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Shortcut Your Startup: Ten Ways to Speed Up Entrepreneurial Success
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An indispensable guide to starting your business from scratch
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Think you know how to launch a successful business? Think again.
Courtney and Carter Reum know startups. As early investors in the likes of Lyft, Pinterest and SpaceX, as well as founders of a multi-million-dollar company, they’ve seen what makes some businesses thrive – and some fail.Now, they draw on what they’ve learnt to offer a holistic guide to building your business. They reveal that most of the received wisdom is wrong – and offer counterintuitive examples from the likes of Airbnb, Uber and Facebook that chart a different path. From initial idea to exit strategy, these startup shortcuts offer an unexpected new route to success.
Praise for Shortcut Your Startup
‘Shortcut Your Startup shows you how to launch a sustainable startup so that both you and your business can thrive.’ Arianna Huffington
‘Courtney and Carter Reum reveal the tools and tactics that many of the most successful startups use to disrupt, scale and succeed.’ Tony Robbins
‘Carter and Courtney echo what we increasingly know to be true: entrepreneurial success isn’t about pedigree and popularity but about pounding the pavement, taking smart risks and trusting your instincts.’ Sophia Amurosu, author of #GIRLBOSS
‘In Shortcut Your Startup, Courtney and Carter share the best insights from their own ventures as well as what they’ve learned through their vast network.’ Keith Ferrazzi, author of Never Eat Alone
₨ 800.00 -
Steve Jobs: The Man Who Thought Different
Steve Jobs: The Man Who Thought Different is a biography on one of the pioneers of the twenty-first century, who lived to change the world and left the world transformed. Behind such a transformative soul was a bereaved childhood and a hardworking youth who started colouring the world with his own shade at the age of twenty and almost touched every sphere of human comfort with his discovery of Apple in his foster parent’s garage with his friend Steve Wozniak. Steve did not stop there, as he also invented Pixar. This biography of Steve is unbiased as Blumenthal covers the dark as well as the brilliant aspects of this hardware-software guru of all the ages.
₨ 800.00 -
The Art of Creative Thinking
The Art of Creative Thinking reveals how we can transform our businesses, our society and ourselves through a deeper understanding of human creativity. Rod Judkins, a lecturer in creativity at the world-famous St Martin’s College of Art, will examine the behaviour of successful creative thinkers and explain how all of us can learn from them to improve our lives.
₨ 800.00The Art of Creative Thinking
₨ 800.00 -
The Book of Knowing: Know How You Think, Change How You Feel
Written in an accessible and humorous style, this book teaches you to know what’s going on in your mind and how to get your feelings under control. It’ll help you adapt and feel better about your place in the world.
₨ 800.00 -
Originals: How Non-Conformists Move the World
With Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation’s most compelling and provocative thought leaders. In Originals he again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all?
Using surprising studies and stories spanning business, politics, sports, and entertainment, Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt; how parents and teachers can nurture originality in children; and how leaders can build cultures that welcome dissent.
Learn from an entrepreneur who pitches his start-ups by highlighting the reasons not to invest, a woman at Apple who challenged Steve Jobs from three levels below, an analyst who overturned the rule of secrecy at the CIA, a billionaire financial wizard who fires employees for failing to criticize him, and a TV executive who didn’t even work in comedy but saved Seinfeld from the cutting-room floor. The payoff is a set of groundbreaking insights about rejecting conformity and improving the status quo.
₨ 800.00 -
The Happiness Hypothesis: Putting Ancient Wisdom and Philosophy to the Test of Modern Science
Every culture rests on a bedrock of folk wisdom handed down through generations. The pronouncements of philosophers are homespun by our grandmothers, and find their way into our common sense: what doesn’t kill you makes you stronger. Do unto others as you would have done unto you. Happiness comes from within.Every culture rests on a bedrock of folk wisdom handed down through generations. The pronouncements of philosophers are homespun by our grandmothers, and find their way into our common sense: what doesn’t kill you makes you stronger. Do unto others as you would have done unto you. Happiness comes from within.
₨ 800.00 -
Crushing It!: How Great Entrepreneurs Build their Business and Influence and How You Can, Too
In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier and not just financially than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It teaches readers to do.
In this lively, practical and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like twitter, facebook, youtube, instagram, pinterest and snapchat, podcast platforms like spotify, sound cloud, iHeartRadio and iTunes and other emerging platforms such as musically for those with more experience.
Crushing It illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.
₨ 800.00 -
Kareena Kapoor Khan’s Pregnancy Bible: The ultimate manual for moms-to-be
Kareena Kapoor Khan, with the help of expert voices, gives you the complete book on your pregnancy Kareena talks you through your 40 weeks, diet and fitness, self-care, preparing the nursery and even what to pack for the hospital – everything you could possibly want to know! But best of all she talks about her own pregnancies openly, from her intense morning sickness to her crazy cravings for pepperoni pizza.
