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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works and Why Authenticity Is the Best Marketing of All
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.
Legendary business writer Seth Godin has three essential questions for every marketer:“What’s your story?”
“Will the people who need to hear this story believe it?”
“Is it true?”
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true.
₨ 800.00 -
A New Earth: Awakening to Your Life’s Purpose
With his bestselling spiritual guide The Power of Now, Eckhart Tolle inspired millions of readers to discover the freedom and joy of a life lived “in the now.” In A New Earth, Tolle expands on these powerful ideas to show how transcending our ego-based state of consciousness is not only essential to personal happiness, but also the key to ending conflict and suffering throughout the world. Tolle describes how our attachment to the ego creates the dysfunction that leads to anger, jealousy, and unhappiness, and shows readers how to awaken to a new state of consciousness and follow the path to a truly fulfilling existence.
Illuminating, enlightening, and uplifting, A New Earth is a profoundly spiritual manifesto for a better way of life—and for building a better world.
₨ 800.00 -
The Subtle Art of Not Giving a F*ck
In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be “positive” all the time so that we can truly become better, happier people.
For decades, we’ve been told that positive thinking is the key to a happy, rich life. “F**k positivity,” Mark Manson says. “Let’s be honest, shit is f**ked and we have to live with it.” In his wildly popular Internet blog, Manson doesn’t sugarcoat or equivocate. He tells it like it is—a dose of raw, refreshing, honest truth that is sorely lacking today. The Subtle Art of Not Giving a F**k is his antidote to the coddling, let’s-all-feel-good mindset that has infected American society and spoiled a generation, rewarding them with gold medals just for showing up.
₨ 800.00The Subtle Art of Not Giving a F*ck
₨ 800.00 -
Think Like a Monk
Jay Shetty, social media superstar and host of the #1 podcast ‘On Purpose’, distils the timeless wisdom he learned as a practising monk into practical steps anyone can take every day to live a less anxious, more meaningful life. Over the past three years, Jay Shetty has become one of the world’s most popular influencers. One of his clips was the most watched video on Facebook last year, with over 360 million views.
₨ 800.00Think Like a Monk
₨ 800.00 -
Change Your World: How Anyone, Anywhere Can Make a Difference
Whatever the desire of your heart—better schools, better neighborhoods, more positive workplaces, more connected families, or more engaged communities—Change Your World will guide you through the entire process to take action and start making an impact today right where you are. You can bring about positive, lasting change in the world, and you don’t have to be rich and famous or lead a big organization to do it.
₨ 800.00 -
The Art of Meditation
An international bestseller, this new paperback is an elegant and inspiring short guide to the art of meditation: another instant classic from the bestselling author of The Art of Happiness.
Wherever he goes, Buddhist monk Matthieu Ricard is asked to explain what meditation is, how it is done and what it can achieve. In this authoritative and inspiring book, he sets out to answer these questions. Matthieu Ricard shows that practising meditation can change our understanding of ourselves and the world around us. He talks us through its theory, spirituality and practical aspects of deep contemplation and illustrates each stage of his teaching with examples.
Through his experience as a monk, his close reading of sacred texts and his deep knowledge of the Buddhist masters, Matthieu Ricard reveals the significant benefits that meditation – based on selfless love and compassion – can bring to each of us.
₨ 800.00The Art of Meditation
₨ 800.00 -
Designing Your Life: Build the Perfect Career, Step by Step
Change your life in 2021 with the simple, scientifically proven method that has already worked for thousands of people.
‘Life has questions. They have answers’ New York TimesAt last, a book that shows you how to build – design – a life you can thrive in, at any age or stage. A well-designed life means a life well-lived. Many of us are still looking for an answer to that perennial question, ‘What do I want to be when I grow up?’
Stanford innovators Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who and where we are, our careers and our age. Designing Your Life puts forward the idea that the same design thinking responsible for amazing technology, products and spaces can be used to build towards a better life and career by a design of your own making.
