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The Selfish Gene
Inheriting the mantle of revolutionary biologist from Darwin, Watson, and Crick, Richard Dawkins forced an enormous change in the way we see ourselves and the world with the publication of The Selfish Gene. Suppose, instead of thinking about organisms using genes to reproduce themselves, as we had since Mendel’s work was rediscovered, we turn it around and imagine that “our” genes build and maintain us in order to make more genes.
₨ 720.00The Selfish Gene
₨ 720.00 -
Same as Ever: A Guide to What Never Changes
From Morgan Housel, bestselling author of The Psychology of Money , stories about what people have always done, and will always do
Everyone wants to see the future. Few are good at it. From business to economics, politics to social trends, we’re just not very good at predicting what happens next.
According to Morgan Housel, this is because we focus too much on what we think will change and not enough on what we know will stay the same.
If you traveled in time to 500 years ago or 500 years from now, you would be astounded at how much technology and medicine has changed. The geopolitical order would make no sense to you. The language and dialect may be completely foreign. But you’d notice people falling for greed and fear just like they do in our current world.
You’d see people persuaded by risk, jealousy, and tribal affiliations in ways that are familiar to you.
You’d see overconfidence and short-sightedness that reminds you of people’s behavior today.
You’d find people seeking the secret to a happy life and trying to find certainty when none exists in ways that are so relatable.
When transported to an unfamiliar world, you’d spend a few minutes watching people behave and say, “Ah. I’ve seen this before. Same as ever.”
History is filled with surprises no one could have seen coming. But if we learn to see what doesn’t change, we can be more confident in our choices, no matter what the future brings.
₨ 720.00 -
Smooth Ride to Venture Capital : How to Get VC Funding for Your Business
Have you got a great business idea but not enough money to translate into a reality? Have you got a small ongoing venture that can grow truly big if only you had the money? Is your venture at too early a stage such that banks won’t fund you? In all such cases, you can grow your venture, create immense wealth and realise all your entrepreneurial dreams by using venture capital to fund your business.
This is first comprehensive handbook of venture capital funding for Indian entrepreneurs. It deals with the whole gamut of issues related to the complex, multi-dimensional subject of venture capital in a simple and engaging manner. Using first person narrative, it explains lucidly all the concepts and intricacies of the venture capital raising process and guides the entrepreneur step-by-step, revealing the secrets of success at every stage of the process:
How is venture capital different from other sources of financing?
How does the VC make money by investing in my business?
How should I create my business plan to present to the VC?
How will the VC value my business?
How should I negotiate with the VC?
How can I protect my interests once a VC funds my business?
What legal agreements will I have to sign with the VC?
How and when will the VC exit from my business? Would I have to pay him to do so?This authoritative handbook is a must for ambitious entrepreneurs, business managers, management consultants, business advisers and finance professionals alike. Read more about the book and free download of content from the book.
₨ 792.00 -
Blink: The Power of Thinking Without Thinking
Blink: The Power of Thinking without thinking is Malcolm Gladwell’s second book. It presents in popular science format research from psychology and behavioral economics on the adaptive unconscious: mental processes that work rapidly and automatically from relatively little information. It considers both the strengths of the adaptive unconscious, for example in expert judgment, and its pitfalls, such as stereotypes.
“The author describes the main subject of his book as “”thin-slicing””: our ability to use limited information from a very narrow period of experience to conclude. This idea suggests that spontaneous decisions are often as good as—or even better than—carefully planned and considered ones. To reinforce his ideas, Gladwell draws from a wide range of examples from science and medicine (including malpractice suits), sales and advertising, gambling, speed dating (and predicting divorce), tennis, military war games, and the movies and popular music. Gladwell also uses many examples of regular people’s experiences with “”thin-slicing,”” including our instinctive ability to mind-read, which is how we can get to know a person’s emotions just by looking at his or her face.Gladwell explains how an expert’s ability to “”thin slice”” can be corrupted by their likes and dislikes, prejudices, and stereotypes (even unconscious ones). Two particular forms of unconscious bias Gladwell discusses are implicit association tests and psychological priming.
