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Hooked: How to Build Habit-Forming Products
Revised and Updated, Featuring a New Case Study
How do successful companies create products people can’t put down?
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
₨ 1,120.00Hooked: How to Build Habit-Forming Products
₨ 1,120.00 -
How Confidence Works: The New Science of Self-belief, Why Some People Learn it and Others Don’t
‘Brilliant … it will change how you think about confidence.’ Johann Hari ‘Important for everyone but crucial for women.’ Mary Robinson ‘Interesting and important.’ Steven Pinker __________ Why do boys instinctively bullshit more than girls? How do economic recessions shape a generation’s confidence? Can we have too much confidence and, if so, what are the consequences? Imagine we could discover something that could make us richer, healthier, longer-living, smarter, kinder, happier, more motivated and more innovative. Ridiculous, you might say… What is this elixir?
₨ 1,280.00 -
How Not to Be Wrong: The Power of Mathematical Thinking
“Witty, compelling, and just plain fun to read . . .” —Evelyn Lamb, Scientific American
The Freakonomics of math—a math-world superstar unveils the hidden beauty and logic of the world and puts its power in our hands
The math we learn in school can seem like a dull set of rules, laid down by the ancients and not to be questioned. In How Not to Be Wrong, Jordan Ellenberg shows us how terribly limiting this view is: Math isn’t confined to abstract incidents that never occur in real life, but rather touches everything we do—the whole world is shot through with it.
₨ 960.00 -
How to Change: The Science of Getting from Where You Are to Where You Want to Be
‘Katy Milkman shows in this book that we can all be a super human’ Angela Duckworth, bestselling author of Grit
How to Change is a powerful, groundbreaking blueprint to help you – and anyone you manage, teach or coach – to achieve personal and professional goals, from the master of human nature and behaviour change and Choiceology podcast host Professor Katy Milkman.
₨ 1,120.00 -
How to Develop Self-Confidence and Influence People by Pubilc Speaking
Dale Carnegie shows you how to:
Develop poise Gain self-confidence Improve your memory Make your meaning clear Begin and end a talk Interest and charm your audience Improve your diction Win and argument without making enemies.
How to Develop Self-Confidence and Influence People by Public Speaking also offers hundreds of practical and valuable tips on influencing the important people in your life: your friends, your customers, your business associates, your employers.
The information in this book has been tested and used successfully by more than one million students in the world-famous Dale Carnegie Course in Effective Speaking and Human Relations.
₨ 320.00 -
How to enjoy your life and your job
Uncover your hidden assets—you can fill each day with excitement and a sense of satisfaction!
Even if you love your work, you probably have days when almost nothing goes right. Bestselling author Dale Carnegie shows you how to make every day more exciting and rewarding—how you can get more done, and have more fun doing it. Dale Carnegie’s time-tested advice will help you
-Make other people feel important—and do it sincerely
-Avoid unnecessary tension—save your energy for important duties
-Get people to say yes—immediately
-Turn routine tasks into stimulating opportunities
-Spot a sure-fire way of making enemies—and avoid it
-Smile in the face of criticism—you’ve done your very best!How to Enjoy Your Life and Your Job will help you create a new approach to life and people and discover talents you never knew you had. Dale Carnegie can help you get the most out of yourself—all the time. Start developing your innate strengths and abilities—start enriching your life today!
₨ 350.00How to enjoy your life and your job
₨ 350.00 -
How to Meditate: A Practical Guide to Making Friends with Your Mind
“When something is bothering you―a person is bugging you, a situation is irritating you, or physical pain is troubling you―you must work with your mind, and that is done through meditation. Working with our mind is the only means through which we’ll actually begin to feel happy and contented with the world that we live in.” ―Pema Chödrön
When it comes to meditation, Pema Chödrön is widely regarded as one of the world’s foremost teachers. Yet she’s never offered an introductory course on audio–until now.
On How to Meditate with Pema Chödrön, the American-born Tibetan Buddhist nun and bestselling author presents her first complete spoken-word course for those new to meditation.
₨ 440.00 -
Humankind-A Hopeful History
AN INSTANT NEW YORK TIMES BESTSELLER The “lively” (The New Yorker), “convincing” (Forbes), and “riveting pick-me-up we all need right now” (People) that proves humanity thrives in a crisis and that our innate kindness and cooperation have been the greatest factors in our long-term success as a species. If there is one belief that has united the left and the right, psychologists and philosophers, ancient thinkers and modern ones, it is the tacit assumption that humans are bad. It’s a notion that drives newspaper headlines and guides the laws that shape our lives. From Machiavelli to Hobbes, Freud to Pinker, the roots of this belief have sunk deep into Western thought. Human beings, we’re taught, are by nature selfish and governed primarily by self-interest.
₨ 800.00Humankind-A Hopeful History
₨ 800.00 -
Hyperfocus: How to Be More Productive in a World of Distraction
A practical guide to managing your attention–the most powerful resource you have to get stuff done, become more creative, and live a meaningful life Our attention has never been as overwhelmed as it is today. Many of us recognize that our brains struggle to multitask. Despite this, we feel compelled to do so anyway while we fill each moment of our lives to the brim with mindless distraction. Hyperfocus provides profound insights into how you can best take charge of your attention to achieve a greater sense of purpose and productivity throughout the day.
