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Case studies in marketing: The Indian context
Case studies in marketing focusing on the Indian context reveal a dynamic landscape shaped by diverse demographics, rapid digital adoption, and unique cultural nuances. One such study explores how multinational corporations localize their strategies to resonate with India’s culturally rich and diverse population. For instance, companies like Coca-Cola and Pepsi have tailored their marketing campaigns to align with regional festivals and cultural sentiments, thereby enhancing brand affinity and market penetration.
Another compelling case study delves into the role of digital marketing in India’s burgeoning e-commerce sector. Companies like Flipkart and Amazon have pioneered innovative digital strategies, leveraging social media platforms and mobile technology to reach a vast consumer base. This adaptation highlights the transformative impact of digitalization on consumer behavior and brand engagement in the Indian market.
Furthermore, case studies also spotlight the challenges and opportunities presented by India’s growing middle class. As disposable incomes rise, there is a shift in consumer preferences towards premium products and personalized experiences. Brands like Titan and Tanishq have successfully capitalized on this trend by offering aspirational products backed by effective marketing strategies. These studies underscore the importance of understanding local dynamics and consumer behavior in crafting successful marketing campaigns tailored to the Indian market.
₨ 144.00₨ 240.00Case studies in marketing: The Indian context
₨ 144.00₨ 240.00 -
The Communist Manifesto
The Communist Manifesto, originally titled Manifesto of the Communist Party (German: Manifest der Kommunistischen Partei) is a short 1848 book written by the German Marxist political theorists Karl Marx and Friedrich Engels. It has since been recognized as one of the world’s most influential political manuscripts. Commissioned by the Communist League, it laid out the League’s purposes and program. It presents an analytical approach to the class struggle (historical and present) and the problems of capitalism, rather than a prediction of communism’s potential future forms.
₨ 160.00The Communist Manifesto
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Norman Vincent Peale: 365 ways to change your world
Everyday is a new beginning. All your yesterdays ended last night. This day is absolutely new. You’ve never lived it before. What an opportunity! Begin each day on the right foot! All of us need some kind of a daily lift to keep us going with full energy and enthusiasm. And perhaps nothing is mroe effective that a motivating and inspiring thought. For many years, Dr. Peale made it a practice to insert in his mind every day some inspiring thought and visualize it as seeping into his consciousness. His personal experience has been that such thoughts gradually permeate and affect attitudes. Sometimes he call them ‘spirit lifters’ for they do just that. And spirit lifting is needed by all of us.
Brief in format but colossal in impact, each of the ‘spirit lifters’ – stories, anecdotes and wise-sayings – pack as inspirational wallop that will leave a lasting impact. They will dispel your doubts and fears, brighten each day of your life. This book presents 365 upbeat and positive thoughts. If you begin to feel ‘down’, take up the book and read one thought that day. And if one isn’t enough, read a few more of them
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Norman Vincent Peale: Power of the Plus Factor
Dr. Peale shows readers how to use the something extra that is within each of them in order to accomplish the impossible and achieve their true desires.
What if I were to tell you that there is a power within you that can revolutioni- ze your life. A power that is invisible, intangible, but completely real…
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The Mastery Of Destiny
James Allen
The Mastery of Destiny” embodies James Allen’s teachings that our thoughts can be used to increase our capabilities and to create our lives as we desire them to be. Allen tackles a number of pivotal topics in this short tome, including the Law of Cause and Effect (the Law of Attraction), breaking bad habits, and the joy of accomplishment. To Allen, “characteristics are fixed habits of mind, the results of deeds. An act repeated a large number of times becomes unconscious, or automatic- that is, it then seems to repeat itself without any effort on the part of the doer, so that it seems to him almost impossible not to do it, and then it has become a mental characteristic
₨ 200.00The Mastery Of Destiny
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Norman Vincent Peale: Discovering the Power of Positive Thinking
Discovering the Power of Positive Thinking by Dr. Norman Vincent Peale explores how cultivating a positive mindset can significantly improve one’s life. Peale argues that a positive attitude can transform challenges into opportunities for growth and success. He emphasizes that maintaining optimism and faith in oneself can lead to both personal and professional achievements. The book is rooted in the belief that our thoughts shape our experiences, and by choosing to focus on positive outcomes, we can influence our reality in meaningful ways.
Peale provides practical techniques for fostering a positive mindset, including daily affirmations, visualization practices, and the use of gratitude to counteract negative thinking. He also addresses common sources of negativity such as fear and doubt, offering strategies to overcome these barriers. By sharing real-life examples of individuals who have achieved success through positive thinking, Peale illustrates how these methods can be effectively applied in everyday life.
The book also highlights the role of faith and spirituality in supporting a positive mental attitude. Peale suggests that prayer and spiritual practices can strengthen one’s resolve and reinforce a hopeful outlook. Overall, Discovering the Power of Positive Thinking serves as both a motivational guide and a practical toolkit for readers seeking to harness the transformative power of a positive attitude to improve their lives.
