-
Hooked: How to Build Habit-Forming Products
Revised and Updated, Featuring a New Case Study
How do successful companies create products people can’t put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
₨ 1,120.00Hooked: How to Build Habit-Forming Products
₨ 1,120.00 -
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
New York Times and International Bestseller
Named One of the Best Books of the Year by The Wall Street Journal, NPR, Audible and AmazonMore than 2 million copies soldIn the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley’s most exciting, unpredictable, and ambitious entrepreneurs–a real-life Tony Stark–and a fascinating exploration of the renewal of American invention and its new “makers.”
Elon Musk spotlights the technology and vision of Elon Musk, the renowned entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, who sold one of his Internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius’s life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits.
Vance uses Musk’s story to explore one of the pressing questions of our age: can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Musk–one of the most unusual and striking figures in American business history–is a contemporary, visionary amalgam of legendary inventors and industrialists including Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy.₨ 1,120.00 -
This is Marketing: You Can’t Be Seen Until You Learn To See
THE FINANCIAL TIMES BOOK OF THE MONTH
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
₨ 1,120.00 -
Big Billion Startup: The Untold Flipkart Story
Investigative journalist Mihir Dalal recounts the astounding story of how the Bansals built Flipkart into a multi-billion-dollar powerhouse in the span of a few years and made internet entrepreneurship a desirable occupation. But it is also a story of big money, power and hubris, as both business and interpersonal complexities weakened the founders’ control over their creation and forced them to sell out to a retailer whose dominance they had once dreamt of emulating. Flipkart’s auction involved some of the corporate world’s biggest names, from Jeff Bezos, Satya Nadella, Sundar Pichai to Masayoshi Son and Doug McMillon, an ironic testimony to the strength of what the Bansals had forged.
₨ 1,120.00 -
Flow The Classic Work On How To Achieve Happiness The Psychology of Happiness
What really makes people glad to be alive? What are the inner experiences that make life worthwhile? For more than two decades Mihaly Csikszentmihalyi studied those states in which people report feelings of concentration and deep enjoyment. His studies revealed that what makes experience genuinely satisfying is ‘flow’
₨ 1,120.00 -
Rework
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you’re looking for a book like that, put this one back on the shelf.
Rework shows you a better, faster, easier way to succeed in business. Read it and you’ll know why plans are actually harmful, why you don’t need outside investors, and why you’re better off ignoring the competition. The truth is, you need less than you think. You don’t need to be a workaholic. You don’t need to staff up. You don’t need to waste time on paperwork or meetings. You don’t even need an office. Those are all just excuses.
₨ 1,120.00Rework
₨ 1,120.00 -
Lost and Founder: The Mostly Awful, Sometimes Awesome Truth about Building a Tech Startup
Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley “wisdom” leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.
₨ 1,120.00 -
How to Be a Bawse: A Guide to Conquering Life
The incredible debut book from YouTube phenomenon Lilly Singh. Available for pre-order now. From actress, comedian and YouTube sensation Lilly Singh (aka Superwoman) comes the definitive guide to being a BAWSE – a person who exudes confidence, reaches goals, gets hurt efficiently, and smiles genuinely because they’ve fought through it all and made it out the other side.
₨ 1,120.00 -
The Attributes: 25 Hidden Drivers of Optimal Performance
‘So much of what I know about trust I learned from Rich Diviney’– Simon Sinek
‘Incredible… explains why some people thrive – even when things get hard’ – Charles Duhigg
‘If you care about getting better, you need to buy this book’ Daniel Coyle
Learn the secret to being your bestDuring his twenty years as a Navy officer and SEAL, Rich Diviney was intimately involved in specialized SEAL selection, whittling hundreds of extraordinary candidates down to a handful of elite performers. But Diviney was often surprised by who succeeded. Those with the right skills sometimes failed, while others he had initially dismissed became top performers. Why weren’t the most skillful candidates the ones who would succeed best in some of the world’s toughest military assignments?
Through years of observation, Diviney cracked the code: beneath obvious skills are a successful recruit’s core attributes, the innate traits for a person’s performance as an individual and in a team. This book defines these key attributes – including cunning, adaptability, even narcissism – so you can identify and understand your own and those of people around you, helping you perform optimally in all areas of your life.
₨ 1,120.00 -
The Motivation Code
From the author of Die Empty and The Accidental Creative, a new framework for understanding what motivates us and why.
What drives us to unleash our best work? And how do we tap into that drive to get superior results with our managers, coworkers, and direct reports? As Todd Henry reveals in this illuminating book, drawing on decades of research and interviews with over 100,000 people, the answer is not one size fits all: some people are energized by a race against the clock, while others put in extra effort only when they feel part of a team. For still others, nothing is as motivating as the possibility of public recognition.₨ 1,120.00The Motivation Code
₨ 1,120.00 -
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
From a co-founder of Pixar Animation Studios—the Academy Award–winning studio behind Coco, Inside Out, and Toy Story—comes an incisive book about creativity in business and leadership for readers of Daniel Pink, Tom Peters, and Chip and Dan Heath.
NEW YORK TIMES BESTSELLER | NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Huffington Post • Financial Times • Success • Inc. • Library Journal
₨ 1,120.00 -
The Serendipity Mindset: The Art and Science of Creating of Creating Good Luck
Good luck isn’t just chance–it can be learned and leveraged–and The Serendipity Mindset explains how you can use serendipity to make life better at work, at home–everywhere.
Many of us believe that the great turning points and opportunities in our lives happen by chance, that they’re out of our control. Often we think that successful people–and successful companies and organizations–are simply luckier than the rest of us. Good fortune–serendipity–just seems to happen to them.
