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Blink: The Power of Thinking Without Thinking
Blink: The Power of Thinking without thinking is Malcolm Gladwell’s second book. It presents in popular science format research from psychology and behavioral economics on the adaptive unconscious: mental processes that work rapidly and automatically from relatively little information. It considers both the strengths of the adaptive unconscious, for example in expert judgment, and its pitfalls, such as stereotypes.
“The author describes the main subject of his book as “”thin-slicing””: our ability to use limited information from a very narrow period of experience to conclude. This idea suggests that spontaneous decisions are often as good as—or even better than—carefully planned and considered ones. To reinforce his ideas, Gladwell draws from a wide range of examples from science and medicine (including malpractice suits), sales and advertising, gambling, speed dating (and predicting divorce), tennis, military war games, and the movies and popular music. Gladwell also uses many examples of regular people’s experiences with “”thin-slicing,”” including our instinctive ability to mind-read, which is how we can get to know a person’s emotions just by looking at his or her face.Gladwell explains how an expert’s ability to “”thin slice”” can be corrupted by their likes and dislikes, prejudices, and stereotypes (even unconscious ones). Two particular forms of unconscious bias Gladwell discusses are implicit association tests and psychological priming.
Gladwell also mentions that sometimes having too much information can interfere with the accuracy of a judgment, or a doctor’s diagnosis. In what Gladwell contends is an age of information overload, he finds that experts often make better decisions with snap judgments than they do with volumes of analysis. This is commonly called “”Analysis paralysis.”” The challenge is to sift through and focus on only the most critical information. The other information may be irrelevant and confusing. Collecting more information, in most cases, may reinforce our judgment but does not help make it more accurate. Gladwell explains that better judgments can be executed from simplicity and frugality of information. If the big picture is clear enough to decide, then decide from this without using a magnifying glass.”
₨ 800.00 -
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow’s leading companies will succeed, not by battling their rivals for market share in the bloody “red ocean” of a shrinking profit pool, but by creating “blue oceans” of untapped new market spaces ripe for growth.
₨ 2,160.00 -
Born A Crime: Stories From A South African Childhood
Born a Crime is the story of a mischievous young boy who grows into a restless young man as he struggles to find himself in a world where he was never supposed to exist. It is also the story of that young man’s relationship with his fearless, rebellious, and fervently religious mother—his teammate, a woman determined to save her son from the cycle of poverty, violence, and abuse that would ultimately threaten her own life.
₨ 800.00 -
Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School
In Brain Rules, molecular biologist Dr. John Medina shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule–what scientists know for sure about how our brains work–and then offers transformative ideas for our daily lives.
₨ 960.00 -
Braving the Wilderness: The Quest for True Belonging and the Courage to Stand Alone
HELLO SUNSHINE BOOK CLUB PICK “True belonging doesn’t require us to change who we are. It requires us to be who we are.” Social scientist Brené Brown, PhD, LMSW, has sparked a global conversation about the experiences that bring meaning to our lives—experiences of courage, vulnerability, love, belonging, shame, and empathy.
₨ 960.00 -
Breath: The New Science of a Lost Art
PAPERBACK EDITION NOW AVAILABLE ‘I highly recommend this book’ Wim Hof THE INTERNATIONAL BESTSELLER AS HEARD ON THE CHRIS EVANS SHOW There is nothing more essential to our health and wellbeing than breathing: take air in, let it out, repeat 25,000 times a day. Yet, as a species, humans have lost the ability to breathe correctly, with grave consequences. In Breath, journalist James Nestor travels the world to discover the hidden science behind ancient breathing practices to figure out what went wrong and how to fix it. Modern research is showing us that making even slight adjustments can: – jump-start athletic performance – rejuvenate internal organs – halt snoring, allergies, asthma and autoimmune disease, and even straighten scoliotic spines
₨ 960.00 -
Brian Tracy Success Series: PERSONAL SUCCESS
Tracy lays out a simple, clear plan for anyone to be able to unlock their potential and find the success they previously thought was unattainable for them. Readers will learn to:
- Change your mindset to attract opportunity
- Banish self-limited beliefs
- Build your self-confidence
- Practice courage–because all successful people are risk takers
- Sharpen your natural intuition
- Continually upgrade your skills
₨ 440.00 -
Buddhism For Sheep
From meditation to the essential concepts of Zen, all the fundamentals are set out here in a series of concise interpretations of Buddhist teaching. For anyone searching for something different in their life, this groundbreaking book will be essential reading.
₨ 480.00Buddhism For Sheep
₨ 480.00 -
Built to Last: Successful Habits of Visionary Companies
Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond
₨ 1,600.00 -
Burnout: The Secret to Solving the Stress Cycle
This groundbreaking book explains why women experience burnout differently than men – and provides a simple, science-based plan to help women minimize stress, manage emotions and live a more joyful life.
The gap between what it’s really like to be a woman and what people expect women to be is a primary cause of burnout, because we exhaust ourselves trying to close the space between the two. How can you ‘love your body’ when everything around you tells you you’re inadequate? How do you ‘lean in’ at work when you’re already giving 110% and aren’t recognized for it? How can you live happily and healthily in a world that is constantly telling you you’re too fat, too needy, too noisy and too selfish? Sisters Emily Nagoski, Ph.D., the bestselling author of Come as You Are, and Amelia Nagoski, DMA, are here to help end the cycle of overwhelm and exhaustion, and confront the obstacles that stand between women and well-being.