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Norman Vincent Peale: Positive Imaging
The concept is a form of mental activity called imaging. It consists of vividly picturing in your mind a desired goal or objective and holding that image until it sinks into your unconscious mind, where it releases great untapped energies.
The Imaging concept, created by the master of positive thinking, can change your life. With it you can learn how to : solve your money problems, outwit worry, banish loneliness, improve your health, strengthen your mariage, and relate to others more successfully.
Through Positive Imaging you will learn how to
— Solve your money problems
— Outwit worry
— Banish loneliness
— Improve your health
— Strengthen your marriage
— Relate to others more successfullyDiscover the power available to you through Positive Imaging.
You can take control of your problems.
You can command your life.
This book is designed to help you do it — and do it well.
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Instant Word Power
Scientific surveys have shown that academic, social, and professional advancement are directly linked to the scope and effectiveness of your vocabulary.
₨ 240.00Instant Word Power
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The Richest Man in Babylon
The Richest Man in Babylon, based on “Babylonian parables”, has been hailed as the greatest of all inspirational works on the subject of thrift, financial planning, and personal wealth. In simple language, these fascinating and informative stories set you on a sure path to prosperity and its accompanying joys. A celebrated bestseller, it offers an understanding and a solution to your personal financial problem. Revealed inside are the secrets to acquiring money, keeping money, and making money earn more money.
This original edition has the original language, content, and message from George S. Clason as intended in 1926. It’s all here, uncensored.
₨ 280.00The Richest Man in Babylon
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Word Power Made Easy
Do you always use the right word? – Can you pronounce it-and spell it-correctly? – Do you know how to avoid improper expressions? – Do you speak grammatically, without embarrassing mistakes? – If your answer to any of these questions is no, you need this book!
Written in a lively, accessible style, Word Power Made Easy includes useful sections explaining which grammar rules are valid and which are outdated or misguided and can be safely ignored.
Loaded with helpful reviews, progress checks, and quizzes to reinforce the material, this classic resource has helped millions learn to speak and write with confidence.Word Power Made Easy has been popular since it was first published in 1949. It has run into several editions since then and is still relied upon as a credible book by even those who know the English language fairly well. Generations of students have benefited and improved their language by using this book. This is a core book about English language and correct word usage. Anybody who wants to improve their vocabulary will find it very useful.
₨ 280.00Word Power Made Easy
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The Quick and Easy Way to Effective Speaking
Good public speakers are made, not born – or so thinks Dale Carnegie, the pioneer of personal business skills. Yet business, social and personal satisfaction depend heavily upon a person’s ability to communicate clearly. Public speaking is an important skill which anyone can acquire and develop. It is also the very best method of overcoming self-consciousness and building confidence, courage and enthusiasm. This classic, well established title has been called ‘the most brilliant book of its kind’. It takes you step by step through:
-Acquiring basic public speaking skills
-Building confidence
-Speaking effectively the quick and easy way
-Earning the right to talk
-Vitalizing your talk
-Sharing the talk with the audience as well as organization and presentation skills₨ 320.00 -
Who Will Cry When You Die?: Life Lessons From The Monk Who Sold His Ferrari
“When you were born, you cried while the world rejoiced. Live your life in such a way that when you die, the world cries while you rejoice.”― Ancient Sanskrit saying
Do you feel that life is slipping by so fast that you might never get the chance to live with the meaning, happiness and joy you know you deserve? If so, then this very special book by leadership guru Robin S. Sharma, the author whose The Monk Who Sold His Ferrari series has transformed the lives of thousands, will be the guiding light that leads you to a brilliant new way of living. In this easy-to-read yet wisdom-rich manual, Robin S. Sharma offers 101 simple solutions to lifes most complex problems, ranging from a little-known method for beating stress and worry to a powerful way to enjoy the journey while you create a legacy that lasts.
Does the gem of wisdom quoted above strike a chord deep within you? Do you feel that life is slipping by so fast that you just might never get the chance to live with the meaning, happiness and joy you know you deserve? If so, then this very special book by leadership guru Robin S. Sharma, the author whose Monk Who Sold His Ferrari series has transformed the lives of thousands, will be the guiding light that leads you to a brilliant new way of living. In this easy-to-read yet wisdom-rich manual, Robin S. Sharma offers 101 simple solutions to life’s most complex problems, ranging from a little-known method for beating stress and worry to a powerful way to enjoy the journey while you create a legacy that lasts. Other lessons include “Honor Your Past,” “Start Your Day Well,” “See Troubles as Blessings” and “Discover Your Calling.” If you are finally ready to move beyond a life spent chasing success to one of deep significance, this is the ideal book for you.
