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Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising
Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don’t just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere. “How many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read Badvertising, the world would be a more intelligent and prosperous place.” —Jonah Berger, New York Times bestselling author of Contagious and The Catalyst “Incisive and daring, Badvertising is the only book you need to truly understand both the inner workings of America’s ad agencies, and the minds of those who never cease to astound us with both their creative genius and profound stupidity
₨ 800.00 -
Benjamin Graham on Value Investing: Lessons from the Dean of Wall Street
“No intelligent investor should fail to read and understand the works of Benjamin Graham. This fine book provides a bird’s-eye view of his investment perspectives; it is also a compelling biography of his remarkable life.”—John Bogle, chairman and founder, Vanguard Group
An accesssible guide to the philosphy and ideas of “the father of value investing”, Benjamin Grahm.
The late Benjamin Graham built a fortune following his own Invest in low-priced, solidly run companies with good dividends. Diversify with a wide variety of stocks and bonds. Defend your shareholders’ rights. Be patient and think for yourself. In an era when manipulators controlled the market, Graham taught himself and others the value of reliable information about a company’s past and present performance.
Times and the market have changed but his advice still holds true for today’s investors. In Benjamin Graham on Value Investing , Janet Lowe provides an incisive introduction to Graham’s investment ideas, as well as captivating portrait of the man himself. All types of investors will learn the insights of a financial genius, almost as though Graham himself were alive and preaching his gospel.
₨ 1,120.00 -
Blockchain Revolution: How the Technology Behind Bitcoin and Other Cryptocurrencies is Changing the World
In Blockchain Revolution, Don and Alex Tapscott reveal how this game-changing technology will shape the future of the world economy, dramatically improving everything from healthcare records to online voting, and from insurance claims to royalty payments. Brilliantly researched and highly accessible, this is the essential text on the next major paradigm shift. Read it, or be left behind.
Blockchain is the ingeniously simple technology behind Bitcoin. But it is much more than that. It is a public ledger to which everyone has access, but which no single person controls. It enables companies and individuals to collaborate with an unprecedented degree of trust and transparency. It is cryptographically secure, but fundamentally open. And soon it will be everywhere.
₨ 960.00 -
Crushing It!: How Great Entrepreneurs Build their Business and Influence and How You Can, Too
In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier and not just financially than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It teaches readers to do.
In this lively, practical and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like twitter, facebook, youtube, instagram, pinterest and snapchat, podcast platforms like spotify, sound cloud, iHeartRadio and iTunes and other emerging platforms such as musically for those with more experience.
Crushing It illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.
₨ 800.00 -
DotCom Secrets: The Underground Playbook for Growing Your Company Online
If you are currently struggling with getting traffic to your website, or converting that traffic when it shows up, you may think you’ve got a traffic or conversion problem. In Russell Brunson’s experience, after working with thousands of businesses, he has found that’s rarely the case.
Low traffic and weak conversion numbers are just symptoms of a much greater problem, a problem that’s a little harder to see (that’s the bad news), but a lot easier to fix (that’s the good news). DotComSecrets will give you the marketing funnels and the sales scripts you need to be able to turn on a flood of new leads into your business.
₨ 1,120.00 -
Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist
Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment system is broken. But can it be fixed?
In Doughnut Economics, Oxford academic Kate Raworth identifies the seven critical ways in which mainstream economics has led us astray – from selling us the myth of ‘rational economic man’ to obsessing over growth at all costs – and offers instead an alternative roadmap for bringing humanity into a sweet spot that meets the needs of all within the means of the planet. Ambitious, radical and thoughtful, she offers a new, cutting-edge economic model fit for the challenges of the 21st century.
₨ 960.00 -
Eye On The Bottom Line: On the Go
Dr Anil Lamba’s bestselling book Eye on the Bottom Line now in a compact travel edition.
This book, a result of an encouraging response from readers, is meant for the on-the-go reader. A handy companion to understand financial management, it covers all the topics from the main book, albeit in an abridged form.
₨ 960.00Eye On The Bottom Line: On the Go
₨ 960.00 -
Fake
Robert Kiyosaki ― author of the #1 Personal Finance book of all time ― has built a legacy around simplifying complex and often-confusing subjects like money and investing. He continues to challenge conventional wisdom and asks the questions that will help readers sift through today’s information overload to uncover ways to assess what’s real… and what isn’t. And use truth and facts as a foundation for taking control of their financial lives.
₨ 800.00Fake
₨ 800.00 -
How I Invest My Money: Finance Experts Reveal How They Save, Spend, and Invest
The world of investing normally sees experts telling us the “right” way to manage our money. How often do these experts pull back the curtain and tell us how they invest their own money? Never. How I Invest My Money changes that. In this unprecedented collection, 25 financial experts share how they navigate markets with their own capital. In this honest rendering of how they invest, save, spend, give, and borrow, this group of portfolio managers, financial advisors, venture capitalists and other experts detail the “how” and the “why” of their investments.
₨ 800.00 -
Just Keep Buying: Proven Ways to Save Money and Build Your Wealth
Everyone faces big questions when it comes to money: questions about saving, investing, and whether you’re getting it right with your finances. Unfortunately, many of the answers provided by the financial industry have been based on belief and conjecture rather than data and evidence—until now.
₨ 640.00 -
Maximum Achievement: Strategies and Skills That Will Unlock Your Hidden Powers to Succeed
Brian Tracy is one of the world’s leading authorities on success and personal achievement, addressing more than 100,000 men and women each year in public and private seminars. In Maximum Achievement, he gives you a powerful, proven system — based on twenty-five years of research and practice — that you can apply immediately to get better results in every area of your life.