₨ 800.00 -
Leadershift
Internationally recognized leadership expert John C. Maxwell teaches readers how to shift their leadership to keep innovating, improving, and influencing others in today’s fast-paced world. Change is so rapid today that leaders must do much more than stay the course to be successful. If they aren’t nimble and ready to adapt, they won’t survive.
₨ 800.00Leadershift
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How I Invest My Money: Finance Experts Reveal How They Save, Spend, and Invest
The world of investing normally sees experts telling us the “right” way to manage our money. How often do these experts pull back the curtain and tell us how they invest their own money? Never. How I Invest My Money changes that. In this unprecedented collection, 25 financial experts share how they navigate markets with their own capital. In this honest rendering of how they invest, save, spend, give, and borrow, this group of portfolio managers, financial advisors, venture capitalists and other experts detail the “how” and the “why” of their investments.
₨ 800.00 -
Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising
Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don’t just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere. “How many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read Badvertising, the world would be a more intelligent and prosperous place.” —Jonah Berger, New York Times bestselling author of Contagious and The Catalyst “Incisive and daring, Badvertising is the only book you need to truly understand both the inner workings of America’s ad agencies, and the minds of those who never cease to astound us with both their creative genius and profound stupidity
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The 21 Irrefutable Laws of Leadership
If you’ve never read The 21 Irrefutable Laws of Leadership, you’ve been missing out on one of the best-selling leadership books of all time. If you have read the original version, then you’ll love this new expanded and updated one.
₨ 800.00 -
New Ideas from Dead Economists
An entertaining and widely-praised introduction to great economic thinkers throughout history, now in its fourth edition, with updates and commentary on the 2020 “great cessation,” Trump and Obama economic policies, the dominance of Amazon, and many other timely topics.
₨ 800.00New Ideas from Dead Economists
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Do It Like a Woman … and Change the World
Every day, all over the world, women are making a positive difference to their lives and the lives of the people in their communities. Most of these women are cut off from the rhetoric and theory of Western feminism; many are active in deeply patriarchal and socially restrictive societies; some may not even describe themselves as feminists. Nevertheless, these women are proving to themselves, and to the world, that a powerful force for change can sometimes start with a single brave action.
In “Do It Like A Woman”, Caroline Criado-Perez, an outspoken activist and campaigner, uncovers these stories and investigates what they mean for the feminist movement as a whole. She gathers together stories from beatboxers in Malta and prostitutes in Merseyside to fighter pilots in Afghanistan and doctors in Portugal, and shows how women are taking positive, practical steps to challenge injustice or inequality, and change their world. While some of these stories (the Everyday Sexism campaign and the trial of Pussy Riot) are already known, the majority of the stories here have not yet been told, and demand to be heard.
₨ 800.00 -
The Ikigai Journey
In The Ikigai Journey, authors Hector Garcia and Francesc Miralles take their international bestseller Ikigai: the Japanese Secret to a Long and Happy Life a step further by showing you how to find your own ikigai through practical exercises, such as employing new habits and stepping outside your comfort zone. Ikigai is the place where our passion (what we love), mission (what we hope to contribute), vocation (the gifts we have to offer the world) and profession (how our passions and talents can become a livelihood) converge, giving us a personal sense of meaning. This book helps you bring together all of these elements so that you can enjoy a balanced life.
₨ 800.00The Ikigai Journey
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What I Wish I Knew When I Was 20: A Crash Course on Making Your Place in the World
A revised and updated edition of the international bestseller Inspiring readers all over the globe to reimagine their future, this revised and updated edition of What I Wish I Knew When I Was 20 features new material to complement the classic text. Major life transitions such as leaving the protected environment of school or starting a new career can be daunting. It is scary to face a wall of choices, knowing that no one is going to tell us if we make the right decision. There is no clearly delineated path or recipe for success. Even figuring out how and where to start can be a challenge.
₨ 800.00 -
Building a StoryBrand: Clarify Your Message So Customers Will Listen
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it.
Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.
₨ 800.00 -
Insane Mode
Hamish McKenzie tells how a Silicon Valley start-up’s wild dream came true. Tesla is a car company that stood up against not only the might of the government-backed Detroit car manufacturers but also the massive power of Big Oil and its benefactors, the infamous Koch brothers.
The award-winning Tesla Model 3, a premium mass-market electric car that went on sale in 2018, has reconfigured the popular perception of Tesla and continues to transform the public’s relationship with motor vehicles–much like Ford’s Model T did nearly a century ago. At the same time, company CEO Elon Musk courts controversy and spars with critics through his Twitter account, just as Tesla’s ever-increasing debt teeters on junk bond status….
As McKenzie’s rigorously reported aacount shows, Tesla has triggered frenzied competition from newcomers and traditional automakers alike, but it retainss an edge because of its expansive infrastructure and the stupendous battery factory it built in the Nevada desert. The popularity of electric cars is growing around the world, especially in China, and McKenzie interviews little-known titans who have the money and the market access to power a global electric car revolution quickly and decisively.