‘[Designing Your Life] teaches you how to change what’s not working by turning ideas on their head’ Viv Groskop, author of How To Own The Room
‘An empowering book based on their popular class of the same name at Stanford University…this book will easily earn a place among career-finding classics’ Publishers Weekly
₨ 800.00 -
Unsafe Thinking: How to be Creative and Bold When You Need It Most
‘An array of fresh insights on creativity, motivation and staying in “flow”. ’ Daniel h. Pink, author of drive and to sell is human safe thinking is everywhere. It defines our everyday routines, work habits and ideas. There’s just one problem with it, in a world of constant change, it ultimately lets us down. Unsafe thinking, creativity Guru Jonah Sachs demonstrates that the most remarkable and trail-blazing individuals from the maverick google programmer who came up with Gmail, to the Colombian mayor who employed mime artists to transform his city’s traffic problem are those who reject the lure of what they already know. He draws on cutting-edge psychology and neuroscience to uncover the mental processes that lead to successful innovation. and he reveals how you too can learn to adopt the boldly innovative mindset that will help you thrive in life and in business.
‘An enchanting book about how to question the conventional, challenge the status quo and unlock the creative solutions right under your nose. ’ Adam grant, author of originals ‘a blazingly original book. Destined to become a classic. ’ Mary Karr, author of the liars’ club ‘practical and truly entertaining. A must-read for anyone facing a changing world. ’ Jonah Berger, author of contagious.₨ 800.00 -
The 80/20 Principle: The Secret to Achieving More with Less
With a simple observation that in his garden, 80 percent of the peas were borne by 20 percent of the pods, Vilfredo Pareto created a revolutionary principle. Known as the Pareto’s principle or the rule of 80-20, the core of this principle lies in the fact, that 80 percent of the results which one receives in a field of activity is a result of 20 percent of the efforts.
In case of business, merely 20 percent of the customers help in generating 80 percent of the revenue. This principle is developed and presented in a systematic way by Richard Koch. He not only explains the intricacies of the principle but also goes a step ahead by explaining the reasons that make this principle work.
It is a secret used by highly successful people, which is made known to the common man through this book. RHUS published the reprint edition of The 80/20 Principle: The Secret to Achieving More with Less; Reprint edition in 1999. This book is available in paperback.
Key Features:
- This book has been translated into over 34 languages and has received acclaim worldwide.
- GQ listed this book in its list of top 25 business books.
₨ 800.00 -
The Book of Overthinking: How to Stop the Cycle of Worry
Overthinking is also known as worrying or ruminating and it’s a form of anxiety that many people suffer from.
Psychologist and bestselling author Gwendoline Smith explains in clear and simple language the concepts of positive and negative overthinking, the truth about worry and how to deal with the ‘thought viruses’ that are holding you back.
₨ 800.00 -
The Learning Factory: How the Leaders of Tata Became Nation Builders
‘The Learning Factory is a book full of anecdotal stories that offers different teachings and lessons for students, business professionals, as well as those curious about the Tata way of business. This firsthand narration of interactions and incidents with Tata leaders gives a new insight into the group’s leadership and strategy and helps better understand its value-driven business.’ – Ratan Tata
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Who Says You Can’t? You Do
THE WORD OF MOUTH PHENOMENON THAT’S CHANGING LIVES AROUND THE WORLD
Do you want to change your life? Well, who says you can’t? Would you be surprised to learn that the only person stopping you achieving what you want in life is yourself? Why do you think there are so few people living their dream and millions of others slipping further away from theirs with every day that passes?
Daniel Chidiac’s writing has touched millions of people worldwide and helps to transform thousands of lives daily. By opening Who Says You Can’t? You Do, you embark on a psychological and emotional journey that will unlock your true potential.
This challenging and extraordinarily rewarding book is the ultimate guide to discovering the fulfilment you have been searching for your whole life.
Who Says You Can’t? You Do is a psychological and emotional journey that will help you overcome your self-doubts and unlock your true potential through 7 steps that cover self-discovery, energy, achievement, relationships and physical health.
