HOW TO BUILD A LARGE AND SUCCESSFUL ONLINE DIRECT SELLING BUSINESS WITH POPULAR SOCIAL MEDIA PLATFORMS, USING JUST YOUR CELLPHONE Online Social Media platforms are today the best means of reaching out to the most number of people in the shortest time and at the lowest possible cost. These technologically advanced but easy-to-use digital tools are ideal for rapid and effective networking, and can have immense impact on the Direct Selling business. Ironically, they also pose a big challenge to it.