₨ 1,120.00 -
Steve Jobs by walter isaacon
Walter Isaacson’s “enthralling” (The New Yorker) worldwide bestselling biography of Apple cofounder Steve Jobs.
Based on more than forty interviews with Steve Jobs conducted over two years—as well as interviews with more than 100 family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing. Isaacson’s portrait touched millions of readers.
₨ 1,120.00Steve Jobs by walter isaacon
₨ 1,120.00 -
How to Change: The Science of Getting from Where You Are to Where You Want to Be
‘Katy Milkman shows in this book that we can all be a super human’ Angela Duckworth, bestselling author of Grit
How to Change is a powerful, groundbreaking blueprint to help you – and anyone you manage, teach or coach – to achieve personal and professional goals, from the master of human nature and behaviour change and Choiceology podcast host Professor Katy Milkman.
₨ 1,120.00 -
Post Corona: From Crisis to Opportunity
The New York Times bestselling author of The Four and NYU Business School professor delivers an insightful, urgent analysis of who stands to win and who’s at risk to lose in a post-pandemic world.
The Covid-19 outbreak has turned bedrooms into offices, pitted young against old and widened the gaps between rich and poor, red and blue, the mask-wearers and the mask-haters.
₨ 1,120.00Post Corona: From Crisis to Opportunity
₨ 1,120.00 -
Think Big: Take Small Steps and Build the Future You Want
What are you doing today to make your dream future come true? We all have big ambitions for the future but those dreams only become reality if we do something towards them regularly. To achieve audacious goals, we need to take action and make small changes every day. We need to think big and act small. Drawing on cutting-edge research from behavioural science, Dr Grace Lordan offers immediate actionable solutions and tips that will help you get closer to your dream future, every day.
₨ 1,120.00 -
Effortless: Make It Easier to Do What Matters Most
‘In a world beset by burnout, Greg McKeown’s work is essential’ — Daniel H. Pink ‘Effortless shows that achieving more doesn’t have to be as hard as we make it out to be’ — Arianna Huffington FROM THE INTERNATIONALLY BESTSELLING AUTHOR OF ESSENTIALISM COMES A GUIDE TO MAKING THE MOST IMPORTANT TASKS EFFORTLESS
₨ 1,120.00 -
The 7 Habits of Highly Effective People Guided Journal
A Personal Growth Journal to Build Effective Habits “If you follow this simple process, I promise that you will see positive changes in your relationships and find a higher level of personal satisfaction in your life.” ―Sean Covey, author of The 7 Habits of Highly Effective Teens #1 New Release in Strategic Business Planning How do you manage your time and stay organized? Whether you’re struggling to stay motivated or are looking for new high-performance habits, The 7 Habits of Highly Effective People Guided Journal offers journal prompts, worksheets, and exercises to help you accomplish all your short and long term goals.
₨ 1,120.00 -
Good Economics for Hard Times : Better Answers to Our Biggest Problems
WINNERS OF THE NOBEL PRIZE IN ECONOMICS 2019 Is opening up to international trade good for everybody? Do immigrants from poorer countries take away jobs from low-income native workers? Why is inequality exploding everywhere? Does redistribution actually undermine incentives? Should we worry about the rise of artificial intelligence or celebrate it? How do we manage the trade-off between growth and climate change? Is economic growth over in the West? Should we care?
₨ 1,120.00 -
Marketing 4.0: Moving from Traditional to Digital
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world’s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today’s customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention and deliver the message they want to hear. This book examines the marketplace’s shifting power dynamics, the paradoxes wrought by connectivity and the increasing sub-culture splintering that will shape tomorrow’s consumer, this foundation shows why Marketing 4.0 is becoming imperative for productivity and this book shows you how to apply it to your brand today.
₨ 1,120.00 -
Amazon Unbound: Jeff Bezos and the Invention of a Global Empire
This New York Times bestseller is a “masterful” (The Washington Post), “juicy tour of the company [Jeff] Bezos built” (The New York Times Book Review), revealing the most important business story of our time by the bestselling author of The Everything Store. Almost ten years ago, Bloomberg journalist
Brad Stone captured the rise of Amazon in his bestseller The Everything Store. Since then, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to nearly two trillion dollars. It’s almost impossible to go a day without encountering the impact of Jeff Bezos’s Amazon, between services like Whole Foods, Prime Video, and Amazon’s cloud computing unit, AWS, plus Bezos’s ownership of The Washington Post. We live in a world run, supplied, and controlled by Amazon and its iconoclast founder.
₨ 1,120.00 -
Leadership Intelligence: The 5Qs for Thriving as a Leader
How leaders can develop and apply the five key leadership intelligences–cognitive, emotional, political, resilience, moral–for optimal performance.
In today’s complex corporate world, contemporary governance calls for a varied and versatile cognitive approach to problems–demanding times require nimble minds and rounded perspectives. The authors’ research has identified five key leadership intelligences–the 5Qs–which high-performing leaders need to simultaneously employ in order to achieve transformational change.
₨ 1,120.00 -
My Life in Full: Work, Family, and Our Future
An intimate and powerful memoir by the trailblazing former CEO of PepsiCo For a dozen years as one of the world’s most admired CEOs, Indra Nooyi redefined what it means to be an exceptional leader. The first woman of color and immigrant to run a Fortune 50 company — and one of the foremost strategic thinkers of our time — she transformed PepsiCo with a unique vision, a vigorous pursuit of excellence, and a deep sense of purpose. Now, in a rich memoir brimming with grace, grit, and good humor, My Life in Full offers a firsthand view of Nooyi’s legendary career and the sacrifices it so often demanded.
₨ 1,120.00