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Kiss that Frog
Just like the lonely princess in the fairy tale who was reluctant to lock lips with a warty frog and transform him into a handsome prince, something stops many of us short of attaining our dreams. Our negative thoughts, emotions, and attitudes can threaten to keep us from achieving all that we’re capable of. Here bestselling author and speaker Brian Tracy and his daughter, therapist Christina Tracy Stein, provide a set of practical, proven strategies anyone can use to turn those negative frogs into positive princes.
₨ 320.00Kiss that Frog
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The Art of Logical Thinking: Or the Laws of Reasoning.
The Art of Logical Thinking is a compelling case for the need for rational thought and reasoning, and sets forth guidelines and examples to help readers incorporate these principles into their lives.
This book has been deemed as a classic and has stood the test of time. The book has been considered by academicians and scholars of great significance and value to literature. This forms a part of the knowledge base for future generations.
Stewart says: “The word reason itself is far from being precise in its meaning. In common and popular discourse it denotes that power by which we distinguish truth from falsehood, and right from wrong, and by which we are enabled to combine means for the attainment of particular ends.” By the employment of the reasoning faculties of the mind we compare objects presented to the mind as percepts or concepts, taking up the “raw materials” of thought and weaving them into more complex and elaborate mental fabrics which we call abstract and general ideas of truth.₨ 320.00 -
Elon Musk: Success Secrets (Small Book)
Visionaries Who Changed the World Series brings significant moments from the professional and personal lives of entrepreneurs who have had a deep impact on the business world. Their determination to meet their goals and the challenges they overcame to succeed, make their stories unique and inspirational.
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The Masterkey To Riches
Napoleon Hill
A Beautifully Embossed Hardcover Collector’s Edition Containing the Original Text The Master-Key to Riches, a powerful formula for self-improvement, shows you how to harness the powers of your will and mind so that you can achieve mental happiness, business success, spiritual vitality and financial superiority.
₨ 320.00The Masterkey To Riches
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The Richest Man In Babylon
George S Clason
The Richest Man in Babylon is a 1926 book by George S. Clason that dispenses financial advice through a collection of parables set 4,000 years ago in ancient Babylon. The book remains in print almost a century after the parables were originally published, and is regarded as a classic of personal financial advice.
₨ 320.00The Richest Man In Babylon
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How to Stop Worrying and Start Living
The book ‘How to stop worrying & start living’ suggest many ways to conquer worry and lead a wonderful life.
The book mentions fundamental facts to know about worry and magic formula for solving worry-some situations.
Psychologists & Doctors’ view:
-Worry can make even the most stolid person ill.
-Worry may cause nervous breakdown.
-Worry can even cause tooth decay
-Worry is one of the factors for High Blood Pressure.
-Worry makes you tense and nervous and affect the nerves of your stomach.
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The Power of Positive Thinking
An international bestseller with over five million copies in print, The Power of Positive Thinking has helped men and women around the world to achieve fulfillment in their lives through Dr. Norman Vincent Peale’s powerful message of faith and inspiration.
In this phenomenal bestseller, “written with the sole objective of helping the reader achieve a happy, satisfying, and worthwhile life,” Dr. Peale demonstrates the power of faith in action. With the practical techniques outlined in this book, you can energize your life—and give yourself the initiative needed to carry out your ambitions and hopes.
₨ 350.00The Power of Positive Thinking
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The Power of Your Subconcious Mind
The Classic of Empowered Living, Now in a Special Concise Edition!
Do you sense the existence of a greater power inside you? You are right. You will discover your true potential in this unique abridgement of the masterwork of higher living: Joseph Murphy’s The Power of Your Subconscious Mind.
₨ 350.00The Power of Your Subconcious Mind
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The Story of My Life
When she was 19 months old, Helen Keller (1880–1968) suffered a severe illness that left her blind and deaf. Not long after, she also became mute. Her tenacious struggle to overcome these handicaps — with the help of her inspired teacher, Anne Sullivan — is one of the great stories of human courage and dedication. In this classic autobiography, first published in 1903, Miss Keller recounts the first 22 years of her life, including the magical moment at the water pump when, recognizing the connection between the word “water” and the cold liquid flowing over her hand, she realized that objects had names. Subsequent experiences were equally noteworthy: her joy at eventually learning to speak, her friendships with Oliver Wendell Holmes, Edward Everett Hale and other notables, her education at Radcliffe (from which she graduated cum laude), and-underlying all-her extraordinary relationship with Miss Sullivan, who showed a remarkable genius for communicating with her eager and quick-to-learn pupil. These and many other aspects of Helen Keller’s life are presented here in clear, straightforward prose full of wonderful descriptions and imagery that would do credit to a sighted writer. Completely devoid of self-pity, yet full of love and compassion for others, this deeply moving memoir offers an unforgettable portrait of one of the outstanding women of the twentieth century.
₨ 350.00The Story of My Life
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