You learn ideas, concepts, and methods used by high-achieving people in every field everywhere. You learn how to unlock your individual potential for personal greatness. You will immediately become more positive, persuasive, and powerfully focused in everything you do. Many of the more than one million graduates of the seminar program upon which this book is based have dramatically increased their income and improved their lives in every respect.
₨ 640.00 -
Million Dollar Habits: Proven Power Practices to Double and Triple Your Income
In Million Dollar Habits, Tracy teaches readers how to develop the habits of successful men and women so they too can think more effectively, make better decisions, and ultimately double or triple their income. Readers will learn how to organize their finances, increase health and vitality, sustain loving relationships, build financial independence, and take a leadership role to turn visions into reality.
₨ 480.00 -
Misbehaving: The Making of Behavioral Economics
Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.
₨ 960.00 -
Rich Dad’s Increase Your Finanacial IQ’S
Many of our global economic problems started in 1971…when President Richard Nixon took the U.S. off the gold standard. Throughout history, when a government went off the gold standard, an age of turbulence began.
In 1997, Robert’s book Rich Dad Poor Dad stunned readers stating, “Your house is not an asset.” As howls of protest went up around the world, the book went on to become an international bestseller and the #1 personal finance book of all time.
₨ 720.00 -
Rich dad’s guide to becoming rich without cutting up your credit cards
There are “financial experts” who advise people to take out their credits cards and cut them up. And that may be a good plan for someone who is financially irresponsible, it’s not great advice for someone who wants to build wealth and become financially free. Cutting up your credit cards won’t make you rich; learning to leverage and manage debt will.
₨ 1,080.00 -
Right Between the Ears: How to Use Brain Science to Build Epic Brands
Your brand is what peoples’ brains make of it. Right Between the Ears lays out an entirely new approach, based on years of development and real-world testing, that Dayal calls Cognitive Branding, for designing and building epic brands.
₨ 960.00 -
Same as Ever: A Guide to What Never Changes
From Morgan Housel, bestselling author of The Psychology of Money , stories about what people have always done, and will always do
Everyone wants to see the future. Few are good at it. From business to economics, politics to social trends, we’re just not very good at predicting what happens next.
According to Morgan Housel, this is because we focus too much on what we think will change and not enough on what we know will stay the same.
If you traveled in time to 500 years ago or 500 years from now, you would be astounded at how much technology and medicine has changed. The geopolitical order would make no sense to you. The language and dialect may be completely foreign. But you’d notice people falling for greed and fear just like they do in our current world.
You’d see people persuaded by risk, jealousy, and tribal affiliations in ways that are familiar to you.
You’d see overconfidence and short-sightedness that reminds you of people’s behavior today.
You’d find people seeking the secret to a happy life and trying to find certainty when none exists in ways that are so relatable.
When transported to an unfamiliar world, you’d spend a few minutes watching people behave and say, “Ah. I’ve seen this before. Same as ever.”
History is filled with surprises no one could have seen coming. But if we learn to see what doesn’t change, we can be more confident in our choices, no matter what the future brings.
₨ 720.00 -
Second Chance
Did you miss the gold and silver spikes to $1900 and $50 in 2011? Did you get in near the top and ride all the way down into the 2015 lows? Or perhaps you didn’t buy at all, and by late 2016, while the most explosive precious metals and mining stock run-up in decades was taking place, you watched. You may think you’ve missed the boat. But you would be wrong. David Morgan’s research shows decisively that as much as “90% of the profit potential becomes available during the last 10% of the entire bull run” – if you avoid what he calls “the amateur’s mindset.” Second Chance: How to Make and Keep Big Money from the Coming Gold and Silver Shock-Wave empowers you to step onto the investment battlefield and leave it a winner. Many fortunes will be made during the coming years. On paper. But, when all is said and done, as the great speculator Jesse Livermore declared, “On paper it will remain.” Let us help you keep most of your earnings and claim your place at the Winners’ Table.
₨ 840.00Second Chance
₨ 840.00 -
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Smooth Ride to Venture Capital : How to Get VC Funding for Your Business
Have you got a great business idea but not enough money to translate into a reality? Have you got a small ongoing venture that can grow truly big if only you had the money? Is your venture at too early a stage such that banks won’t fund you? In all such cases, you can grow your venture, create immense wealth and realise all your entrepreneurial dreams by using venture capital to fund your business.
This is first comprehensive handbook of venture capital funding for Indian entrepreneurs. It deals with the whole gamut of issues related to the complex, multi-dimensional subject of venture capital in a simple and engaging manner. Using first person narrative, it explains lucidly all the concepts and intricacies of the venture capital raising process and guides the entrepreneur step-by-step, revealing the secrets of success at every stage of the process:
How is venture capital different from other sources of financing?
How does the VC make money by investing in my business?
How should I create my business plan to present to the VC?
How will the VC value my business?
How should I negotiate with the VC?
How can I protect my interests once a VC funds my business?
What legal agreements will I have to sign with the VC?
How and when will the VC exit from my business? Would I have to pay him to do so?This authoritative handbook is a must for ambitious entrepreneurs, business managers, management consultants, business advisers and finance professionals alike. Read more about the book and free download of content from the book.
₨ 792.00 -
SuperFreakonomics
The New York Times best-selling Freakonomics was a worldwide sensation, selling over four million copies in thirty-five languages and changing the way we look at the world. Now, Steven D. Levitt and Stephen J. Dubner return with SuperFreakonomics, and fans and newcomers alike will find that the freakquel is even bolder, funnier, and more surprising than the first.
₨ 800.00SuperFreakonomics
₨ 800.00
