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All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works and Why Authenticity Is the Best Marketing of All
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.
Legendary business writer Seth Godin has three essential questions for every marketer:“What’s your story?”
“Will the people who need to hear this story believe it?”
“Is it true?”
All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true.
₨ 800.00 -
Think Like a Freak
The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more.
Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written their most revolutionary book yet. With their trademark blend of captivating storytelling and unconventional analysis, they take us inside their thought process and teach us all to think a bit more productively, more creatively, more rationally—to think, that is, like a Freak.
₨ 800.00Think Like a Freak
₨ 800.00 -
Freakonomics
The New York Times best-selling Freakonomics was a worldwide sensation, selling over four million copies in thirty-five languages and changing the way we look at the world. Now, Steven D. Levitt and Stephen J. Dubner return with SuperFreakonomics, and fans and newcomers alike will find that the freakquel is even bolder, funnier, and more surprising than the first.
₨ 640.00Freakonomics
₨ 640.00 -
Betrayal in Naples
Neil Griffith’s Betrayal in Naples is a stylish and erotic literary thriller that will appeal to fans of Graham Greene.
‘An edgy romance and an excellent study in paranoia’ Daily Telegraph
₨ 504.00Betrayal in Naples
₨ 504.00 -
The Narrow Corridor: States, Societies, and the Fate of Liberty
‘A must-read. Acemoglu and Robinson are intellectual heavyweights of the first rank . . . erudite and fascinating’ Paul Collier, Guardian, on Why Nations Fail
From the authors of the international bestseller Why Nations Fail, a crucial new big-picture framework that answers the question of how liberty flourishes in some states but falls to authoritarianism or anarchy in others–and explains how it can continue to thrive despite new threats.
₨ 1,120.00 -
The Power of Moments: Why Certain Experiences Have Extraordinary Impact
While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?
₨ 960.00 -
The End of Poverty: How We Can Make It Happen In Our Lifetime
Jeffrey Sachs draws on his remarkable 25 years’ experience to offer a thrilling and inspiring vision of the keys to economic success in the world today. Jeffrey Sachs draws on his remarkable 25 years’ experience to offer a thrilling and inspiring vision of the keys to economic success in the world today. Marrying vivid storytelling with acute analysis, he sets the stage by drawing a conceptual map of the world economy and explains why, over the past 200 years, wealth and poverty have diverged and evolved across the planet, and why the poorest nations have been so markedly unable to escape the trap of poverty. Sachs tells the remarkable stories of his own work in Bolivia, Poland, Russia, India, China and Africa to bring readers with him to an understanding of the different problems countries face. In the end, readers will be left not with an understanding of how daunting the world’s problems are, but how solvable they are – and why making the effort is both our moral duty and in our own interests
₨ 1,120.00 -
What They Teach You at Harvard Business School: My Two Years Inside the Cauldron of Capitalism
‘For anyone thinking of doing an MBA, or indeed anyone who wants to understand how the corporate elite are moulded, this is a must read’ Luke Johnson, British entrepreneur
The internationally best-selling business classic that reveals what it’s really like to study an MBA at one of the most prestigious institutions in the world.
Philip Delves Broughton quit his position as New York correspondent for The Daily Telegraph to take his place on one of the most-coveted and exclusive courses in the world – an MBA at Harvard Business School – to acquire the wisdom reserved for the world’s global elite. And what he learns is truly jaw-dropping.₨ 800.00 -
The 10 Rules of Successful Nations
A wake-up call to economists who failed to foresee every recent crisis, including the cataclysm of 2008, The 10 Rules of Successful Nations is a slim primer full of pioneering insights on the political, economic, and social habits of successful nations.
Distilled from Sharma’s quarter century traveling the world as a writer and investor, his rules challenge conventional textbook thinking on what matters—and what doesn’t—for a strong economy. He shows why successful nations embrace robots and immigrants, prefer democratic leaders to autocrats, elect charismatic reformers over technocrats, and pay no mind to the debate about big versus small government. He explains why rising stock prices matter as much or more than food prices, which measure of debt is the best predictor of economic crises, and why no one number can accurately capture the value of a currency. He also demonstrates how a close reading of the Forbes billionaire lists can offer the clearest real-time warning of populist revolts against the wealthy.
₨ 480.00The 10 Rules of Successful Nations
₨ 480.00 -
The Great Economists: How Their Ideas Can Help Us Today
A Newsweek “Best 50 Books of the Year (So Far)” Pick “What Would the Great Economists Do? comes at the right time: a highly accessible and acute guide to thinking and learning from the men and woman whose work can inform and ultimately aid us in understanding the great national and global crises we’re living through.” –Nouriel Roubini, author of the New York Times bestselling Crisis Economics: A Crash Course in the Future of Finance
₨ 720.00 -
The 48 Laws of Power
Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.
₨ 1,600.00The 48 Laws of Power
₨ 1,600.00 -
Getting to Yes: Negotiating an agreement without giving in
Since its original publication nearly thirty years ago, Getting to Yes has helped millions of people learn a better way to negotiate. One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution.
₨ 960.00 -
BE 2.0 (Beyond Entrepreneurship 2.0): Turning Your Business into an Enduring Great Company
NEARLY THIRTY YEARS AGO, Stanford University faculty members Jim Collins and Bill Lazier showed you how to turn an entrepreneurial business into an enduring great company.
Beyond Entrepreneurship left a definitive mark on the business community, influencing the young pioneers who were, at that time, creating the technology revolution that was birthing in Silicon Valley. Decades later, successive generations of entrepreneurs still turn to the strategies outlined in Beyond Entrepreneurship to answer the most pressing business questions.
