• 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

    Expanding upon one of his high-level foundational teachings: Strategic Coach co-founder Dan Sullivan explains why achieving 10X growth is easier than going for 2X growth.

     

    Dan Sullivan, the world’s leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.

     

    10X is not the outcome; it’s a counterintuitive process you can apply every time you want exponential growth in your life and business. To make 10X possible, you must focus on expanding what Dan defines as your four most important freedoms—time, money, relationship, and purpose. As your time becomes 10X more valuable, you increasingly multiply the money you earn both in terms of amount and profitable satisfaction. As money becomes a tool you can increasingly access with greater ease, you will engage with a growing number of other freedom-motivated individuals. As both your professional and personal life fills up with 10X more unique and collaborative relationships, you will realize that your most powerful purposes in all areas become 10X more lasting and positive for everyone involved. You will be impressed by what your life has become, and the meaning and impact you’re having.

     

    10X is fundamentally about quality vs quantity, and the quality of your freedoms determines the results you achieve.

  • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works and Why Authenticity Is the Best Marketing of All

    The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.

    Legendary business writer Seth Godin has three essential questions for every marketer:

    “What’s your story?”

    “Will the people who need to hear this story believe it?”

    “Is it true?”

    All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true.

  • Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones

    iny Changes, Remarkable Results

    No matter your goals, Atomic Habits offers a proven framework for improving–every day. James Clear, one of the world’s leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.

    If you’re having trouble changing your habits, the problem isn’t you. The problem is your system. Bad habits repeat themselves again and again not because you don’t want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you’ll get a proven system that can take you to new heights.

    Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field.

  • Crushing It!: How Great Entrepreneurs Build their Business and Influence and How You Can, Too

    In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier and not just financially than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It teaches readers to do.

     

    In this lively, practical and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like twitter, facebook, youtube, instagram, pinterest and snapchat, podcast platforms like spotify, sound cloud, iHeartRadio and iTunes and other emerging platforms such as musically for those with more experience.

     

    Crushing It illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

  • Design as Art (Penguin Modern Classics)

    An illustrated journey into the artistic possibilities of modern design, by the enfant terrible of Italian art and design for most of the twentieth century

    A Penguin Classic

    Bruno Munari was among the most inspirational designers of all time, described by Picasso as “the new Leonardo.” Munari insisted that design be beautiful, functional and accessible, and this enlightening and highly entertaining book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use everyday. Lamps, road signs, typography, posters, children’s books, advertising, cars and chairs—these are just some of the subjects to which he turns his illuminating gaze.

    One of the last surviving members of the futurist generation, Bruno Munari’s Design as Art is an illustrated journey into the artistic possibilities of modern design translated by Patrick Creagh published as part of the ‘Penguin on Design’ series in Penguin Modern Classics.

  • Design Your Thinking: The Mindsets, Toolsets and Skill Sets for Creative Problem-solving

    Creative problem-solving is at the heart of innovation, and some of the world’s most innovative companies are very systematic in following this approach. Most people would assume that creativity and discipline can’t coexist, and that only when resources are replete and the talent best-in-class can one be creative. But nothing could be further from the truth. In fact, creativity thrives amid constraints and calls for great discipline.

  • DotCom Secrets: The Underground Playbook for Growing Your Company Online

    If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem. In Russell Brunson’s experience, after working with thousands of businesses, he has found that’s rarely the case.

     

    Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.

  • Girlboss

    #GIRLBOSS proves that being successful isn’t about where you went to college or how popular you were in high school. It’s about trusting your instincts and following your gut; knowing which rules to follow and which to break; when to button up and when to let your freak flag fly.’

     

    In the New York Times bestseller that the Washington Post called “Lean In for misfits,” Sophia Amoruso shares how she went from dumpster diving to founding one of the fastest-growing retailers in the world Sophia Amoruso spent her teens hitchhiking, committing petty theft, and scrounging in dumpsters for leftover bagels. By age twenty-two she had dropped out of school, and was broke, directionless, and checking IDs in the lobby of an art school—a job she’d taken for the health insurance. It was in that lobby that Sophia decided to start selling vintage clothes on eBay. Flash forward ten years to today, and she’s the founder and executive chairman of Nasty Gal, a $250-million-plus fashion retailer with more than four hundred employees. Sophia was never a typical CEO, or a typical anything, and she’s written #GIRLBOSS for other girls like her: outsiders (and insiders) seeking a unique path to success, even when that path is windy as all hell and lined with naysayers.