Gladwell also mentions that sometimes having too much information can interfere with the accuracy of a judgment, or a doctor’s diagnosis. In what Gladwell contends is an age of information overload, he finds that experts often make better decisions with snap judgments than they do with volumes of analysis. This is commonly called “”Analysis paralysis.”” The challenge is to sift through and focus on only the most critical information. The other information may be irrelevant and confusing. Collecting more information, in most cases, may reinforce our judgment but does not help make it more accurate. Gladwell explains that better judgments can be executed from simplicity and frugality of information. If the big picture is clear enough to decide, then decide from this without using a magnifying glass.”
₨ 800.00 -
Good Vibes, Good Life: How Self-Love Is the Key to Unlocking Your Greatness
How can you learn to truly love yourself? How can you transform negative emotions into positive ones? Is it possible to find lasting happiness?
In this book, Instagram guru Vex King answers all of these questions and more. Vex overcame adversity to become a source of hope for thousands of young people, and now draws from his personal experience and his intuitive wisdom to inspire you to:
* practice self-care, overcome toxic energy and prioritize your wellbeing
* cultivate positive lifestyle habits, including mindfulness and meditation
* change your beliefs to invite great opportunities into your life
* manifest your goals using tried-and-tested techniques
* overcome fear and flow with the Universe
* find your higher purpose and become a shining light for othersWith this book, Vex will show you that when you change the way you think, feel, speak and act, you begin to change the world.
₨ 800.00 -
Grit: Why Passion and Resilience are the Secrets to Success
In this must-read book for anyone striving to succeed, pioneering psychologist Angela Duckworth shows parents, educators, students, and business people both seasoned and new that the secret to outstanding achievement is not talent but a focused persistence called grit.
Why do some people succeed and others fail? Sharing new insights from her landmark research on grit, Angela Duckworth explains why talent is hardly a guarantor of success. Rather, other factors can be even more crucial such as identifying our passions and following through on our commitments.
Drawing on her own powerful story as the daughter of a scientist who frequently bemoaned her lack of smarts, Duckworth describes her winding path through teaching, business consulting, and neuroscience, which led to the hypothesis that what really drives success is not genius, but a special blend of passion and long-term perseverance. As a professor at the University of Pennsylvania, Duckworth created her own character lab and set out to test her theory.
Here, she takes readers into the field to visit teachers working in some of the toughest schools, cadets struggling through their first days at West Point, and young finalists in the National Spelling Bee. She also mines fascinating insights from history and shows what can be gleaned from modern experiments in peak performance. Finally, she shares what she’s learned from interviewing dozens of high achievers; from JP Morgan CEO Jamie Dimon to the cartoon editor of The New Yorker to Seattle Seahawks Coach Pete Carroll.
Winningly personal, insightful, and even life-changing, Grit is a book about what goes through your head when you fall down, and how that not talent or luck makes all the difference.
₨ 800.00 -
The 8th Habit: From Effectiveness to Greatness
In “The 8th Habit: From Effectiveness to Greatness,” Stephen R. Covey builds on his earlier work, “The 7 Habits of Highly Effective People,” by introducing the concept of finding one’s “voice.” Covey defines “voice” as the unique personal significance we all possess, which aligns talent, passion, need, and conscience. He argues that discovering and expressing this voice is essential for personal and professional fulfillment, transcending mere effectiveness to achieve greatness.
Covey emphasizes that in the modern, interconnected world, traditional management approaches are no longer sufficient. Instead, he advocates for a new mindset focused on leadership that inspires individuals to find and utilize their own voices. This involves fostering a culture of trust, collaboration, and empowerment, where leaders serve as mentors and coaches, enabling others to realize their potential.
The book is rich with practical tools and frameworks, such as the Whole-Person Paradigm, which recognizes the physical, mental, emotional, and spiritual dimensions of human beings. Covey also introduces the concept of the Four Disciplines of Execution, aimed at achieving organizational goals through clarity, focus, engagement, and accountability. Through real-life examples and actionable advice, Covey provides a comprehensive guide for individuals and leaders striving to move from effectiveness to greatness in their personal and professional lives.