₨ 2,080.00 -
Million Dollar Habits: Proven Power Practices to Double and Triple Your Income
In Million Dollar Habits, Tracy teaches readers how to develop the habits of successful men and women so they too can think more effectively, make better decisions, and ultimately double or triple their income. Readers will learn how to organize their finances, increase health and vitality, sustain loving relationships, build financial independence, and take a leadership role to turn visions into reality.
₨ 480.00 -
Big Billion Startup: The Untold Flipkart Story
Investigative journalist Mihir Dalal recounts the astounding story of how the Bansals built Flipkart into a multi-billion-dollar powerhouse in the span of a few years and made internet entrepreneurship a desirable occupation. But it is also a story of big money, power and hubris, as both business and interpersonal complexities weakened the founders’ control over their creation and forced them to sell out to a retailer whose dominance they had once dreamt of emulating. Flipkart’s auction involved some of the corporate world’s biggest names, from Jeff Bezos, Satya Nadella, Sundar Pichai to Masayoshi Son and Doug McMillon, an ironic testimony to the strength of what the Bansals had forged.
₨ 1,120.00 -
Talk Like TED
Public speaking coach and bestselling author Carmine Gallo has broken down hundreds of TED talks and interviewed the most popular TED presenters, as well as the top researchers in the fields of psychology, communications, and neuroscience to reveal the nine secrets of all successful TED presentations. Gallo’s step-by-step method makes it possible for anyone to deliver a presentation that is engaging, persuasive, and memorable.
₨ 1,040.00Talk Like TED
₨ 1,040.00 -
Target 3 Billion
With 750 million people living in villages, India has the largest rural population in the world. Based on his Indian experience, Dr Kalam recommends a sustainable and inclusive development system called PURA Providing Urban Amenities in Rural Areas to uplift the rural masses not by subsidies but through entrepreneurship with community participation. To make his case, Dr Kalam cites the examples of individuals and institutions, in India and from across the world, who, with an entrepreneurial spirit and a burning desire to make a difference, have successfully generated and tapped into the potential of the rural masses.
₨ 560.00Target 3 Billion
₨ 560.00 -
Brian Tracy Success Series: HIRING AND FIRING
By learning to implement these techniques that Tracy can testify firsthand to the effectiveness of, readers will be able to
₨ 440.00 -
Brian Tracy Success Series: TIME MANAGEMENT
Two or more! Every day!! By learning the strategies that Tracy himself has identified as the most effective and employed personally, readers having trouble fitting everything the day brings them inside a 24-hour window will learn how to:
- Handle endless interruptions, meetings, emails, and phone calls
- Identify your key result areas
- Allocate enough time for top priority responsibilities
- Batch similar tasks to preserve focus and make the most of each minute
- Overcome procrastination
- Determine what to delegate and what to eliminate
- Utilize Program Evaluation and Review Techniques to work backward from the future . . . and ensure your most important goals are met
- And more
₨ 440.00 -
Brian Tracy Success Series: LEADERSHIP
Success expert Brian Tracy has spent years studying the world’s greatest leaders and believes that everyone has it inside them to:
- Inspire trust, confidence, and loyalty
- Instill a sense of meaning and purpose in your organization
- Tap into the motivation and enthusiasm that compels others to commit to your vision
- Clearly communicate goals and strategies and gain buy-in
- Build winning teams
- Elicit extraordinary performance from ordinary people
Become the person seen as most likely to lead the organization to victory
₨ 440.00 -
Brian Tracy Success Series: SALES SUCCESS
You are that close! In this compact and convenient guide, Tracy shares 21 tried-and-true techniques that can help any salesperson gain that winning edge. Learn how to:
- Set clear goals–and achieve them+I396
- Develop a sense of urgency and make every minute count
- Know your products inside and out
- Analyze your competition
- Find and quickly qualify prospects
- Understand the three keys to persuasion
- Overcome the six major objections
- And much more!
₨ 440.00 -
Brian Tracy Success Series: NEGOTIATION
- Utilize the six key negotiating styles
- Harness the power of emotion in hammering out agreements
- Prepare like a pro and enter any negotiation from a position of strength
- Gain clarity on areas of agreement and disagreement
- Develop win-win outcomes
- Know when and how to walk away
- Apply the Law of Four
₨ 440.00 -
Brian Tracy Success Series: BUSINESS STRATEGY
Ask the five key questions vital to any strategic plan
- Determine a corporate mission that lifts and inspires people
- Define themselves in relation to their competition
- Anticipate crises
- Reposition their business with new products, services, and technology
- And more
₨ 440.00 -
The 5 Second Rule
It takes just five seconds to use this tool, and every time you do you’ll be in great company. More than 8 million people have watched Mel’s TEDx Talk, and executives inside of the world’s largest brands are using the tool to increase productivity, collaboration, and engagement.
In The 5 Second Rule, you’ll discover it takes just five seconds to:
Become confident
Break the habit of procrastination and self-doubt
Beat fear and uncertainty
Stop worrying and feel happier
Share your ideas with courage
₨ 1,280.00The 5 Second Rule
₨ 1,280.00 -
Why We Want You to Be Rich: Two Men, One Message
Rich Dad, Poor Dad author and motivational speaker Robert T. Kiyosaki and celebrity rich man Donald J. Trump join forces to come to the aid of America’s shrinking middle class. These thriving multimillionaires give advice designed to help average readers expand their wealth in the harsh economy. Firm steps towards financial literacy.
₨ 880.00