₨ 480.00 -
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Case studies in marketing: The Indian context
Case studies in marketing focusing on the Indian context reveal a dynamic landscape shaped by diverse demographics, rapid digital adoption, and unique cultural nuances. One such study explores how multinational corporations localize their strategies to resonate with India’s culturally rich and diverse population. For instance, companies like Coca-Cola and Pepsi have tailored their marketing campaigns to align with regional festivals and cultural sentiments, thereby enhancing brand affinity and market penetration.
Another compelling case study delves into the role of digital marketing in India’s burgeoning e-commerce sector. Companies like Flipkart and Amazon have pioneered innovative digital strategies, leveraging social media platforms and mobile technology to reach a vast consumer base. This adaptation highlights the transformative impact of digitalization on consumer behavior and brand engagement in the Indian market.
Furthermore, case studies also spotlight the challenges and opportunities presented by India’s growing middle class. As disposable incomes rise, there is a shift in consumer preferences towards premium products and personalized experiences. Brands like Titan and Tanishq have successfully capitalized on this trend by offering aspirational products backed by effective marketing strategies. These studies underscore the importance of understanding local dynamics and consumer behavior in crafting successful marketing campaigns tailored to the Indian market.
₨ 144.00₨ 240.00Case studies in marketing: The Indian context
₨ 144.00₨ 240.00 -
Change Your World: How Anyone, Anywhere Can Make a Difference
Whatever the desire of your heart—better schools, better neighborhoods, more positive workplaces, more connected families, or more engaged communities—Change Your World will guide you through the entire process to take action and start making an impact today right where you are. You can bring about positive, lasting change in the world, and you don’t have to be rich and famous or lead a big organization to do it.
₨ 800.00 -
Coaching: The Secret Code to Uncommon Leadership
This book lucidly illustrates how a leader can bring out the very best in people by coaching them, and how coaching can unleash creativity as well as innovation while inspiring teams to play to their potential. It also examines how coaching helps leaders maintain a fine balance between managing and guiding, and between appraising and supporting their teammates.
₨ 960.00 -
Coffee Can Investing: The Low Risk Road to Stupendous Wealth
Most people invest in the usual assets: real estate, gold, mutual funds, fixed deposits and stock markets. It’s always the same four or five instruments. All they end up making is a measly 8 to 12 per cent per annum. Those who are exceptionally unfortunate get stuck in the middle of a crash and end up losing a lot of money.
₨ 800.00 -
Connect The Dots: The Art and Science of Creating Good Luck
What if being lucky was a skill that you could master and share with other people?
Modern life is full of chance encounters, changing plans, delayed journeys, human errors and other mishaps. So, what if we use such unpredictability to our advantage?Dr Christian Busch has spent a decade exploring how, if acted upon, unexpected encounters can enhance our worldview, expand our social circles and create new professional opportunities. In this book, Christian reveals the secrets behind the hidden force that rules the universe: serendipity.
The Serendipity Mindset is a revolutionary, well-researched exploration of a well-researched and essential life skill that we can all develop in a few simple steps. By learning to identify, act on and share serendipity, we can use uncertainty as a pathway to more joyful, purposeful and successful lives. From couples who first interacted during chance encounters to businesspeople who invented multi-million ideas after a best-laid plan misfired, Christian has studied hundreds of subjects who improved their lives by learning to see opportunities in the unexpected.
₨ 960.00 -
Conversation With God I
Neal Donald Walsch was experiencing a low period in his life when he decided to write a letter to God, venting his frustrations. What he did not expect was a response. As he finished his letter, he was moved to continue writing – and out came extraordinary answers to his questions. This work presents the answers that Walsch received, helping him to change himself, his life and the way he viewed other beings.
₨ 640.00Conversation With God I
₨ 640.00 -
Crushing It!: How Great Entrepreneurs Build their Business and Influence and How You Can, Too
In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier and not just financially than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It teaches readers to do.
In this lively, practical and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like twitter, facebook, youtube, instagram, pinterest and snapchat, podcast platforms like spotify, sound cloud, iHeartRadio and iTunes and other emerging platforms such as musically for those with more experience.
Crushing It illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.
₨ 800.00 -
Daily Inspiration from The Monk Who Sold His Ferrari
Daily Inspiration, written by Robin Sharma, is an extensive, heartfelt collection of quotes borrowed from his bestseller, The Monk Who Sold His Ferrari and some of his other writings as well. These quotes inspire you into looking at the larger picture in life. Being a virtual calendar of sorts, the author advises the readers to go through the book in a one-day-a-quote pattern. This book offers a fresh perspective on worldly actions and helps readers in understanding the underlying essence of existence and survival.
₨ 520.00 -
David and Goliath: Underdogs, Misfits, and the Art of Battling Giants
David and Goliath: Underdogs, Misfits, and the Art of Battling Giants is a non-fiction book written by Malcolm Gladwell and published by Little, Brown and Company on October 1, 2013. The book focuses on the probability of improbable events occurring in situations where one outcome is greatly favored over the other.
₨ 960.00 -
Deep Work: Rules for Focused Success in a Distracted World
One of the most valuable skills in our economy is becoming increasingly rare. If you master this skill, you’ll achieve extraordinary results.
Deep work is the ability to focus without distraction on a cognitively demanding task. It’s a skill that allows you to quickly master complicated information and produce better results in less time. Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy. And yet, most people have lost the ability to go deep-spending their days instead in a frantic blur of e-mail and social media, not even realizing there’s a better way.
₨ 640.00