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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Your new business went online yesterday and you’ve got a marketing budget of zero. How are you supposed to create a movement around your product? how can you get to your first thousand – or million – customers? starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you’ve certainly used the billion dollar brands built by it: hotmail, airbnb, facebook, dropbox, amongst many others.
Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They ‘hack’ their company’s growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.
In this e-special, bestselling author Ryan Holiday shows how the marketing game has changed forever. He explains the growth hacker mindset and provides a new set of rules—critical information whether you’re an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive.
₨ 640.00 -
Same as Ever: A Guide to What Never Changes
From Morgan Housel, bestselling author of The Psychology of Money , stories about what people have always done, and will always do
Everyone wants to see the future. Few are good at it. From business to economics, politics to social trends, we’re just not very good at predicting what happens next.
According to Morgan Housel, this is because we focus too much on what we think will change and not enough on what we know will stay the same.
If you traveled in time to 500 years ago or 500 years from now, you would be astounded at how much technology and medicine has changed. The geopolitical order would make no sense to you. The language and dialect may be completely foreign. But you’d notice people falling for greed and fear just like they do in our current world.
You’d see people persuaded by risk, jealousy, and tribal affiliations in ways that are familiar to you.
You’d see overconfidence and short-sightedness that reminds you of people’s behavior today.
You’d find people seeking the secret to a happy life and trying to find certainty when none exists in ways that are so relatable.
When transported to an unfamiliar world, you’d spend a few minutes watching people behave and say, “Ah. I’ve seen this before. Same as ever.”
History is filled with surprises no one could have seen coming. But if we learn to see what doesn’t change, we can be more confident in our choices, no matter what the future brings.
₨ 720.00 -
101 Essays That Will Change The Way You Think
101 Essays That Will Change The Way You Think, the global bestseller and social media phenomenon, is a collection of author Brianna Wiest’s most beloved pieces of writing. Her meditations include why you should pursue purpose over passion, embrace negative thinking, see the wisdom in daily routine, and become aware of the cognitive biases that are creating the way you see your life. Some of these pieces have never been seen; others have been read by millions of people around the world. Regardless, each will leave you thinking: this idea changed my life.
₨ 960.00 -
Creative Capitalism: A Conversation with Bill Gates, Warren Buffett, and Other Economic Leaders
Bill Gates is more than the world’s most successful capitalist; he’s also the world’s biggest philanthropist.
Gates has approached philanthropy the same way he revolutionized computer software: with a fierce ambition to change the rules of the game. That’s why at the 2008 annual meeting of the World Economic Forum in Davos, Switzerland, Gates advocated a creative capitalism in which big corporations, the distinguishing feature of the modern global economy, integrate doing good into their way of doing business.
This controversial new idea is discussed and debated by the more than forty contributors to this book, among them three Nobel laureates and two former U.S. cabinet secretaries. Edited by author and columnist Michael Kinsley, Creative Capitalism started as a first-of-its-kind online conversation that brought together some of the world’s best minds to engage Gates’s challenge. From Warren Buffett, who seconds Gates’s analysis, to Lawrence Summers, who worries about the consequences of multiple corporate objectives, the essays cover a broad spectrum of opinion. Judge Richard Posner dismisses Gates’s proposal as trumped-up charity that will sap the strengths of the profit-maximizing corporation, while journalist Martin Wolf maintains that the maximization of profit is far from universally accepted, and rightly so. Chicago Nobel laureate Gary Becker wonders whether altruistic companies can survive in a competitive economy, while Columbia Nobel laureate Edmund Phelps argues that a little altruism might be the right prescription for a variety of market imperfections.
Creative Capitalism is not just a book for philanthropists. It’s a book that challenges the conventional wisdom about our economic system, a road map for the new global economy that is emerging as capitalism adapts itself once again to a changing world.
