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Building a StoryBrand: Clarify Your Message So Customers Will Listen
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it.
Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.
₨ 800.00 -
Competition is Killing Us: How Big Business is Harming Our Society and Planet – and What To Do About It
We live in the age of big companies where rising levels of power are concentrated in the hands of a few. Yet no government or organisation has the power to regulate these titans and hold them to account. We need big companies to share their power and we, the people of the world, need to reclaim it.
₨ 1,440.00 -
48-Hour Start-up: From Idea to Launch in 1 Weekend
Fraser Dohertys 48-Hour-Start-Up is a handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly. Almost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didnt cost a fortune? In the 48- Hour-Start-up, Fraser Doherty uses his experience building a multi million dollar company to attempt an experiment; starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too.
₨ 480.00 -
What I Wish I Knew When I Was 20: A Crash Course on Making Your Place in the World
A revised and updated edition of the international bestseller Inspiring readers all over the globe to reimagine their future, this revised and updated edition of What I Wish I Knew When I Was 20 features new material to complement the classic text. Major life transitions such as leaving the protected environment of school or starting a new career can be daunting. It is scary to face a wall of choices, knowing that no one is going to tell us if we make the right decision. There is no clearly delineated path or recipe for success. Even figuring out how and where to start can be a challenge.
₨ 800.00 -
The Warren Buffett Way
Warren Buffett is the most famous investor of all time and one of today’s most admired business leaders. He became a billionaire and investment sage by looking at companies as businesses rather than prices on a stock screen. The first two editions of The Warren Buffett Way gave investors their first in-depth look at the innovative investment and business strategies behind Buffett’s spectacular success. The new edition updates readers on the latest investments by Buffett. And, more importantly, it draws on the new field of behavioral finance to explain how investors can overcome the common obstacles that prevent them from investing like Buffett.
₨ 960.00The Warren Buffett Way
₨ 960.00 -
Why Nations Fail
Brilliant and engagingly written, Why Nations Fail answers the question that has stumped the experts for centuries: Why are some nations rich and others poor, divided by wealth and poverty, health and sickness, food and famine? Is it culture, the weather, geography? Perhaps ignorance of what the right policies are? Simply, no. None of these factors is either definitive or destiny. Otherwise, how to explain why Botswana has become one of the fastest growing countries in the world, while other African nations, such as Zimbabwe, the Congo, and Sierra Leone, are mired in poverty and violence? Daron Acemoglu and James Robinson conclusively show that it is man-made political and economic institutions that underlie economic success (or lack of it). Korea, to take just one of their fascinating examples, is a remarkably homogeneous nation, yet the people of North Korea are among the poorest on earth while their brothers and sisters in South Korea are among the richest. The south forged a society that created incentives, rewarded innovation, and allowed everyone to participate in economic opportunities.
₨ 1,280.00Why Nations Fail
₨ 1,280.00 -
Bezonomics: How Amazon Is Changing Our Lives and What the World’s Best Companies Are Learning from It
An in-depth, revelatory, and unbiased look at Amazon’s world-dominating business model, the current competitors either imitating or trying to outfox Amazon, and the ways Bezonomics is shaping the life of every American consumer—from an award-winning Fortune magazine writer. Like Henry Ford, Sam Walton, or Steve Jobs in the early years of Ford, Walmart, and Apple, Jeff Bezos is the business story of the decade. Bezos, the richest man on the planet, has built one of the most efficient wealth-creation machines in history with 2% of US household income being spent on nearly 500 million products shipped from warehouses in seventeen countries.
₨ 880.00 -
New Ideas from Dead Economists
An entertaining and widely-praised introduction to great economic thinkers throughout history, now in its fourth edition, with updates and commentary on the 2020 “great cessation,” Trump and Obama economic policies, the dominance of Amazon, and many other timely topics.
₨ 800.00New Ideas from Dead Economists
₨ 800.00 -
To Sell Is Human: The Surprising Truth About Moving Others
From the best-selling author of Drive and A Whole New Mind comes a surprising – and surprisingly useful – new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight.
₨ 960.00 -
The Power of Nothing to Lose: The Hail Mary Effect in Politics, War And Business
Following books by Malcolm Gladwell and Dan Ariely, noted economics professor William L. Silber explores the Hail Mary effect, from its origins in sports to its applications to history, nature, politics, and business. A quarterback like Green Bay’s Aaron Rodgers gambles with a Hail Mary pass at the end of a football game when he has nothing to lose — the risky throw might turn defeat into victory, or end in a meaningless interception. Rodgers may not realize it, but he has much in common with figures such as George Washington, Rosa Parks, Woodrow Wilson, and Adolph Hitler, all of whom changed the modern world with their risk-loving decisions.
₨ 960.00 -
The 21 Irrefutable Laws of Leadership
If you’ve never read The 21 Irrefutable Laws of Leadership, you’ve been missing out on one of the best-selling leadership books of all time. If you have read the original version, then you’ll love this new expanded and updated one.
₨ 800.00 -
Invested : How I Learned to Master My Mind, My Fears, and My Money to Achieve Financial Freedom and Live a More Authentic Life
In this essential handbook – a blend of Rich Dad, Poor Dad and The Happiness Project – the cohost of the wildly popular InvestED podcast shares her yearlong journey learning to invest, as taught to her by her father, investor and best-selling author Phil Town. Growing up, the words finance, savings, and portfolio made Danielle Town’s eyes glaze over, and the thought of stocks and financial statements shut down her brain. The daughter of a successful investor and best-selling financial author of Rule #1, Phil Town, she spent most of her adult life avoiding investing – until she realized that her time-consuming career as a lawyer was making her feel anything but in control of her life or her money. Determined to regain her freedom, vote for her values with her money, and deal with her fear of the unpredictable stock market, she turned to her father, Phil, to help her take charge of her life and her future through Warren Buffett-style value investing. Over the course of a year, Danielle went from avoiding everything to do with the financial industrial complex to knowing exactly how and when to invest in wonderful companies.