“Insane Mode” started off as a feature on the dual-motor Tesla Model S which gave the car Ferrari-like acceleration, but it’s also the perfect description of the operating scyle of a company that has sworn it won’t rest until every car on the road is electric. Here is a story about the very best kind of American ingenuity and its history-making potential. Buckle up!₨ 800.00Insane Mode
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Surrounded by Bad Bosses and Lazy Employees: or, How to Deal with Idiots at Work
Internationally bestselling author Thomas Erikson has helped changed how the world thinks about behavior using a simple 4-color behavior analysis system. In Surrounded by Bad Bosses he applies that same system to revolutionize the workplace.
Everyone has had a bad boss. You might have one right now. You might even be one. Bad bosses are a fact of the workplace, whether they’re short-tempered, unclear about expectations, or too disorganized to manage so much as a stapler. But how do you not only survive a difficult boss, but help your career thrive despite them?
₨ 800.00 -
Love for Imperfect Things
Susan Cain, New York Times bestselling author of Quiet: “The world could surely use a little more love, a little more compassion, and a little more wisdom. In Love for Imperfect Things, Haemin Sunim shows us how to cultivate all three, and to find beauty in the most imperfect of things–including your very own self.”
A #1 internationally bestselling book of spiritual wisdom about learning to love ourselves, with all our imperfections, by the Buddhist author of The Things You Can See Only When You Slow Down
Hearing the words “be good to yourself first, then to others” was like being struck by lightning.
₨ 800.00Love for Imperfect Things
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Superbosses: How Exceptional Leaders Master the Flow of Talent
“Superbosses is the rare business book that is chock full of new, useful, and often unexpected ideas. After you read Finkelstein’s well-crafted gem, you will never go about leading, evaluating, and developing talent in quite the same way.”—Robert Sutton, author of Scaling Up Excellence and The No Asshole Rule “Maybe you’re a decent boss. But are you a superboss? That’s the question you’ll be asking yourself after reading Sydney Finkelstein’s fascinating book. By revealing the secrets of superbosses from finance to fashion and from cooking to comic books, Finkelstein offers a smart, actionable playbook for anyone trying to become a better leader.”—Daniel H. Pink, author of To Sell Is Human and Drive A fascinating exploration of the world’s most effective bosses—and how they motivate, inspire, and enable others to advance their companies and shape entire industries, by the author of How Smart Executives Fail. A must-read for anyone interested in leadership and building an enduring pipeline of talent. What do football coach Bill Walsh, restauranteur Alice Waters, television executive Lorne Michaels, technology CEO Larry Ellison, and fashion pioneer Ralph Lauren have in common? On the surface, not much, other than consistent success in their fields. But below the surface, they share a common approach to finding, nurturing, leading, and even letting go of great people. The way they deal with talent makes them not merely success stories, not merely organization builders, but what Sydney Finkelstein calls superbosses.
₨ 800.00 -
The Four Dilemmas of the CEO: Mastering the Make-or-Break Moments in Every Executive’s Career
Momentum is your greatest ally–with it you can do anything, without it you will stall. As CEO you hate surprises, especially the kind that undermines momentum–yours or the organization you lead.
Every CEO’s journey is unique. However, there exists a very predictable, but previously unknown pattern: the CEO life cycle. The Four Dilemmas of the CEO outlines the common challenges that every CEO will face during their tenure, irrespective of geography or industry. Once understood, action can be taken to break through these glass ceilings that cause CEOs to get stuck in the business, while their mandate for working on the business is continually diverted.
₨ 800.00 -
You Are a Badass
YOU ARE A BADASS IS THE SELF-HELP BOOK FOR PEOPLE WHO DESPERATELY WANT TO IMPROVE THEIR LIVES BUT DON’T WANT TO GET BUSTED DOING IT. The #1 New York Times Bestseller You Are A Badass is the self-help book for people who desperately want to improve their lives but don’t want to get busted doing it.
₨ 800.00You Are a Badass
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Big Magic: Creative Living Beyond Fear
The instant #1 NEW YORK TIMES Bestseller
“A must read for anyone hoping to live a creative life… I dare you not to be inspired to be brave, to be free, and to be curious.” —PopSugar From the worldwide bestselling author of Eat Pray Love and City of Girls: the path to the vibrant, fulfilling life you’ve dreamed of.
₨ 800.00 -
You Are The Placebo: Making Your Mind Matter
Is it possible to heal by thought alone—without drugs or surgery? The truth is that it happens more often than you might expect. In You Are the Placebo,Dr. Joe Dispenza shares numerous documented cases of those who reversed cancer, heart disease, depression, crippling arthritis, and even the tremors of Parkinson’s disease by believing in a placebo. Similarly, Dr. Joe tells of how others have gotten sick and even died the victims of a hex or voodoo curse—or after being misdiagnosed with a fatal illness. Belief can be so strong that pharmaceutical companies use double- and triple-blind randomized studies to try to exclude the power of the mind over the body when evaluating new drugs.
₨ 800.00