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4-D Branding Thomas Gad (Used Book)
THOMAS GAD
The author explains a four-dimensional model for understanding brand strengths and weaknesses. It can just as easily be used to create a new brand or analyze the strategic options for established brands. The model enables companies to create their own unique ‘brand code’ or ‘mindspace’: 1.
₨ 560.004-D Branding Thomas Gad (Used Book)
₨ 560.00 -
International Business
DR GOVIND RAM AGRAWAL
₨ 155.00₨ 260.00International Business
₨ 155.00₨ 260.00 -
Case studies in marketing: The Indian context
Case studies in marketing focusing on the Indian context reveal a dynamic landscape shaped by diverse demographics, rapid digital adoption, and unique cultural nuances. One such study explores how multinational corporations localize their strategies to resonate with India’s culturally rich and diverse population. For instance, companies like Coca-Cola and Pepsi have tailored their marketing campaigns to align with regional festivals and cultural sentiments, thereby enhancing brand affinity and market penetration.
Another compelling case study delves into the role of digital marketing in India’s burgeoning e-commerce sector. Companies like Flipkart and Amazon have pioneered innovative digital strategies, leveraging social media platforms and mobile technology to reach a vast consumer base. This adaptation highlights the transformative impact of digitalization on consumer behavior and brand engagement in the Indian market.
Furthermore, case studies also spotlight the challenges and opportunities presented by India’s growing middle class. As disposable incomes rise, there is a shift in consumer preferences towards premium products and personalized experiences. Brands like Titan and Tanishq have successfully capitalized on this trend by offering aspirational products backed by effective marketing strategies. These studies underscore the importance of understanding local dynamics and consumer behavior in crafting successful marketing campaigns tailored to the Indian market.
₨ 144.00₨ 240.00Case studies in marketing: The Indian context
₨ 144.00₨ 240.00 -
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Advertising Management
DAVID A.AIKER
JOHN G.MYCRS
₨ 65.00₨ 110.00Advertising Management
₨ 65.00₨ 110.00 -
Lean In: Women, Work, and the Will to Lead
Sheryl Sandberg’s Lean In is a massive cultural phenomenon and its title has become an instant catchphrase for empowering women. The book soared to the top of bestseller lists internationally, igniting global conversations about women and ambition. Sandberg packed theatres, dominated opinion pages, appeared on every major television show and on the cover of Time magazine, and sparked ferocious debate about women and leadership. Ask most women whether they have the right to equality at work and the answer will be a resounding yes, but ask the same women whether they’d feel confident asking for a raise, a promotion, or equal pay, and some reticence creeps in.
The statistics, although an improvement on previous decades, are certainly not in women’s favour – of 197 heads of state, only twenty-two are women. Women hold just 20 percent of seats in parliaments globally, and in the world of big business, a meagre eighteen of the Fortune 500 CEOs are women. In Lean In, Sheryl Sandberg – Facebook COO and one of Fortune magazine’s Most Powerful Women in Business – draws on her own experience of working in some of the world’s most successful businesses and looks at what women can do to help themselves, and make the small changes in their life that can effect change on a more universal scale.
₨ 960.00 -
The Art of Thinking Clearly
In engaging prose and with practical examples and anecdotes, an eye-opening look at human reasoning and essential reading for anyone with important decisions to make.
Have you ever:
• Invested time in something that, with hindsight, just wasn’t worth it?
• Overpayed in an Ebay auction?
• Continued doing something you knew was bad for you?
• Sold stocks too late, or too early?
• Taken credit for success, but blamed failure on external circumstances?
• Backed the wrong horse?These are examples of cognitive biases, simple errors we all make in our day-to-day thinking. But by knowing what they are and how to spot them, we can avoid them and make better choices-whether dealing with a personal problem or a business negotiation; trying to save money or make money; working out what we do or don’t want in life: and how best to get it.
Simple, clear and always surprising, this indispensable book will change the way you think and transform your decision-making-work, at home, every day. It reveals, in 99 short chapters, the most common errors of judgment, and how to avoid them.
₨ 640.00The Art of Thinking Clearly
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Influence: The Psychology of Persuasion
Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
₨ 1,120.00Influence: The Psychology of Persuasion
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Trump: The Art of the Deal
Trump reveals the business secrets that have made him America’s foremost deal maker!