₨ 960.00 -
Benjamin Graham on Value Investing: Lessons from the Dean of Wall Street
“No intelligent investor should fail to read and understand the works of Benjamin Graham. This fine book provides a bird’s-eye view of his investment perspectives; it is also a compelling biography of his remarkable life.”—John Bogle, chairman and founder, Vanguard Group
An accesssible guide to the philosphy and ideas of “the father of value investing”, Benjamin Grahm.
The late Benjamin Graham built a fortune following his own Invest in low-priced, solidly run companies with good dividends. Diversify with a wide variety of stocks and bonds. Defend your shareholders’ rights. Be patient and think for yourself. In an era when manipulators controlled the market, Graham taught himself and others the value of reliable information about a company’s past and present performance.
Times and the market have changed but his advice still holds true for today’s investors. In Benjamin Graham on Value Investing , Janet Lowe provides an incisive introduction to Graham’s investment ideas, as well as captivating portrait of the man himself. All types of investors will learn the insights of a financial genius, almost as though Graham himself were alive and preaching his gospel.
₨ 1,120.00 -
The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create
A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and providing irrefutable proof of ownership. NFTs open up markets that have never before existed, and are already revolutionizing commerce and brand-building at everything from hot startups to Fortune 500 companies.
Kominers and Kaczynski have created a framework that explains what NFTs are, why they’re valuable, and how businesses can leverage them to build highly engaged and intensely loyal communities around their products and brands.Through original research and industry experience, Kominers and Kaczynski describe the possibilities of this new digital frontier with clarity and rigor. The Everything Token is the essential primer on this innovation that has the potential to transform all aspects of business.
₨ 1,280.00 -
Unfiltered: The CEO and the Coach
A pioneering book, The CEO and the Coach, for the first time, opens the doors that normally shield the confidential world of coaching conversations. The book, through its candour, helps readers fully grasp the life-changing impact that coaching can have.
Conceived as a leadership development book, the authors share the narratives (both individual and mutual) of their partnership over the course of five years. The resultant narrative provides not just unique insights that executives and entrepreneurs will find useful for their own development but also deep insights into how, by understanding ourselves, we move towards mastery over the world at large.
₨ 960.00Unfiltered: The CEO and the Coach
₨ 960.00 -
The Visual MBA: Your Shortcut to a World-Class Business Education
If you want to succeed in business then an MBA programme is the best way to build expertise, knowledge and experience. But an MBA programme at any top school is an enormous investment in time, effort and money. In The Visual MBA , Jason Barron offers a radical solution, explaining all key business school concepts through illustrations. When Barron started his MBA course, he decided to draw all his notes so that other people could benefit from them. And it’s a good thing he did, because research shows that more than 65% of us are visual learners and that our brains process illustrations 60,000 times faster than text. From Marketing, Ethics and Accounting to Organisational Behaviour, Finance, Operations and Strategy,
The Visual MBA distils the most important principles of an MBA into an accessible, informative and easily-digestible guide. Jason Barron is a product manager and illustrator who helps people realise their creative ideas through visual learning. He spent 516 hours in class and countless hours studying at home completing his MBA. Along the way, rather than taking notes that he would never read again, Jason created sketchnotes for each class and has turned them into an interesting and engaging resource so that you don’t have to sit through another class again!
₨ 1,280.00 -
Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist
Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment system is broken. But can it be fixed?
In Doughnut Economics, Oxford academic Kate Raworth identifies the seven critical ways in which mainstream economics has led us astray – from selling us the myth of ‘rational economic man’ to obsessing over growth at all costs – and offers instead an alternative roadmap for bringing humanity into a sweet spot that meets the needs of all within the means of the planet. Ambitious, radical and thoughtful, she offers a new, cutting-edge economic model fit for the challenges of the 21st century.
₨ 960.00 -
The 5 Elements of Effective Thinking
The coauthors are mathematics professors. Burger teaches at Wiliams College; Starbird at The University of Texas at Austin. Here, they “reveal the hidden powers of deep understanding (earth), failure (fire), questions (air), the flow of ideas (water), and the quintessential element of change that brings all four elements together. By mastering and applying these practical and proven strategies, readers develop better thinking habits and learn how to create their own successes.”
