Beyond the 80/20 Principle: The Science of Success from Game Theory to the Tipping Point

Millions of highly effective people around the world have read Richard Koch’s global bestseller THE 80/20 PRINCIPLE and enjoyed a serious advantage in the pursuit of success. Now, BEYOND THE 80/20 PRINCIPLE takes you even further.

Including the 80/20 Principle itself – the radical power law that helps you achieve more by doing less – BEYOND THE 80/20 PRINCIPLE reveals 92 more universal scientific principles and laws that will help you achieve personal success in an increasingly challenging business environment.

From natural selection to genes and memes, BEYOND THE 80/20 PRINCIPLE demonstrates, in theory and in practice, what science can teach you about business and success. It

‘Richard Koch delivers some sharp cross-disciplinary comparisons and knows his onions on both sides of the business/science fence… Koch’s feet are firmly on the ground’ THE SUNDAY TIMES – Business Book of the Week