₨ 880.00 -
I Want To Die But I want to eat tteokbokki
PSYCHIATRIST: So how can I help you?
ME: I don’t know, I’m – what’s the word – depressed? Do I have to go into detail?
Baek Sehee is a successful young social media director at a publishing house when she begins seeing a psychiatrist about her – what to call it? – depression? She feels persistently low, anxious, endlessly self-doubting, but also highly judgmental of others. She hides her feelings well at work and with friends, performing the calmness her lifestyle demands. The effort is exhausting, overwhelming, and keeps her from forming deep relationships. This can’t be normal. But if she’s so hopeless, why can she always summon a desire for her favorite street food: the hot, spicy rice cake, tteokbokki? Is this just what life is like?
Recording her dialogues with her psychiatrist over a twelve-week period, and expanding on each session with her own reflective micro-essays, Baek begins to disentangle the feedback loops, knee-jerk reactions, and harmful behaviors that keep her locked in a cycle of self-abuse. Part memoir, part self-help book, I Want to Die but I Want to Eat Tteokbokki is a book to keep close and to reach for in times of darkness. It will appeal to anyone who has ever felt alone or unjustified in their everyday despair.
₨ 1,120.00I Want To Die But I want to eat tteokbokki
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I’ve Never Been (Un) Happier
I don’t write about my experiences with depression to defend the legitimacy of my pain. My pain is real; it does not come to me because of my lifestyle, and it is not taken away by my lifestyle.
Unwittingly known as Alia Bhatt’s older sister, screenwriter and fame-child Shaheen Bhatt has been a powerhouse of quiet restraint-until recently. In a sweeping act of courage, she now invites you into her head.
₨ 400.00I’ve Never Been (Un) Happier
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Indistractable: How to Control Your Attention and Choose Your Life
You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you’re about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and professional goals are put on hold. What would be possible if you followed through on your best intentions? What could you accomplish if you could stay focused? What if you had the power to become “indistractable?” International bestselling author, former Stanford lecturer, and behavioral design expert, Nir Eyal, wrote Silicon Valley’s handbook for making technology habit-forming. Five years after publishing Hooked, Eyal reveals distraction’s Achilles’ heel in his groundbreaking new book.
₨ 800.00 -
Influence: The Psychology of Persuasion
Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
₨ 1,120.00Influence: The Psychology of Persuasion
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Kama: The Riddle of Desire
A riveting account of love and desire
India is the only civilization to elevate kama -desire and pleasure-to a goal of life. Kama is both cosmic and human energy, which animates life and holds it in place. Gurcharan Das weaves a compelling narrative soaked in philosophical, historical and literary ideas in the third volume of his trilogy on life’s India Unbound was the first, on artha , ‘material well-being’; and The Difficulty of Being Good was the second, on dharma, ‘moral well-being’.
Here, in his magnificent prose, he examines how to cherish desire in order to live a rich, flourishing life, arguing that if dharma is a duty to another, kama is a duty to oneself. It sheds new light on love, marriage, family, adultery and jealousy as it wrestles with questions such as How to nurture desire without harming others or oneself? Are the erotic and the ascetic two aspects of our same human nature? What is the relationship between romantic love and bhakti, the love of god?
₨ 960.00Kama: The Riddle of Desire
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Knife: Meditations After An Attempted Murder
From internationally renowned writer and Booker Prize winner Salman Rushdie, a searing, deeply personal account of enduring—and surviving—an attempt on his life thirty years after the fatwa that was ordered against him
On the morning of August 12, 2022, Salman Rushdie was standing onstage at the Chautauqua Institution, preparing to give a lecture on the importance of keeping writers safe from harm, when a man in black—black clothes, black mask—rushed down the aisle toward him, wielding a knife. His first thought: So it’s you. Here you are.
What followed was a horrific act of violence that shook the literary world and beyond. Now, for the first time, and in unforgettable detail, Rushdie relives the traumatic events of that day and its aftermath, as well as his journey toward physical recovery and the healing that was made possible by the love and support of his wife, Eliza, his family, his army of doctors and physical therapists, and his community of readers worldwide.
Knife is Rushdie at the peak of his powers, writing with urgency, with gravity, with unflinching honesty. It is also a deeply moving reminder of literature’s capacity to make sense of the unthinkable, an intimate and life-affirming meditation on life, loss, love, art—and finding the strength to stand up again.
₨ 1,120.00Knife: Meditations After An Attempted Murder
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Letter from a Stoic (Penguin Black Classics)
‘It is philosophy that has the duty of protecting us … without it no one can lead a life free of fear or worry’
For several years of his turbulent life, in which he was dogged by ill health, exile and danger, Seneca was the guiding hand of the Roman Empire.
₨ 640.00 -
Letting Go: The Pathway of Surrender
The inner mechanism of surrender was found to be of great practical benefit and is described in this book. Dr Hawkins’s previous books focused on advanced states of awareness and Enlightenment. Over the years, thousands of students had asked for a practical technique by which to remove the inner blocks to happiness, love, joy, success, health and, ultimately, Enlightenment.