Brilliant people aren’t a special breed–they just use their minds differently. By using the straightforward and thought-provoking techniques in “The 5 Elements of Effective Thinking,” you will regularly find imaginative solutions to difficult challenges, and you will discover new ways of looking at your world and yourself–revealing previously hidden opportunities.
The book offers real-life stories, explicit action items, and concrete methods that allow you to attain a deeper understanding of any issue, exploit the power of failure as a step toward success, develop a habit of creating probing questions, see the world of ideas as an ever-flowing stream of thought, and embrace the uplifting reality that we are all capable of change. No matter who you are, the practical mind-sets introduced in the book will empower you to realize any goal in a more creative, intelligent, and effective manner. Filled with engaging examples that unlock truths about thinking in every walk of life, “The 5 Elements of Effective Thinking” is written for all who want to reach their fullest potential–including students, parents, teachers, businesspeople, professionals, athletes, artists, leaders, and lifelong learners.
Whenever you are stuck, need a new idea, or want to learn and grow, “The 5 Elements of Effective Thinking” will inspire and guide you on your way.
₨ 640.00The 5 Elements of Effective Thinking
₨ 640.00 -
The Innovators: How a Group of Hackers, Geniuses and Geeks Created the Digital Revolution
Following his blockbuster biography of Steve Jobs, The Innovatorsis Walter Isaacson’s story of the people who created the computer and the Internet. It is destined to be the standard history of the digital revolution and a guide to how innovation really works.
What talents allowed certain inventors and entrepreneurs to turn their disruptive ideas into realities? What led to their creative leaps? Why did some succeed and others fail?
In his exciting saga, Isaacson begins with Ada Lovelace, Lord Byron’s daughter, who pioneered computer programming in the 1840s. He then explores the fascinating personalities that created our current digital revolution, such as Vannevar Bush, Alan Turing, John von Neumann, J.C.R. Licklider, Doug Engelbart, Robert Noyce, Bill Gates, Steve Wozniak, Steve Jobs, Tim Berners-Lee and Larry Page.
This is the story of how their minds worked and what made them so creative. It’s also a narrative of how their ability to collaborate and master the art of teamwork made them even more creative.
For an era that seeks to foster innovation, creativity and teamwork, this book shows how they actually happen.
₨ 1,120.00 -
Harsh Realities: The Making of Marico
Breaking away from the shackles of family-run Bombay Oils Industries Ltd, Harsh Mariwala founded Marico in 1987. Today, the homegrown Marico is a leading international FMCG giant which recorded an annual turnover of over Rs 8000 crore last year. Their products, like Parachute, Nihar Naturals, Saffola, Set Wet, Livon and Mediker, are market leaders in their categories.
This is the story of grit, gumption and growth, and of the core values of trust, transparency and innovation which have brought the company to its current stature. Co-authored by leading management thinker and guru Ram Charan, Harsh Realities is a much-awaited business book by an innovative and clear-headed leader who built a highly professional, competitive business from the ground up.
₨ 640.00 -
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
The bestselling business playbook for turbocharging any organization, updated for modern audiences with new and never-before-seen material
Every single day 3,076 businesses shut their doors. But what if you could create the finest, most profitable and best-run version of your business without wasting precious dollars on a thousand different strategies? When The Ultimate Sales Machine first published in 2007, legendary sales expert Chet Holmes gave us the key to do just that. All you need is to focus on twelve key areas of improvement—and practice them over and over with pigheaded discipline.
