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Case studies in marketing: The Indian context
Case studies in marketing focusing on the Indian context reveal a dynamic landscape shaped by diverse demographics, rapid digital adoption, and unique cultural nuances. One such study explores how multinational corporations localize their strategies to resonate with India’s culturally rich and diverse population. For instance, companies like Coca-Cola and Pepsi have tailored their marketing campaigns to align with regional festivals and cultural sentiments, thereby enhancing brand affinity and market penetration.
Another compelling case study delves into the role of digital marketing in India’s burgeoning e-commerce sector. Companies like Flipkart and Amazon have pioneered innovative digital strategies, leveraging social media platforms and mobile technology to reach a vast consumer base. This adaptation highlights the transformative impact of digitalization on consumer behavior and brand engagement in the Indian market.
Furthermore, case studies also spotlight the challenges and opportunities presented by India’s growing middle class. As disposable incomes rise, there is a shift in consumer preferences towards premium products and personalized experiences. Brands like Titan and Tanishq have successfully capitalized on this trend by offering aspirational products backed by effective marketing strategies. These studies underscore the importance of understanding local dynamics and consumer behavior in crafting successful marketing campaigns tailored to the Indian market.
₨ 144.00₨ 240.00Case studies in marketing: The Indian context
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₨ 190.00Production and operation management
₨ 125.00₨ 190.00 -
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Services Marketing
HELEN WOODRUFFE
This text provides a comprehensive analysis of the development of services marketing theory and management within a practical manager-orientated framework. Issues such as service quality, internal marketing and relationship marketing are explored against a strategic marketing background. …
₨ 135.00₨ 224.00Services Marketing
₨ 135.00₨ 224.00 -
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₨ 250.00Knowledge management “A key for corporate competitiveness
₨ 160.00₨ 250.00 -
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Business Methods and Machinery
KITAB MAHAL
₨ 50.00₨ 80.00Business Methods and Machinery
₨ 50.00₨ 80.00 -
Advertising Management
DAVID A.AIKER
JOHN G.MYCRS
₨ 65.00₨ 110.00Advertising Management
₨ 65.00₨ 110.00 -
The Doomsday Conspiracy
OPERATION DOOMSDAY … ACTIVE …
Commander Robert Bellamy of US Naval Intelligence is dispatched on a top secret mission. A weather balloon carrying sensitive military information has crashed in Switzerland. Bellamy must locate the ten witnesses to the incident so that they can be sworn to secrecy.
But as he conducts his search Bellamy begins to suspect that he, too, is being hunted, by an unknown lethal force, that what he was told about the balloon was only one part of an almost unbelievable happening…
From Washington to Zurich, Rome and Paris, the story unfolds to reveal Bellamy’s past: why the women he loves the most cannot return his love, why his friends become his deadly enemies, and why the world must never learn the incredible secret hidden on the Swiss Alps…
₨ 640.00The Doomsday Conspiracy
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Lean In: Women, Work, and the Will to Lead
Sheryl Sandberg’s Lean In is a massive cultural phenomenon and its title has become an instant catchphrase for empowering women. The book soared to the top of bestseller lists internationally, igniting global conversations about women and ambition. Sandberg packed theatres, dominated opinion pages, appeared on every major television show and on the cover of Time magazine, and sparked ferocious debate about women and leadership. Ask most women whether they have the right to equality at work and the answer will be a resounding yes, but ask the same women whether they’d feel confident asking for a raise, a promotion, or equal pay, and some reticence creeps in.
The statistics, although an improvement on previous decades, are certainly not in women’s favour – of 197 heads of state, only twenty-two are women. Women hold just 20 percent of seats in parliaments globally, and in the world of big business, a meagre eighteen of the Fortune 500 CEOs are women. In Lean In, Sheryl Sandberg – Facebook COO and one of Fortune magazine’s Most Powerful Women in Business – draws on her own experience of working in some of the world’s most successful businesses and looks at what women can do to help themselves, and make the small changes in their life that can effect change on a more universal scale.