₨ 800.00 -
The Magic
One word changes everything… No matter who you are or where you are, no matter what your current circumstances, The Magic is going to change your entire life!
For more than twenty centuries, words within a sacred text have mystified, confused, and been misunderstood by almost all who read them. Only a very few people through history have realized that the words are a riddle, and that once you solve the riddle—once you uncover the mystery—a new world will appear before your eyes.
In The Magic, Rhonda Byrne reveals this life-changing knowledge to the world. Then, on an incredible 28-day journey, she teaches you how to apply this knowledge in your everyday life.
₨ 800.00The Magic
₨ 800.00 -
Working with Emotional Intelligence
Goleman reveals the skills that distinguish star performers in every field, from entry-level jobs to top executive positions.
Daniel Goleman’s bestselling Emotional Intelligence revolutionized the way we think about personal excellence. Now he brings his insight into the workplace, in a book sure to change the shape of business for decades to come.
In Working with Emotional Intelligence, Goleman reveals the skills that distinguish star performers in every field, from entry-level jobs to top executive positions. He shows that the single most important factor is not IQ, advanced degrees, or technical expertise, but the quality Goleman calls emotional intelligence. Self-awareness, self-confidence, and self-control; commitment and integrity; the ability to communicate and influence, to initiate and accept change–these competencies are at a premium in today’s job market. The higher up the leadership ladder you go, the more vital these skills become, often influencing who is hired or fired, passed over or promoted. As Goleman shows, we all possess the potential to improve our emotional intelligence–at any stage in our career. He provides guidelines for cultivating these capabilities–and also explains why corporate training must change if it is to be effective.
₨ 800.00Working with Emotional Intelligence
₨ 800.00 -
Quiet: The Power of Introverts in a World That Can’t Stop Talking
#1 NEW YORK TIMES BESTSELLER • Experience the book that started the Quiet Movement and revolutionized how the world sees introverts—and how introverts see themselves—by offering validation, inclusion, and inspiration
“Superbly researched, deeply insightful, and a fascinating read, Quiet is an indispensable resource for anyone who wants to understand the gifts of the introverted half of the population.”—Gretchen Rubin, author of The Happiness Project
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY People • O: The Oprah Magazine • Christian Science Monitor • Inc. • Library Journal • Kirkus Reviews
₨ 800.00 -
Yes to Life: In Spite of Everything
Find hope even in these dark times with this rediscovered masterpiece, a companion to his international bestseller Man’s Search for Meaning.
Eleven months after he was liberated from the Nazi concentration camps, Viktor E. Frankl held a series of public lectures in Vienna. The psychiatrist, who would soon become world famous, explained his central thoughts on meaning, resilience, and the importance of embracing life even in the face of great adversity.
₨ 800.00Yes to Life: In Spite of Everything
₨ 800.00 -
The First 20 Hours: How to Learn Anything … Fast
What if it’s possible to learn the basics of any new skill in 20 hours or less? Research suggests it takes 10,000 hours to master a new skill, and the earliest hours are always the most frustrating. That’s why it’s so difficult to learn a new language, play an instrument, hit a golf ball, or shoot great photos. Josh Kaufman offers a better way. His systematic approach to rapid skill acquisition shows you how to deconstruct complex skills, maximize productive practice, and remove common learning barriers. By completing just 20 hours of focused, deliberate practice you can pick up the basics in record time… and have more fun along the way.
₨ 800.00 -
The Science of Meditation: How to Change Your Brain, Mind and Body
More than forty years ago, two friends and collaborators at Harvard, Daniel Goleman and Richard Davidson were unusual in arguing for the benefits of meditation. Now, as mindfulness and other brands of meditation become ever more popular, promising to fix everything from our weight to our relationship to our professional career, these two bestselling authors sweep away the misconceptions around these practices and show how smart practice can change our personal traits and even our genome for the better.
