‘An essential Read’ —Tech Crunch In June 2020, the Government of India decided to ban TikTok along with 58 other Chinese apps. At the time, TikTok had over 200 million users in India, some of whom had found massive following and celebrity on the app, and all of whom were dismayed at the news. While TikTok had to give up its largest overseas market, it continued to be one of the fastest growing tech companies in the world. So, what is it that sets TikTok apart? How has it succeeded in markets where others have failed? How does its legendary algorithm work?