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Kafka on the Shore
Kafka on the Shore, a tour de force of metaphysical reality, is powered by two remarkable characters: a teenage boy, Kafka Tamura, who runs away from home either to escape a gruesome oedipal prophecy or to search for his long-missing mother and sister; and an aging simpleton called Nakata, who never recovered from a wartime affliction and now is drawn toward Kafka for reasons that, like the most basic activities of daily life, he cannot fathom. Their odyssey, as mysterious to them as it is to us, is enriched throughout by vivid accomplices and mesmerizing events.
Cats and people carry on conversations, a ghostlike pimp employs a Hegel-quoting prostitute, a forest harbors soldiers apparently unaged since World War II, and rainstorms of fish (and worse) fall from the sky. There is a brutal murder, with the identity of both victim and perpetrator a riddle—yet this, along with everything else, is eventually answered, just as the entwined destinies of Kafka and Nakata are gradually revealed, with one escaping his fate entirely and the other given a fresh start on his own.
₨ 800.00Kafka on the Shore
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The CEO Next Door
Everything you thought you knew about becoming a CEO is wrong. You must graduate from an elite college or business school. In fact, only 7 percent of the CEOs of today’s companies went to a top school–and 8 percent didn’t graduate from college at all. Never put a foot wrong. In fact, people who have become CEOs have on average had five to seven career setbacks on their way to the top.
Drawing on the biggest dataset of CEOs in the world — in-depth analysis of 2,600 leaders, drawn from a database of 17,000 CEOs, as well as 13,000 hours of interviews — The CEO Next Door is crammed full of myth-busting and counter-intuitive insights in what it really takes to get ahead. Discover the way actual CEOs of top companies think and behave, and the kind of traits to develop if you want to make your ambitions a reality and take your career right to the top.
₨ 1,120.00The CEO Next Door
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The Barefoot Surgeon :The Inspirational Story of Dr. Sanduk Ruit, the Eye Surgeon Giving Sight and Hope to the World’s Poor
Sanduk Ruit was born into the lowest rungs of society in a tiny, remote Himalayan village in Nepal. After long and difficult treks to attend boarding school in Darjeeling and, later, the best of Indian medical colleges, he met the remarkable visionary and Australian ophthalmologist, Fred Hollows, whose invaluable mentorship would enable him to take on his lifelong mission to restore vision to the poorest of blind people across Nepal and the rest of Asia.
Despite relentless backlash from his shaken contemporaries in the global medical industry, Dr Ruit took his unmatched prowess in stitch-free cataract surgery, along with world-class medical care and equipment, to those whose lives were plunged into darkness; who were ostracized and abandoned for being blind with no access to proper treatment.
Dr Ruit is known as the ‘God of Sight’ for restoring the light to millions of people who have been prey to curable blindness and vicious poverty; this is his extraordinary story.
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Inner Engineering: A Yogi’s Guide to Joy
NEW YORK TIMES BESTSELLER • Thought leader, visionary, philanthropist, mystic, and yogi Sadhguru presents Western readers with a time-tested path to achieving absolute well-being: the classical science of yoga.
The practice of hatha yoga, as we commonly know it, is but one of eight branches of the body of knowledge that is yoga. In fact, yoga is a sophisticated system of self-empowerment that is capable of harnessing and activating inner energies in such a way that your body and mind function at their optimal capacity. It is a means to create inner situations exactly the way you want them, turning you into the architect of your own joy.
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The Art of Thinking Clearly
In engaging prose and with practical examples and anecdotes, an eye-opening look at human reasoning and essential reading for anyone with important decisions to make.
Have you ever:
• Invested time in something that, with hindsight, just wasn’t worth it?
• Overpayed in an Ebay auction?
• Continued doing something you knew was bad for you?
• Sold stocks too late, or too early?
• Taken credit for success, but blamed failure on external circumstances?
• Backed the wrong horse?These are examples of cognitive biases, simple errors we all make in our day-to-day thinking. But by knowing what they are and how to spot them, we can avoid them and make better choices-whether dealing with a personal problem or a business negotiation; trying to save money or make money; working out what we do or don’t want in life: and how best to get it.
