinking Clearly
In engaging prose and with practical examples and anecdotes, an eye-opening look at human reasoning and essential reading for anyone with important decisions to make.
Have you ever:
• Invested time in something that, with hindsight, just wasn’t worth it?
• Overpayed in an Ebay auction?
• Continued doing something you knew was bad for you?
• Sold stocks too late, or too early?
• Taken credit for success, but blamed failure on external circumstances?
• Backed the wrong horse?These are examples of cognitive biases, simple errors we all make in our day-to-day thinking. But by knowing what they are and how to spot them, we can avoid them and make better choices-whether dealing with a personal problem or a business negotiation; trying to save money or make money; working out what we do or don’t want in life: and how best to get it.
Simple, clear and always surprising, this indispensable book will change the way you think and transform your decision-making-work, at home, every day. It reveals, in 99 short chapters, the most common errors of judgment, and how to avoid them.
₨ 640.00The Art of Thinking Clearly
₨ 640.00 -
Influence: The Psychology of Persuasion
Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
₨ 1,120.00Influence: The Psychology of Persuasion
₨ 1,120.00 -
Trump: The Art of the Deal
Trump reveals the business secrets that have made him America’s foremost deal maker!
“I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump
Here is Trump in action—how he runs his business and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and changes the face of the New York City skyline. But even a maverick plays by rules, and Trump has formulated eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the practice of deal-making. It’s the most streetwise business book there is—and the ultimate read for anyone interested in achieving money and success, and knowing the man behind the spotlight.₨ 640.00Trump: The Art of the Deal
₨ 640.00 -
The 4-Hour Work week
What do you do? Tim Ferriss has trouble answering the question. Depending on when you ask this controversial Princeton University guest lecturer, he might answer: “I race motorcycles in Europe.” “I ski in the Andes.” “I scuba dive in Panama.” “I dance tango in Buenos Aires.” He has spent more than five years learning the secrets of the New Rich, a fast-growing subculture who has abandoned the “deferred-life plan” and instead mastered the new currencies-time and mobility-to create luxury lifestyles in the here and now. Whether you are an overworked employee or an entrepreneur trapped in your own business, this book is the compass for a new and revolutionary world.
Join Tim Ferriss as he teaches you:
– How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want?
– How blue-chip escape artists travel the world without quitting their jobs?
– How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist?
– How to trade a long-haul career for short work bursts and freuent “mini-retirements”?
– What the crucial difference is between absolute and relative income?
– How to train your boss to value performance over presence, or kill your job (or company) if it’s beyond repair?
– What automated cash-flow “muses” are and how to create one in 2 to 4 weeks?
– How to cultivate selective ignorance-and create time-with a low-information diet?
– What the management secrets of Remote Control CEOs are?
– How to get free housing worldwide and airfare at 50-80% off?
– How to fill the void and create a meaningful life after removing work and the office₨ 1,120.00The 4-Hour Work week
₨ 1,120.00
