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Marketing 4.0: Moving from Traditional to Digital
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world’s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today’s customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention and deliver the message they want to hear. This book examines the marketplace’s shifting power dynamics, the paradoxes wrought by connectivity and the increasing sub-culture splintering that will shape tomorrow’s consumer, this foundation shows why Marketing 4.0 is becoming imperative for productivity and this book shows you how to apply it to your brand today.
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Master Your Time, Master Your Life
From the bestselling author of Eat That Frog!, a breakthrough program for strategically managing your time in 10 crucial ways, so you accomplish much more, faster and more easily –and have more time for what you love!
In Master Your Time, Master Your Life, international speaker, productivity expert, and bestselling author Brian Tracy explains why tackling the right project at the right time is of the utmost importance. By using our time in the appropriate way in the most important areas of our lives, we will accomplish much more, faster and more easily than we ever thought possible. Based on the latest research in the field of productivity, Tracy identifies the ten different “times” in which we operate and the unique approach required for each of these in order to perform at our very best.
Master Your Time, Master Your Life provides simple steps to determine when we will be most productive for a specific task and when to move on to the next item on our list and presents an essential blueprint for achieving our optimal productivity that will change our lives for the better.₨ 400.00Master Your Time, Master Your Life
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Mastery
Mastery synthesizes the years of research Robert Greene conducted while writing the international bestsellers The 48 Laws of Power, The 33 Strategies of War, and The Art of Seduction and demonstrates that the ultimate form of power is mastery itself.
By analyzing the lives of such past masters as Charles Darwin, Benjamin Franklin, Albert Einstein, and Leonard da Vinci, as well as by interviewing nine contemporary masters, including tech guru Paul Graham and animal rights advocate Temple Grandin, Greene debunks our culture’s many myths about genius and distills the wisdom of the ages to reveal the secret to greatness. With this seminal text as a guide, readers will learn how to unlock the passion within and become masters.
₨ 1,600.00Mastery
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Maths Tricks to Blow Your Mind: A Journey Through Viral Maths
From the infamous ‘Hannah’s sweets’ exam question to percentages ‘life-hacks’, viral math problems seem to capture the public’s imagination without fail. This is often because they blow people’s minds with their logic, or there are multiple answers, or no answer or at all, or they are just generally wacky. T
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Maximum Achievement: Strategies and Skills That Will Unlock Your Hidden Powers to Succeed
Brian Tracy is one of the world’s leading authorities on success and personal achievement, addressing more than 100,000 men and women each year in public and private seminars. In Maximum Achievement, he gives you a powerful, proven system — based on twenty-five years of research and practice — that you can apply immediately to get better results in every area of your life.
You learn ideas, concepts, and methods used by high-achieving people in every field everywhere. You learn how to unlock your individual potential for personal greatness. You will immediately become more positive, persuasive, and powerfully focused in everything you do. Many of the more than one million graduates of the seminar program upon which this book is based have dramatically increased their income and improved their lives in every respect.
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Measure What Matters: OKRs: The Simple Idea that Drives 10x Growth
The revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber.
With a foreword by Larry Page, and contributions from Bono and Bill Gates.Measure What Matters is about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business.
In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from forty employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.
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Meditations
Your ability to control your thoughts—treat it with respect. It’s all that protects your mind from false perceptions—false to your nature, and that of all rational beings.
A series of spiritual exercises filled with wisdom, practical guidance, and profound understanding of human behavior, Marcus Aurelius’s Meditations remains one of the greatest works of spiritual and ethical reflection ever written. With bite-size insights and advice on everything from living in the world to coping with adversity and interacting with others, Meditations has become required reading not only for statesmen and philosophers alike, but also for generations of readers who responded to the straightforward intimacy of his style.
₨ 800.00Meditations
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Meditations (Penguin)
Written in Greek by the only Roman emperor who was also a philosopher, without any intention of publication, the Meditations of Marcus Aurelius offer a remarkable series of challenging spiritual reflections and exercises developed as the emperor struggled to understand himself and make sense of the universe.
While the Meditations were composed to provide personal consolation and encouragement, Marcus Aurelius also created one of the greatest of all works of philosophy: a timeless collection that has been consulted and admired by statesmen, thinkers and readers throughout the centuries.
₨ 320.00Meditations (Penguin)
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Meditations (Translated by Gregory Hays)
Nearly two thousand years after it was written, Meditations remains profoundly relevant for anyone seeking to lead a meaningful life.
Few ancient works have been as influential as the Meditations of Marcus Aurelius, philosopher and emperor of Rome (A.D. 161–180). A series of spiritual exercises filled with wisdom, practical guidance, and profound understanding of human behavior, it remains one of the greatest works of spiritual and ethical reflection ever written. Marcus’s insights and advice—on everything from living in the world to coping with adversity and interacting with others—have made the Meditations required reading for statesmen and philosophers alike, while generations of ordinary readers have responded to the straightforward intimacy of his style. For anyone who struggles to reconcile the demands of leadership with a concern for personal integrity and spiritual well-being, the Meditations remains as relevant now as it was two thousand years ago.
In Gregory Hays’s new translation—the first in thirty-five years—Marcus’s thoughts speak with a new immediacy. In fresh and unencumbered English, Hays vividly conveys the spareness and compression of the original Greek text. Never before have Marcus’s insights been so directly and powerfully presented.