₨ 800.00 -
When: The Scientific Secrets of Perfect Timing
The instant New York Times Bestseller #1 Wall Street Journal Business Bestseller Instant Washington Post Bestseller “Brims with a surprising amount of insight and practical advice.” –The Wall Street Journal Daniel H. Pink, the #1 bestselling author of Drive and To Sell Is Human, unlocks the scientific secrets to good timing to help you flourish at work, at school, and at home.
Everyone knows that timing is everything. But we don’t know much about timing itself. Our lives are a never-ending stream of “when” decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork. Timing, it’s often assumed, is an art. In When: The Scientific Secrets of Perfect Timing, Pink shows that timing is really a science.
Drawing on a rich trove of research from psychology, biology, and economics, Pink reveals how best to live, work, and succeed. How can we use the hidden patterns of the day to build the ideal schedule? Why do certain breaks dramatically improve student test scores? How can we turn a stumbling beginning into a fresh start? Why should we avoid going to the hospital in the afternoon? Why is singing in time with other people as good for you as exercise? And what is the ideal time to quit a job, switch careers, or get married?
In When, Pink distills cutting-edge research and data on timing and synthesizes them into a fascinating, readable narrative packed with irresistible stories and practical takeaways that give readers compelling insights into how we can live richer, more engaged lives.
₨ 800.00 -
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works and Why Authenticity Is the Best Marketing of All
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.
Legendary business writer Seth Godin has three essential questions for every marketer:“What’s your story?”
“Will the people who need to hear this story believe it?”
“Is it true?”
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true.
₨ 800.00 -
Surrounded by Psychopaths: How to Protect Yourself from Being Manipulated and Exploited in Business (and in Life)
#1 internationally bestselling author Thomas Erikson shows readers how to identify and avoid the psychopaths around them.
Charming, charismatic, and delightful or manipulative, self-serving, and cunning? Psychopaths are both and that’s exactly what makes them dangerous. Bestselling author of the international phenomenon Surrounded by Idiots, Thomas Erikson reveals how to identify the psychopaths in your life and combat their efforts to control and manipulate.
₨ 800.00 -
Why We Sleep
Neuroscientist and sleep expert Matthew Walker provides a revolutionary exploration of sleep, examining how it affects every aspect of our physical and mental well-being. Charting the most cutting-edge scientific breakthroughs, and marshalling his decades of research and clinical practice, Walker explains how we can harness sleep to improve learning, mood and energy levels, regulate hormones, prevent cancer, Alzheimer’s and diabetes, slow the effects of aging, and increase longevity. He also provides actionable steps towards getting a better night’s sleep every night.
₨ 800.00Why We Sleep
₨ 800.00 -
The Subtle Art of Not Giving a F*ck
In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be “positive” all the time so that we can truly become better, happier people.
For decades, we’ve been told that positive thinking is the key to a happy, rich life. “F**k positivity,” Mark Manson says. “Let’s be honest, shit is f**ked and we have to live with it.” In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected American society and spoiled a generation, rewarding them with gold medals just for showing up.
₨ 800.00The Subtle Art of Not Giving a F*ck
₨ 800.00 -
Think Like a Monk
Jay Shetty, social media superstar and host of the #1 podcast ‘On Purpose’, distils the timeless wisdom he learned as a practising monk into practical steps anyone can take every day to live a less anxious, more meaningful life. Over the past three years, Jay Shetty has become one of the world’s most popular influencers. One of his clips was the most watched video on Facebook last year, with over 360 million views.
₨ 800.00Think Like a Monk
₨ 800.00 -
The Beauty Myth: How Images of Beauty Are Used Against Women
The bestselling classic that redefined our view of the relationship between beauty and female identity . Every day, women around the world are confronted with a dilemma – how to look. In a society embroiled in a cult of female beauty and youthfulness, pressure on women to conform physically is constant and all-pervading.