    Girlboss

     800.00
  • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

    Your new business went online yesterday and you’ve got a marketing budget of zero. How are you supposed to create a movement around your product? how can you get to your first thousand – or million – customers? starting from zero, it feels impossible. Enter the growth hacker. You may not have heard of growth hacking yet, but you’ve certainly used the billion dollar brands built by it: hotmail, airbnb, facebook, dropbox, amongst many others.

     

    Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They ‘hack’ their company’s growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.

     

    In this e-special, bestselling author Ryan Holiday shows how the marketing game has changed forever. He explains the growth hacker mindset and provides a new set of rules—critical information whether you’re an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive.

  • Hooked: How to Build Habit-Forming Products

    Revised and Updated, Featuring a New Case Study

    How do successful companies create products people can’t put down?

    Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

    Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

  • Influence: The Psychology of Persuasion

    Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

    You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

  • Jack Ma: Founder and CEO of the Alibaba Group

    Jack Ma is the founder and CEO of the Alibaba Group, a privately owned Internet-based e-commerce company in China whose sales are estimated to be bigger than its American competitors eBay and Amazon.com combined.

  • Leaders Eat Last: Why Some Teams Pull Together and Others Don’t

    The New York Times best seller by the acclaimed, best-selling author of Start With Why and Together Is Better. Now with an expanded chapter and appendix on leading millennials, based on Simon Sinek’s viral video “Millenials in the Workplace” (150+ million views). Imagine a world where almost everyone wakes up inspired to go to work, feels trusted and valued during the day, then returns home feeling fulfilled. This is not a crazy, idealized notion. Today, in many successful organizations, great leaders create environments in which people naturally work together to do remarkable things.

     

  • Lost and Founder: The Mostly Awful, Sometimes Awesome Truth about Building a Tech Startup

    Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley “wisdom” leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.

  • Measure What Matters: OKRs: The Simple Idea that Drives 10x Growth

    The revolutionary movement behind the explosive growth of Intel, Google, Amazon and Uber.
    With a foreword by Larry Page, and contributions from Bono and Bill Gates.

    Measure What Matters is about using Objectives and Key Results (OKRs), a revolutionary approach to goal-setting, to make tough choices in business.

    In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. Doerr introduced the founders to OKRs and with them at the foundation of their management, the startup grew from forty employees to more than 70,000 with a market cap exceeding $600 billion. The startup was Google.

     

  • Rework

    Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you’re looking for a book like that, put this one back on the shelf.

    Rework shows you a better, faster, easier way to succeed in business. Read it and you’ll know why plans are actually harmful, why you don’t need outside investors, and why you’re better off ignoring the competition. The truth is, you need less than you think. You don’t need to be a workaholic. You don’t need to staff up. You don’t need to waste time on paperwork or meetings. You don’t even need an office. Those are all just excuses.

    Rework

     1,120.00
  • Shoe Dog: A Memoir by the Creator of Nike

    In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

    Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.”

  • Shortcut Your Startup: Ten Ways to Speed Up Entrepreneurial Success

    _____________
    An indispensable guide to starting your business from scratch
    _____________

    Think you know how to launch a successful business? Think again.

    Courtney and Carter Reum know startups. As early investors in the likes of Lyft, Pinterest and SpaceX, as well as founders of a multi-million-dollar company, they’ve seen what makes some businesses thrive – and some fail.

    Now, they draw on what they’ve learnt to offer a holistic guide to building your business. They reveal that most of the received wisdom is wrong – and offer counterintuitive examples from the likes of Airbnb, Uber and Facebook that chart a different path. From initial idea to exit strategy, these startup shortcuts offer an unexpected new route to success.

     

    Praise for Shortcut Your Startup

    Shortcut Your Startup shows you how to launch a sustainable startup so that both you and your business can thrive.’ Arianna Huffington

    ‘Courtney and Carter Reum reveal the tools and tactics that many of the most successful startups use to disrupt, scale and succeed.’ Tony Robbins

    ‘Carter and Courtney echo what we increasingly know to be true: entrepreneurial success isn’t about pedigree and popularity but about pounding the pavement, taking smart risks and trusting your instincts.’ Sophia Amurosu, author of #GIRLBOSS

    ‘In Shortcut Your Startup, Courtney and Carter share the best insights from their own ventures as well as what they’ve learned through their vast network.’ Keith Ferrazzi, author of Never Eat Alone

  • Smooth Ride to Venture Capital : How to Get VC Funding for Your Business

    Have you got a great business idea but not enough money to translate into a reality? Have you got a small ongoing venture that can grow truly big if only you had the money? Is your venture at too early a stage such that banks won’t fund you? In all such cases, you can grow your venture, create immense wealth and realise all your entrepreneurial dreams by using venture capital to fund your business.