₨ 1,810.00Letting Go: The Pathway of Surrender
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Little Book of Ikigai
‘FORGET HYGGE. IT’S ALL ABOUT IKIGAI (THAT’S JAPANESE FOR A HAPPY LIFE)’ The Times
Find out how to live a long and happy life thanks to the ikigai miracle, a Japanese philosophy that helps you find fulfilment, joy and mindfulness in everything you do.₨ 640.00Little Book of Ikigai
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Mastery
Mastery synthesizes the years of research Robert Greene conducted while writing the international bestsellers The 48 Laws of Power, The 33 Strategies of War, and The Art of Seduction and demonstrates that the ultimate form of power is mastery itself.
By analyzing the lives of such past masters as Charles Darwin, Benjamin Franklin, Albert Einstein, and Leonard da Vinci, as well as by interviewing nine contemporary masters, including tech guru Paul Graham and animal rights advocate Temple Grandin, Greene debunks our culture’s many myths about genius and distills the wisdom of the ages to reveal the secret to greatness. With this seminal text as a guide, readers will learn how to unlock the passion within and become masters.
₨ 1,600.00Mastery
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Maximum Achievement: Strategies and Skills That Will Unlock Your Hidden Powers to Succeed
Brian Tracy is one of the world’s leading authorities on success and personal achievement, addressing more than 100,000 men and women each year in public and private seminars. In Maximum Achievement, he gives you a powerful, proven system — based on twenty-five years of research and practice — that you can apply immediately to get better results in every area of your life.
You learn ideas, concepts, and methods used by high-achieving people in every field everywhere. You learn how to unlock your individual potential for personal greatness. You will immediately become more positive, persuasive, and powerfully focused in everything you do. Many of the more than one million graduates of the seminar program upon which this book is based have dramatically increased their income and improved their lives in every respect.
₨ 640.00 -
Maybe You Should Talk to Someone: A Therapist, HER Therapist, and Our Lives Revealed
INSTANT NEW YORK TIMES BESTSELLER! Now being developed as a television series with Eva Longoria and ABC! &;Rarely have I read a book that challenged me to see myself in an entirely new light, and was at the same time laugh-out-loud funny and utterly absorbing.&;&;Katie Couric &;This is a daring, delightful, and transformative book.&;&;Arianna Huffington, Founder, Huffington Post and Founder & CEO, Thrive Global &;Wise, warm, smart, and funny. You must read this book.&;&;Susan Cain, New York Times best-selling author of Quiet
₨ 960.00 -
Meditations (Penguin)
Written in Greek by the only Roman emperor who was also a philosopher, without any intention of publication, the Meditations of Marcus Aurelius offer a remarkable series of challenging spiritual reflections and exercises developed as the emperor struggled to understand himself and make sense of the universe.
While the Meditations were composed to provide personal consolation and encouragement, Marcus Aurelius also created one of the greatest of all works of philosophy: a timeless collection that has been consulted and admired by statesmen, thinkers and readers throughout the centuries.
₨ 320.00Meditations (Penguin)
₨ 320.00 -
Meditations (Translated by Gregory Hays)
Nearly two thousand years after it was written, Meditations remains profoundly relevant for anyone seeking to lead a meaningful life.
Few ancient works have been as influential as the Meditations of Marcus Aurelius, philosopher and emperor of Rome (A.D. 161–180). A series of spiritual exercises filled with wisdom, practical guidance, and profound understanding of human behavior, it remains one of the greatest works of spiritual and ethical reflection ever written. Marcus’s insights and advice—on everything from living in the world to coping with adversity and interacting with others—have made the Meditations required reading for statesmen and philosophers alike, while generations of ordinary readers have responded to the straightforward intimacy of his style. For anyone who struggles to reconcile the demands of leadership with a concern for personal integrity and spiritual well-being, the Meditations remains as relevant now as it was two thousand years ago.
In Gregory Hays’s new translation—the first in thirty-five years—Marcus’s thoughts speak with a new immediacy. In fresh and unencumbered English, Hays vividly conveys the spareness and compression of the original Greek text. Never before have Marcus’s insights been so directly and powerfully presented.
With an Introduction that outlines Marcus’s life and career, the essentials of Stoic doctrine, the style and construction of the Meditations, and the work’s ongoing influence, this edition makes it possible to fully rediscover the thoughts of one of the most enlightened and intelligent leaders of any era.
₨ 800.00 -
MegaLiving: 30 Days To A Perfect Life
We tend to limit our potential as we do not have sufficient faith in ourselves. With this book the self-help guru, Robin Sharma teaches us the secrets of a perfect life. He gives us examples from the successful lives of the people who are at the top in their field. How they live, how they think and how they constantly motivate themselves. By following such examples the reader can learn to mould their thoughts and actions and achieve success in their chosen field. No one is without potential and the book helps the reader to tap into their inner resources to achieve success and happiness. The key is to strive constantly for self-improvement. Megaliving: From the Monk who Sold his Ferrari by Robin Sharma is another self help book from the master of the genre. There are four parts in the book.
₨ 400.00