“I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump
Here is Trump in action—how he runs his business and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and changes the face of the New York City skyline. But even a maverick plays by rules, and Trump has formulated eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the practice of deal-making. It’s the most streetwise business book there is—and the ultimate read for anyone interested in achieving money and success, and knowing the man behind the spotlight.₨ 640.00Trump: The Art of the Deal
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The 8th Habit: From Effectiveness to Greatness
In “The 8th Habit: From Effectiveness to Greatness,” Stephen R. Covey builds on his earlier work, “The 7 Habits of Highly Effective People,” by introducing the concept of finding one’s “voice.” Covey defines “voice” as the unique personal significance we all possess, which aligns talent, passion, need, and conscience. He argues that discovering and expressing this voice is essential for personal and professional fulfillment, transcending mere effectiveness to achieve greatness.
Covey emphasizes that in the modern, interconnected world, traditional management approaches are no longer sufficient. Instead, he advocates for a new mindset focused on leadership that inspires individuals to find and utilize their own voices. This involves fostering a culture of trust, collaboration, and empowerment, where leaders serve as mentors and coaches, enabling others to realize their potential.
The book is rich with practical tools and frameworks, such as the Whole-Person Paradigm, which recognizes the physical, mental, emotional, and spiritual dimensions of human beings. Covey also introduces the concept of the Four Disciplines of Execution, aimed at achieving organizational goals through clarity, focus, engagement, and accountability. Through real-life examples and actionable advice, Covey provides a comprehensive guide for individuals and leaders striving to move from effectiveness to greatness in their personal and professional lives.
₨ 800.00 -
The 4-Hour Work week
What do you do? Tim Ferriss has trouble answering the question. Depending on when you ask this controversial Princeton University guest lecturer, he might answer: “I race motorcycles in Europe.” “I ski in the Andes.” “I scuba dive in Panama.” “I dance tango in Buenos Aires.” He has spent more than five years learning the secrets of the New Rich, a fast-growing subculture who has abandoned the “deferred-life plan” and instead mastered the new currencies-time and mobility-to create luxury lifestyles in the here and now. Whether you are an overworked employee or an entrepreneur trapped in your own business, this book is the compass for a new and revolutionary world.
Join Tim Ferriss as he teaches you:
– How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want?
– How blue-chip escape artists travel the world without quitting their jobs?
– How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist?
– How to trade a long-haul career for short work bursts and freuent “mini-retirements”?
– What the crucial difference is between absolute and relative income?
– How to train your boss to value performance over presence, or kill your job (or company) if it’s beyond repair?
– What automated cash-flow “muses” are and how to create one in 2 to 4 weeks?
– How to cultivate selective ignorance-and create time-with a low-information diet?
– What the management secrets of Remote Control CEOs are?
– How to get free housing worldwide and airfare at 50-80% off?
– How to fill the void and create a meaningful life after removing work and the office₨ 1,120.00The 4-Hour Work week
₨ 1,120.00 -
How to Stop Worrying and Start Living
The book ‘How to stop worrying & start living’ suggest many ways to conquer worry and lead a wonderful life.
The book mentions fundamental facts to know about worry and magic formula for solving worry-some situations.
Psychologists & Doctors’ view:
-Worry can make even the most stolid person ill.
-Worry may cause nervous breakdown.
-Worry can even cause tooth decay
-Worry is one of the factors for High Blood Pressure.
-Worry makes you tense and nervous and affect the nerves of your stomach.
₨ 350.00 -
How to enjoy your life and your job
Uncover your hidden assets—you can fill each day with excitement and a sense of satisfaction!
Even if you love your work, you probably have days when almost nothing goes right. Bestselling author Dale Carnegie shows you how to make every day more exciting and rewarding—how you can get more done, and have more fun doing it. Dale Carnegie’s time-tested advice will help you
-Make other people feel important—and do it sincerely
-Avoid unnecessary tension—save your energy for important duties
-Get people to say yes—immediately
-Turn routine tasks into stimulating opportunities
-Spot a sure-fire way of making enemies—and avoid it
-Smile in the face of criticism—you’ve done your very best!How to Enjoy Your Life and Your Job will help you create a new approach to life and people and discover talents you never knew you had. Dale Carnegie can help you get the most out of yourself—all the time. Start developing your innate strengths and abilities—start enriching your life today!
₨ 350.00How to enjoy your life and your job
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How to Develop Self-Confidence and Influence People by Pubilc Speaking
Dale Carnegie shows you how to:
Develop poise Gain self-confidence Improve your memory Make your meaning clear Begin and end a talk Interest and charm your audience Improve your diction Win and argument without making enemies.