₨ 800.00 -
Unsafe Thinking: How to be Creative and Bold When You Need It Most
‘An array of fresh insights on creativity, motivation and staying in “flow”. ’ Daniel h. Pink, author of drive and to sell is human safe thinking is everywhere. It defines our everyday routines, work habits and ideas. There’s just one problem with it, in a world of constant change, it ultimately lets us down. Unsafe thinking, creativity Guru Jonah Sachs demonstrates that the most remarkable and trail-blazing individuals from the maverick google programmer who came up with Gmail, to the Colombian mayor who employed mime artists to transform his city’s traffic problem are those who reject the lure of what they already know. He draws on cutting-edge psychology and neuroscience to uncover the mental processes that lead to successful innovation. and he reveals how you too can learn to adopt the boldly innovative mindset that will help you thrive in life and in business.
‘An enchanting book about how to question the conventional, challenge the status quo and unlock the creative solutions right under your nose. ’ Adam grant, author of originals ‘a blazingly original book. Destined to become a classic. ’ Mary Karr, author of the liars’ club ‘practical and truly entertaining. A must-read for anyone facing a changing world. ’ Jonah Berger, author of contagious.₨ 800.00 -
The 80/20 Principle: The Secret to Achieving More with Less
With a simple observation that in his garden, 80 percent of the peas were borne by 20 percent of the pods, Vilfredo Pareto created a revolutionary principle. Known as the Pareto’s principle or the rule of 80-20, the core of this principle lies in the fact, that 80 percent of the results which one receives in a field of activity is a result of 20 percent of the efforts.
In case of business, merely 20 percent of the customers help in generating 80 percent of the revenue. This principle is developed and presented in a systematic way by Richard Koch. He not only explains the intricacies of the principle but also goes a step ahead by explaining the reasons that make this principle work.
It is a secret used by highly successful people, which is made known to the common man through this book. RHUS published the reprint edition of The 80/20 Principle: The Secret to Achieving More with Less; Reprint edition in 1999. This book is available in paperback.
Key Features:
- This book has been translated into over 34 languages and has received acclaim worldwide.
- GQ listed this book in its list of top 25 business books.
₨ 800.00 -
The Book of Overthinking: How to Stop the Cycle of Worry
Overthinking is also known as worrying or ruminating and it’s a form of anxiety that many people suffer from.
Psychologist and bestselling author Gwendoline Smith explains in clear and simple language the concepts of positive and negative overthinking, the truth about worry and how to deal with the ‘thought viruses’ that are holding you back.
₨ 800.00 -
Who Says You Can’t? You Do
THE WORD OF MOUTH PHENOMENON THAT’S CHANGING LIVES AROUND THE WORLD
Do you want to change your life? Well, who says you can’t? Would you be surprised to learn that the only person stopping you achieving what you want in life is yourself? Why do you think there are so few people living their dream and millions of others slipping further away from theirs with every day that passes?
Daniel Chidiac’s writing has touched millions of people worldwide and helps to transform thousands of lives daily. By opening Who Says You Can’t? You Do, you embark on a psychological and emotional journey that will unlock your true potential.
This challenging and extraordinarily rewarding book is the ultimate guide to discovering the fulfilment you have been searching for your whole life.
Who Says You Can’t? You Do is a psychological and emotional journey that will help you overcome your self-doubts and unlock your true potential through 7 steps that cover self-discovery, energy, achievement, relationships and physical health.
‘Who Says You Can’t? You Do is the ultimate book for personal growth. It helps you find clarity within yourself regardless of where you are in life’ Torrey Smith, Philadelphia Eagles, NFL Superbowl champion XLVII
‘Who Says You Can’t? You Do offers clear and actionable steps for developing a winner’s mental state and ultimately to live a fuller and more successful life. I highly recommend this book!’ Natalie Eva Marie, WWE Pro-Wrestler/Actress
₨ 800.00Who Says You Can’t? You Do
₨ 800.00 -
The Art of Creative Thinking
The Art of Creative Thinking reveals how we can transform our businesses, our society and ourselves through a deeper understanding of human creativity. Rod Judkins, a lecturer in creativity at the world-famous St Martin’s College of Art, will examine the behaviour of successful creative thinkers and explain how all of us can learn from them to improve our lives.
₨ 800.00The Art of Creative Thinking
₨ 800.00