Now, a decade later, Chet’s daughter Amanda Holmes breathes new life into her father’s classic advice. With updated language to match our ever-changing times and over 50 new pages of content, The Ultimate Sales Machine will help any modern reader transform their organization into a high-performing, moneymaking force. With practical tools, real-life examples, and proven strategies, this book will show you how
• Teach your team to work smarter, not harder
• Get more bang from your marketing for less
• Perfect every sales interaction by working on sales, not just in sales
• Land your dream clientsFor every CEO, manager, and business owner who wants to take their organization to the next level, The Ultimate Sales Machine will put you and your company on the path to success—and help you stay there!
₨ 960.00 -
How the World Really Works: A Scientist’s Guide to Our Past, Present and Future
We have never had so much information at our fingertips and yet most of us don’t know how the world really works. This book explains seven of the most fundamental realities governing our survival and prosperity. From energy and food production, through our material world and its globalization, to risks, our environment and its future, How the World Really Works offers a much-needed reality check – because before we can tackle problems effectively, we must understand the facts.
In this ambitious and thought-provoking book we see, for example, that globalization isn’t inevitable and that our societies have been steadily increasing their dependence on fossil fuels, making their complete and rapid elimination unlikely. Drawing on the latest science and tackling sources of misinformation head on – from Yuval Noah Harari to Noam Chomsky – ultimately Smil answers the most profound question of our age: are we irrevocably doomed or is a brighter utopia ahead?
₨ 960.00 -
Economics of Small Things
Why are all the good mangoes exported from India? Why should we pay our house help more? Why do we hesitate to reach out for that last piece of cake in a gathering? Are more choices really better? Why do many of us offer a prayer but are reluctant to wear a seatbelt while driving? Are Indians hardwired to get grumpy at a peer’s success? What’s common between a box of cereal and your résumé?
Can economics answer all these questions and more? According to Dr Sudipta Sarangi, the answer is yes.
In The Economics of Small Things, Sarangi using a range of everyday objects and common experiences like bringing about lasting societal change through Facebook to historically momentous episodes like the shutting down of telegram services in India offers crisp, easy-to-understand lessons in economics. The book studies the development of familiar cultural practices from India and around the world and links the regular to the esoteric and explains everything from Game Theory to the Cobra Effect without depending on graphs or equations-a modern-day miracle!
₨ 560.00Economics of Small Things
₨ 560.00 -
The Diary of a CEO: The 33 Laws of Business and Life
A galvanizing playbook for success from Steven Bartlett, one of the world’s most exciting entrepreneurs and the host of the No. 1 podcast The Diary of a CEO
“This is a must-read for anyone dreaming of doing something audacious.” Jay Shetty
“Valuable lessons about the importance of following a different and unconventional path to power.” Robert Greene
At the very heart of all the success and failure I’ve been exposed to – both my own entrepreneurial journey and through the thousands of interviews I’ve conducted on my chart-topping podcast – are a set of principles that ensure excellence.
These fundamental laws underpinned my meteoric rise, and they will fuel yours too, whether you want to build something great or become someone great. The laws are rooted in psychology and behavioral science, in my own experiences, and those of the world’s most successful entrepreneurs, entertainers, artists, writers, and athletes, who I’ve interviewed on my podcast.
These laws will stand the test of time and will help anyone master their life and unleash their potential, no matter the field.
₨ 1,280.00 -
Free Time: Lose the Busywork, Love Your Business
Are you consistently doing the work that you and only you can do? Or are you burdened by busywork, the bottleneck blocking your company’s profit and potential?
Your time is far more precious than money. It is your presence, your memories, your quality of life. As a business owner, you are already paying a risk and pressure tax. For many, growth fueled by added stress is not worth the trade-off. You have an urge to simplify and streamline.
Free Time is not about working as little as possible. Nor is it about creating a lifestyle business purely for one’s own gain. It is about creating a life-giving business energizing every single person who is a part of it, from the owner to team members, to clients and community. Free Time is about making small investments now to create greater optionality in the future.
A more joyful business is within reach. Imagine:
Traveling, going off the grid, or handling family emergencies without panicking that everything will fall apart while you are gone.₨ 960.00 -
10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
Expanding upon one of his high-level foundational teachings: Strategic Coach co-founder Dan Sullivan explains why achieving 10X growth is easier than going for 2X growth.