With an Introduction that outlines Marcus’s life and career, the essentials of Stoic doctrine, the style and construction of the Meditations, and the work’s ongoing influence, this edition makes it possible to fully rediscover the thoughts of one of the most enlightened and intelligent leaders of any era.
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Million Dollar Habits: Proven Power Practices to Double and Triple Your Income
In Million Dollar Habits, Tracy teaches readers how to develop the habits of successful men and women so they too can think more effectively, make better decisions, and ultimately double or triple their income. Readers will learn how to organize their finances, increase health and vitality, sustain loving relationships, build financial independence, and take a leadership role to turn visions into reality.
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Mindset – Updated Edition: Changing The Way You Think To Fulfil Your Potential
World-renowned Stanford University psychologist Carol Dweck, in decades of research on achievement and success, has discovered a truly groundbreaking idea-the power of our mindset.
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Mindset (Hindi) by Carol S. Dwecka
The updated edition of the bestselling book that has changed millions of lives with its insights into the growth mindset “Through clever research studies and engaging writing, Dweck illuminates how our beliefs about our capabilities exert tremendous influence on how we learn and which paths we take in life.”—Bill Gates, GatesNotes After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities.
₨ 480.00Mindset (Hindi) by Carol S. Dwecka
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Mindset: Changing the way you think to fulfil your potential
World-renowned Stanford University psychologist Carol Dweck, in decades of research on achievement and success, has discovered a truly groundbreaking idea-the power of our mindset. Dweck explains why it’s not just our abilities and talent that bring us success-but whether we approach them with a fixed or growth mindset. She makes clear why praising intelligence and ability doesn’t foster self-esteem and lead to accomplishment, but may actually jeopardize success. With the right mindset, we can motivate our kids and help them to raise their grades, as well as reach our own goals-personal and professional. Dweck reveals what all great parents, teachers, CEOs, and athletes already know: how a simple idea about the brain can create a love of learning and a resilience that is the basis of great accomplishment in every area.
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Misbehaving: The Making of Behavioral Economics
Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.
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Money Master the Game
Tony Robbins has coached and inspired more than 50 million people from over 100 countries. More than 4 million people have attended his live events. Oprah Winfrey calls him super-human. Now for the first time – in his first book in two decades – he’s turned to the topic that vexes us all: How to secure financial freedom for ourselves and our families.
₨ 960.00Money Master the Game
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Money, Myths and Mantras
From the legendary investment guru Devina Mehra―one of the most powerful women on Fortune India 2022 and one of the only two women to receive a gold medal in the history of IIM-Ahmedabad―Money, Myths and Mantras answers some of the most difficult yet pertinent questions
about investing.₨ 640.00Money, Myths and Mantras
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More Important Than Money: An Entrepreneur’s Team
Many people have million-dollar ideas. They’re confident that their new product or service or innovation will make them rich and that all their dreams will come true. The problem is: Most people don’t know how to turn their million-dollar idea into millions of dollars.
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My Life in Full: Work, Family, and Our Future
An intimate and powerful memoir by the trailblazing former CEO of PepsiCo For a dozen years as one of the world’s most admired CEOs, Indra Nooyi redefined what it means to be an exceptional leader. The first woman of color and immigrant to run a Fortune 50 company — and one of the foremost strategic thinkers of our time — she transformed PepsiCo with a unique vision, a vigorous pursuit of excellence, and a deep sense of purpose. Now, in a rich memoir brimming with grace, grit, and good humor, My Life in Full offers a firsthand view of Nooyi’s legendary career and the sacrifices it so often demanded.
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Narconomics: How to Run a Drug Cartel
Everything drug cartels do to survive and prosper they’ve learnt from big business – brand value and franchising from McDonald’s, supply chain management from Walmart, diversification from Coca-Cola. Whether it’s human resourcing, R&D, corporate social responsibility, off-shoring, problems with e-commerce or troublesome changes in legislation, the drug lords face the same strategic concerns companies like Ryanair or Apple. So when the drug cartels start to think like big business, the only way to understand them is using economics.
In Narconomics, Tom Wainwright meets everyone from coca farmers in secret Andean locations, deluded heads of state in presidential palaces, journalists with a price on their head, gang leaders who run their empires from dangerous prisons and teenage hitmen on city streets – all in search of the economic truth.
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Narrative Economics: How Stories Go Viral and Drive Major Economic Events
From Nobel Prize–winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events―and why financial panics can spread like epidemic viruses
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Navarasa: The Nine Flavours of Sanskrit Poetry
In Indian aesthetics, the ‘rasa’ is the juice or sap that pervades through our art, culture, and guide our primal human emotions. The Navarasas first mentioned in the ancient Hindu text the Natya Shastra, have defined the core of Indian aesthetics; our art, dance, theatre, and literature are based on these nine human emotions.
A first of its kind, this collection of verses from the original Sanskrit, moves away from a mere interpretation of the rasas to an actual translation from ancient texts such as the Subhashitavali by Vallabhadeva (15th century Kashmir), the Sharngdharapaddhati by Sharngadhara (14th century Rajasthan), and the Suktimuktavali by Jalhana (13th century Deccan).₨ 720.00