‘Who Says You Can’t? You Do is the ultimate book for personal growth. It helps you find clarity within yourself regardless of where you are in life’ Torrey Smith, Philadelphia Eagles, NFL Superbowl champion XLVII
‘Who Says You Can’t? You Do offers clear and actionable steps for developing a winner’s mental state and ultimately to live a fuller and more successful life. I highly recommend this book!’ Natalie Eva Marie, WWE Pro-Wrestler/Actress
₨ 800.00Who Says You Can’t? You Do
₨ 800.00 -
The Magic of Reality: How We Know What’s Really True
The Magic of Reality: How We Know What’s Really True has been written by Richard Dawkins and illustrated by Dave McKean.
Magic has been known to take several shapes and forms. An ancient Egyptian mythology suggests that night takes place when the goddess Nut swallows the sun. Even the Vikings had a belief that explained rainbows, claiming that they were bridges used by the Gods to come to earth. Even though all of those seem magical, there is a different type of magic. Finding out the answers to important questions is the magic of reality and science.
The Magic of Reality: How We Know What’s Really True is filled inspirational answers and explanations to various phenomena such as evolution, space and time. These natural questions are answered with the help of humor and smart-thought experiments. The book asks questions such as what are things made of? What is the age of the universe? How is a tsunami caused? What was the name of the first woman or man?
The book encourages the reader to think and behave like a scientist and quarry for information from various sciences. The author tries to understand the natural world and opens up its wonders to readers of all ages. This book uses precise and clear text to help readers understand its concepts.
The Magic of Reality was published by RHUK in 2012 and is available as a paperback.
₨ 800.00 -
The Source: Open Your Mind, Change Your Life
The Source marries universal truths with scientific rigor for a persuasive, important exploration of The Law of Attraction.’ – Deepak Chopra MD
‘[Like] the self-help success The Secret, but cooler and more sciencey.’ – Evening Standard
Life-changing opportunities pass us by every day – now we can train our minds to seize them
Self-help books like The Secret promise that we can tap into the ‘law of attraction’ to control our destiny, simply by changing our thoughts. If we strip away the mystique, at the heart of this idea is a fundamental truth that is backed up by the latest breakthroughs in neuroscience: most of the things we want from life – health, happiness, wealth, love – are governed by our ability to think, feel and act; in other words, by our brain.
Dr Tara Swart, a neuroscientist and executive coach with a background in psychiatry, is convinced beyond all doubt of our ability to alter how our brains work – and transform our lives. In The Source, she draws on the latest cognitive science and her experience coaching highly successful people to reveal the secret to mastering our minds.
With a four-step plan to awaken the power of your brain, this unique guide to life combines science and spirituality in a way that is open-minded and practical. Discover how to:
– Challenge ‘autopilot’ thinking and rewire your brain’s pathways to fulfil your potential
– Manifest the things you want by directing your energy towards your deepest values and ambitions
– Harness the power of visualisation to prime your brain to grab opportunities and take control of your future
– Attack life with confidence, dispel fear and avoid negative thinkingUnlock your potential today – you are just four steps away from building a new confident you.
₨ 800.00 -
Coffee Can Investing: The Low Risk Road to Stupendous Wealth
Most people invest in the usual assets: real estate, gold, mutual funds, fixed deposits and stock markets. It’s always the same four or five instruments. All they end up making is a measly 8 to 12 per cent per annum. Those who are exceptionally unfortunate get stuck in the middle of a crash and end up losing a lot of money.
₨ 800.00 -
How To Move It: Reset Your Body (Merky How To)
Introducing the new ‘How To…’ series from #Merky Books: unlock your potential with our short, practical pocket-sized guides. _______________________________________________________ How to Move It: Reset Your Body This book is about motivating your body through the power of movement, focusing on you as an individual and not the ideal of fitness we see so often. Before you lift a single kettle bell or hit the yoga mat, Nike Master Trainer Joslyn Thompson Rule will break down the stages to moving your body for the better. Starting with your brain, then your breathing and finally your body. Packed full with motivational and practical exercises for mobility, strength, conditioning, and recovery.