How to Develop Self-Confidence and Influence People by Public Speaking also offers hundreds of practical and valuable tips on influencing the important people in your life: your friends, your customers, your business associates, your employers.
The information in this book has been tested and used successfully by more than one million students in the world-famous Dale Carnegie Course in Effective Speaking and Human Relations.
₨ 320.00 -
Hero (The Secret)
From Rhonda Byrne, creator of the international bestselling movie and book, The Secret, comes Hero, her latest world-changing project and the most important to date.
FROM ZERO TO HERO… YOUR SECRET MAP TO A RICH LIFE
What is your true calling and why aren’t you already living it?
Imagine if there was a map that showed you step by step how to get from where you are now to your true calling and the life you were born to live—the most brilliant, rich, fulfilling, and dazzling life you could ever dream of. You are holding in your hands such a map. Hero is the map for your life.
By following the journeys of twelve of the most successful people on the planet today, you’ll learn how to use your inner powers to overcome obstacles and to make impossible dreams come true. You’ll be inspired to find your own calling and start taking the steps toward making the life of your dreams an everyday reality.
Be the hero you are meant to be.
₨ 1,280.00Hero (The Secret)
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Grit: Why Passion and Resilience are the Secrets to Success
In this must-read book for anyone striving to succeed, pioneering psychologist Angela Duckworth shows parents, educators, students, and business people both seasoned and new that the secret to outstanding achievement is not talent but a focused persistence called grit.
Why do some people succeed and others fail? Sharing new insights from her landmark research on grit, Angela Duckworth explains why talent is hardly a guarantor of success. Rather, other factors can be even more crucial such as identifying our passions and following through on our commitments.
Drawing on her own powerful story as the daughter of a scientist who frequently bemoaned her lack of smarts, Duckworth describes her winding path through teaching, business consulting, and neuroscience, which led to the hypothesis that what really drives success is not genius, but a special blend of passion and long-term perseverance. As a professor at the University of Pennsylvania, Duckworth created her own character lab and set out to test her theory.
Here, she takes readers into the field to visit teachers working in some of the toughest schools, cadets struggling through their first days at West Point, and young finalists in the National Spelling Bee. She also mines fascinating insights from history and shows what can be gleaned from modern experiments in peak performance. Finally, she shares what she’s learned from interviewing dozens of high achievers; from JP Morgan CEO Jamie Dimon to the cartoon editor of The New Yorker to Seattle Seahawks Coach Pete Carroll.
Winningly personal, insightful, and even life-changing, Grit is a book about what goes through your head when you fall down, and how that not talent or luck makes all the difference.
₨ 800.00 -
Good Vibes, Good Life: How Self-Love Is the Key to Unlocking Your Greatness
How can you learn to truly love yourself? How can you transform negative emotions into positive ones? Is it possible to find lasting happiness?
In this book, Instagram guru Vex King answers all of these questions and more. Vex overcame adversity to become a source of hope for thousands of young people, and now draws from his personal experience and his intuitive wisdom to inspire you to:
* practice self-care, overcome toxic energy and prioritize your wellbeing
* cultivate positive lifestyle habits, including mindfulness and meditation
* change your beliefs to invite great opportunities into your life
* manifest your goals using tried-and-tested techniques
* overcome fear and flow with the Universe
* find your higher purpose and become a shining light for othersWith this book, Vex will show you that when you change the way you think, feel, speak and act, you begin to change the world.
₨ 800.00 -
Local business, Local peace
Author: Jessica Banfield ,Canan Gundu and Nick Killick (eds.)
₨ 190.00₨ 320.00Local business, Local peace
₨ 190.00₨ 320.00 -
The Go-Giver: A Little Story About a Powerful Business Idea
The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman.
Over the next week, Pindar introduces Joe to a series of “go-givers:” a restaurateur, a CEO, a financial adviser, a real estate broker, and the “Connector,” who brought them all together. Pindar’s friends share with Joe the Five Laws of Stratospheric Success and teach him how to open himself up to the power of giving.
Joe learns that changing his focus from getting to giving—putting others’ interests first and continually adding value to their lives—ultimately leads to unexpected returns.
Imparted with wit and grace, The Go-Giver is a heartwarming and inspiring tale that brings new relevance to the old proverb “Give and you shall receive.”
₨ 640.00