    This is first comprehensive handbook of venture capital funding for Indian entrepreneurs. It deals with the whole gamut of issues related to the complex, multi-dimensional subject of venture capital in a simple and engaging manner. Using first person narrative, it explains lucidly all the concepts and intricacies of the venture capital raising process and guides the entrepreneur step-by-step, revealing the secrets of success at every stage of the process:

    How is venture capital different from other sources of financing?
    How does the VC make money by investing in my business?
    How should I create my business plan to present to the VC?
    How will the VC value my business?
    How should I negotiate with the VC?
    How can I protect my interests once a VC funds my business?
    What legal agreements will I have to sign with the VC?
    How and when will the VC exit from my business? Would I have to pay him to do so?

    This authoritative handbook is a must for ambitious entrepreneurs, business managers, management consultants, business advisers and finance professionals alike. Read more about the book and free download of content from the book.

  • The 4-Hour Work week

    What do you do? Tim Ferriss has trouble answering the question. Depending on when you ask this controversial Princeton University guest lecturer, he might answer: “I race motorcycles in Europe.” “I ski in the Andes.” “I scuba dive in Panama.” “I dance tango in Buenos Aires.” He has spent more than five years learning the secrets of the New Rich, a fast-growing subculture who has abandoned the “deferred-life plan” and instead mastered the new currencies-time and mobility-to create luxury lifestyles in the here and now. Whether you are an overworked employee or an entrepreneur trapped in your own business, this book is the compass for a new and revolutionary world.

    Join Tim Ferriss as he teaches you:
    – How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want?
    – How blue-chip escape artists travel the world without quitting their jobs?
    – How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist?
    – How to trade a long-haul career for short work bursts and freuent “mini-retirements”?
    – What the crucial difference is between absolute and relative income?
    – How to train your boss to value performance over presence, or kill your job (or company) if it’s beyond repair?
    – What automated cash-flow “muses” are and how to create one in 2 to 4 weeks?
    – How to cultivate selective ignorance-and create time-with a low-information diet?
    – What the management secrets of Remote Control CEOs are?
    – How to get free housing worldwide and airfare at 50-80% off?
    – How to fill the void and create a meaningful life after removing work and the office

    The 4-Hour Work week

     1,120.00
  • The 80/20 Principle: The Secret to Achieving More with Less

    With a simple observation that in his garden, 80 percent of the peas were borne by 20 percent of the pods, Vilfredo Pareto created a revolutionary principle. Known as the Pareto’s principle or the rule of 80-20, the core of this principle lies in the fact, that 80 percent of the results which one receives in a field of activity is a result of 20 percent of the efforts.

    In case of business, merely 20 percent of the customers help in generating 80 percent of the revenue. This principle is developed and presented in a systematic way by Richard Koch. He not only explains the intricacies of the principle but also goes a step ahead by explaining the reasons that make this principle work.

    It is a secret used by highly successful people, which is made known to the common man through this book. RHUS published the reprint edition of The 80/20 Principle: The Secret to Achieving More with Less; Reprint edition in 1999. This book is available in paperback.

    Key Features:

     

    • This book has been translated into over 34 languages and has received acclaim worldwide.
    • GQ listed this book in its list of top 25 business books.
  • The Attributes: 25 Hidden Drivers of Optimal Performance

    ‘So much of what I know about trust I learned from Rich Diviney’– Simon Sinek
    ‘Incredible… explains why some people thrive – even when things get hard’ – Charles Duhigg
    ‘If you care about getting better, you need to buy this book’ Daniel Coyle

    Learn the secret to being your best

    During his twenty years as a Navy officer and SEAL, Rich Diviney was intimately involved in specialized SEAL selection, whittling hundreds of extraordinary candidates down to a handful of elite performers. But Diviney was often surprised by who succeeded. Those with the right skills sometimes failed, while others he had initially dismissed became top performers. Why weren’t the most skillful candidates the ones who would succeed best in some of the world’s toughest military assignments?

    Through years of observation, Diviney cracked the code: beneath obvious skills are a successful recruit’s core attributes, the innate traits for a person’s performance as an individual and in a team. This book defines these key attributes – including cunning, adaptability, even narcissism – so you can identify and understand your own and those of people around you, helping you perform optimally in all areas of your life.

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