₨ 800.00 -
Shortcut Your Startup: Ten Ways to Speed Up Entrepreneurial Success
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An indispensable guide to starting your business from scratch
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Think you know how to launch a successful business? Think again.
Courtney and Carter Reum know startups. As early investors in the likes of Lyft, Pinterest and SpaceX, as well as founders of a multi-million-dollar company, they’ve seen what makes some businesses thrive – and some fail.Now, they draw on what they’ve learnt to offer a holistic guide to building your business. They reveal that most of the received wisdom is wrong – and offer counterintuitive examples from the likes of Airbnb, Uber and Facebook that chart a different path. From initial idea to exit strategy, these startup shortcuts offer an unexpected new route to success.
Praise for Shortcut Your Startup
‘Shortcut Your Startup shows you how to launch a sustainable startup so that both you and your business can thrive.’ Arianna Huffington
‘Courtney and Carter Reum reveal the tools and tactics that many of the most successful startups use to disrupt, scale and succeed.’ Tony Robbins
‘Carter and Courtney echo what we increasingly know to be true: entrepreneurial success isn’t about pedigree and popularity but about pounding the pavement, taking smart risks and trusting your instincts.’ Sophia Amurosu, author of #GIRLBOSS
‘In Shortcut Your Startup, Courtney and Carter share the best insights from their own ventures as well as what they’ve learned through their vast network.’ Keith Ferrazzi, author of Never Eat Alone
₨ 800.00 -
The Art of Creative Thinking
The Art of Creative Thinking reveals how we can transform our businesses, our society and ourselves through a deeper understanding of human creativity. Rod Judkins, a lecturer in creativity at the world-famous St Martin’s College of Art, will examine the behaviour of successful creative thinkers and explain how all of us can learn from them to improve our lives.
₨ 800.00The Art of Creative Thinking
₨ 800.00 -
The Happiness Hypothesis: Putting Ancient Wisdom and Philosophy to the Test of Modern Science
Every culture rests on a bedrock of folk wisdom handed down through generations. The pronouncements of philosophers are homespun by our grandmothers, and find their way into our common sense: what doesn’t kill you makes you stronger. Do unto others as you would have done unto you. Happiness comes from within.Every culture rests on a bedrock of folk wisdom handed down through generations. The pronouncements of philosophers are homespun by our grandmothers, and find their way into our common sense: what doesn’t kill you makes you stronger. Do unto others as you would have done unto you. Happiness comes from within.
₨ 800.00 -
Crushing It!: How Great Entrepreneurs Build their Business and Influence and How You Can, Too
In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier and not just financially than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It teaches readers to do.
In this lively, practical and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like twitter, facebook, youtube, instagram, pinterest and snapchat, podcast platforms like spotify, sound cloud, iHeartRadio and iTunes and other emerging platforms such as musically for those with more experience.
Crushing It illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.
₨ 800.00 -
Born A Crime: Stories From A South African Childhood
Born a Crime is the story of a mischievous young boy who grows into a restless young man as he struggles to find himself in a world where he was never supposed to exist. It is also the story of that young man’s relationship with his fearless, rebellious, and fervently religious mother—his teammate, a woman determined to save her son from the cycle of poverty, violence, and abuse that would ultimately threaten her own life.
₨ 800.00 -
TED Talks: The official TED Guide to Public Speaking
For anyone who has ever been inspired by a TED talk…
…this is an insider’s guide to creating talks that are unforgettable.
Since taking over TED in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience’s worldview. Done right, a talk is more powerful than anything in written form.₨ 800.00 -
How to live your life
It’s a letter with advice … it’s Ruskin Bond’s definition of Life! Be whatever you want to be… Give it your heart and soul, and you will have made something of your life, my friend. You are all my sons and daughters when it comes to telling you — HOW TO LIVE YOUR LIFE. — Ruskin Bond A book packed with all the good advice anyone, any age, would love and benefit from because it is sound wisdom distilled from the wonderful life and times of the inimitable Ruskin Bond, unmistakably one of India’s most popular authors. Each piece of valuable advice is worth its weight in gold!
₨ 800.00How to live your life
₨ 800.00