Dan Sullivan, the world’s leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.
10X is not the outcome; it’s a counterintuitive process you can apply every time you want exponential growth in your life and business. To make 10X possible, you must focus on expanding what Dan defines as your four most important freedoms—time, money, relationship, and purpose. As your time becomes 10X more valuable, you increasingly multiply the money you earn both in terms of amount and profitable satisfaction. As money becomes a tool you can increasingly access with greater ease, you will engage with a growing number of other freedom-motivated individuals. As both your professional and personal life fills up with 10X more unique and collaborative relationships, you will realize that your most powerful purposes in all areas become 10X more lasting and positive for everyone involved. You will be impressed by what your life has become, and the meaning and impact you’re having.
10X is fundamentally about quality vs quantity, and the quality of your freedoms determines the results you achieve.
₨ 960.00 -
Narconomics: How to Run a Drug Cartel
Everything drug cartels do to survive and prosper they’ve learnt from big business – brand value and franchising from McDonald’s, supply chain management from Walmart, diversification from Coca-Cola. Whether it’s human resourcing, R&D, corporate social responsibility, off-shoring, problems with e-commerce or troublesome changes in legislation, the drug lords face the same strategic concerns companies like Ryanair or Apple. So when the drug cartels start to think like big business, the only way to understand them is using economics.
In Narconomics, Tom Wainwright meets everyone from coca farmers in secret Andean locations, deluded heads of state in presidential palaces, journalists with a price on their head, gang leaders who run their empires from dangerous prisons and teenage hitmen on city streets – all in search of the economic truth.
₨ 800.00 -
Principles: Your Guided Journal
From Ray Dalio, the legendary investor and #1 New York Times bestselling author of Principles —whose books have sold more than five million copies worldwide—comes a guided reflection journal that empowers readers everywhere to develop their own principles for success in work and life.
“Principles are fundamental truths that serve as the foundations for behavior that gets you what you want out of life.” —Ray Dalio
In his #1 New York Times bestseller Principles , legendary investor Ray Dalio introduced millions of readers around the world to the unconventional approach he developed as the founder and builder of Bridgewater Associates, the largest and most successful hedge fund in the world. Dalio attributes his unique success to his process of recording, refining, and acting on a set of well-defined principles, which are effectively decision-rules for getting what you want out of life and work. His goal in publishing the book was to show readers the value of principle-based thinking so that they could develop their own principles, aligned with their own values, for getting whatever they wanted out of life.
With this new journal, Dalio takes his goal one step further to help readers reflect on and record their own principles. He does that by providing a series of guided exercises and questions for reflecting on what you’re like, what you value, and what principles will best help you achieve your goals. These exercises draw from key concepts in the original Principles book,
1. How to identify your strengths, weaknesses, motivations, and preferences
2. How to use the “five-step process” to achieve your goals
3. How to become both “assertive and open-minded at the same time”
4. How to maximize your learning from your mistakes (which are inevitable)All of these exercises can optionally be enhanced using the free Principles in Action iOS and Android app (currently available in the United States, UK, Germany, Spain, and India with more countries to come), which provides an even more interactive, multimedia experience, and they are followed by a number of blank journal pages containing thought-provoking and unconventional prompts from Principles aimed at helping you formulate your own principles . The experience concludes with a structured reflection on where you and your loved ones are along life’s journey, leaving you with a highly personalized, practical playbook for achieving success in the years ahead.
₨ 2,400.00Principles: Your Guided Journal
₨ 2,400.00 -
TED Talks: The official TED Guide to Public Speaking
For anyone who has ever been inspired by a TED talk…
…this is an insider’s guide to creating talks that are unforgettable.
Since taking over TED in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience’s worldview. Done right, a talk is more powerful than anything in written form.₨ 800.00 -
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