Simple, clear and always surprising, this indispensable book will change the way you think and transform your decision-making-work, at home, every day. It reveals, in 99 short chapters, the most common errors of judgment, and how to avoid them.
₨ 640.00The Art of Thinking Clearly
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Influence: The Psychology of Persuasion
Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
₨ 1,120.00Influence: The Psychology of Persuasion
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Trump: The Art of the Deal
Trump reveals the business secrets that have made him America’s foremost deal maker!
“I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump
Here is Trump in action—how he runs his business and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and changes the face of the New York City skyline. But even a maverick plays by rules, and Trump has formulated eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the practice of deal-making. It’s the most streetwise business book there is—and the ultimate read for anyone interested in achieving money and success, and knowing the man behind the spotlight.₨ 640.00Trump: The Art of the Deal
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Inferno (Robert Langdon #4)
Harvard professor of symbology Robert Langdon awakens in an Italian hospital, disoriented and with no recollection of the past thirty-six hours, including the origin of the macabre object hidden in his belongings. With a relentless female assassin trailing them through Florence, he and his resourceful doctor, Sienna Brooks, are forced to flee. Embarking on a harrowing journey, they must unravel a series of codes, which are the work of a brilliant scientist whose obsession with the end of the world is matched only by his passion for one of the most influential masterpieces ever written, Dante Alighieri’s The Inferno.
Dan Brown has raised the bar yet again, combining classical Italian art, history, and literature with cutting-edge science in this sumptuously entertaining thriller.
₨ 640.00Inferno (Robert Langdon #4)
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The 8th Habit: From Effectiveness to Greatness
In “The 8th Habit: From Effectiveness to Greatness,” Stephen R. Covey builds on his earlier work, “The 7 Habits of Highly Effective People,” by introducing the concept of finding one’s “voice.” Covey defines “voice” as the unique personal significance we all possess, which aligns talent, passion, need, and conscience. He argues that discovering and expressing this voice is essential for personal and professional fulfillment, transcending mere effectiveness to achieve greatness.
Covey emphasizes that in the modern, interconnected world, traditional management approaches are no longer sufficient. Instead, he advocates for a new mindset focused on leadership that inspires individuals to find and utilize their own voices. This involves fostering a culture of trust, collaboration, and empowerment, where leaders serve as mentors and coaches, enabling others to realize their potential.
The book is rich with practical tools and frameworks, such as the Whole-Person Paradigm, which recognizes the physical, mental, emotional, and spiritual dimensions of human beings. Covey also introduces the concept of the Four Disciplines of Execution, aimed at achieving organizational goals through clarity, focus, engagement, and accountability. Through real-life examples and actionable advice, Covey provides a comprehensive guide for individuals and leaders striving to move from effectiveness to greatness in their personal and professional lives.
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The 4-Hour Work week
What do you do? Tim Ferriss has trouble answering the question. Depending on when you ask this controversial Princeton University guest lecturer, he might answer: “I race motorcycles in Europe.” “I ski in the Andes.” “I scuba dive in Panama.” “I dance tango in Buenos Aires.” He has spent more than five years learning the secrets of the New Rich, a fast-growing subculture who has abandoned the “deferred-life plan” and instead mastered the new currencies-time and mobility-to create luxury lifestyles in the here and now. Whether you are an overworked employee or an entrepreneur trapped in your own business, this book is the compass for a new and revolutionary world.
Join Tim Ferriss as he teaches you:
– How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want?
– How blue-chip escape artists travel the world without quitting their jobs?
– How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist?
– How to trade a long-haul career for short work bursts and freuent “mini-retirements”?
– What the crucial difference is between absolute and relative income?
– How to train your boss to value performance over presence, or kill your job (or company) if it’s beyond repair?
– What automated cash-flow “muses” are and how to create one in 2 to 4 weeks?
– How to cultivate selective ignorance-and create time-with a low-information diet?
– What the management secrets of Remote Control CEOs are?
– How to get free housing worldwide and airfare at 50-80% off?
– How to fill the void and create a meaningful life after removing work and the office₨ 1,120.00The 4-Hour Work week
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