₨ 960.00 -
The Polycycle Investor
This book teaches you how to time the market to impact long-term returns, for a bountiful investing cycle! It is an effort to marry the discipline of investing, economics and behavioural finance to the cycles in which businesses operate. The author has tried to mine his years of experience in investment Banking and investing to identify new frameworks that can be of help to both amateur and professional investors.
₨ 480.00The Polycycle Investor
₨ 480.00 -
Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising
Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don’t just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere. “How many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read Badvertising, the world would be a more intelligent and prosperous place.” —Jonah Berger, New York Times bestselling author of Contagious and The Catalyst “Incisive and daring, Badvertising is the only book you need to truly understand both the inner workings of America’s ad agencies, and the minds of those who never cease to astound us with both their creative genius and profound stupidity
₨ 800.00 -
How I Invest My Money: Finance Experts Reveal How They Save, Spend, and Invest
The world of investing normally sees experts telling us the “right” way to manage our money. How often do these experts pull back the curtain and tell us how they invest their own money? Never. How I Invest My Money changes that. In this unprecedented collection, 25 financial experts share how they navigate markets with their own capital. In this honest rendering of how they invest, save, spend, give, and borrow, this group of portfolio managers, financial advisors, venture capitalists and other experts detail the “how” and the “why” of their investments.
₨ 800.00 -
Leadershift
Internationally recognized leadership expert John C. Maxwell teaches readers how to shift their leadership to keep innovating, improving, and influencing others in today’s fast-paced world. Change is so rapid today that leaders must do much more than stay the course to be successful. If they aren’t nimble and ready to adapt, they won’t survive.
₨ 800.00Leadershift
₨ 800.00 -
The Complete 101 Collection includes material that in true Maxwell style helps readers reach their potential at any stage in their career.
The Complete 101 Collection includes material that in true Maxwell style helps readers reach their potential at any stage in their career.
₨ 1,120.00 -
Day to Day Economics
Economics and its applications are everywhere around us; however it is not easy for a layman to understand the complex theories and concepts of this subject. To ensure that the subject of Economics can be understood by common people, Satish Y. Deodhar has written this book, ‘IIMA – Day to Day Economics’. This book explains the most difficult Economics terms in a simple and easy to understand language. This book explains the role of the Government and the various policies that affect daily economic activities. This book is published by Random House India publications in 2016.
₨ 480.00Day to Day Economics
₨ 480.00 -
Business Law For Managers
Even though most business managers have diverse academic qualifications-engineering being the most common, followed by chartered accountancy, economics, medicine, etc.-few come from a law background.
₨ 640.00Business Law For Managers
₨ 640.00 -
IIMA – How to Make the Right Decision
FROM THE ACCLAIMED IIMA BUSINESS BOOKS SERIES How can you better manage your inventory by looking at the past movement of your stock? How can you ensure that your customer mailings target the right people to make the most impact? How do you go about hiring the appropriate people for a job profile?
₨ 480.00 -
grow rich with the Power of Your Subconscious Mind
The Power of Your Subconscious Mind is one of the most promising self improvement books that you can gift to yourself or your loved ones. This book is designed to help you improve your relationships, health, and also to give you an internal strength that makes every hurdle look small.
₨ 360.00 -
How to Win Friends and Influence People
How to Win Friends and Influence People by bestselling author Dale Carnegie gives you time-tested advice and simple techniques on how to deal with people, understand them and get along with them.
₨ 350.00 -
The Interpretation of Financial Statements
“All investors, from beginners to old hands, should gain from the use of this guide, as I have.” From the Introduction by Michael F. Price, president, Franklin Mutual Advisors, Inc. Benjamin Graham has been called the most important investment thinker of the twentieth century. As a master investor, pioneering stock analyst, and mentor to investment superstars, he has no peer. The volume you hold in your hands is Graham’s timeless guide to interpreting and understanding financial statements. It has long been out of print, but now joins Graham’s other masterpieces, The Intelligent Investor and Security Analysis, as the three priceless keys to understanding Graham and value investing.
₨ 2,600.00The Interpretation of Financial Statements
₨ 2,600.00 -
The Intelligent Investor
दस लाख से अधिक प्रतियों की बिक्री का रिकॉर्ड इस शानदार पुस्तक में ग्राहम के सदाबहार ज्ञान का आज के बाज़ार की परिस्थितियों के आधार पर वर्णन किया गया है बीसवीं शताब्दी के सबसे महान निवेश सलाहकार बेंजामिन ग्राहम ने दुनिया भर में लोगों को सिखाया व प्रेरित किया है । ग्राहम के “वैल्यू इन्वेस्टिंग” के सिद्धांत (जो निवेशकों को बड़ी गलतियां करने से बचाता है और उन्हें दीर्घकालीन रणनीति विकसित करना सिखाता है) ने द इंटेलिजेंट इन्वेस्टर को इसके मूल प्रकाशन वर्ष 1949 से ही स्टॉक मार्केट की बाइबिल बना दिया है।
₨ 1,280.00The Intelligent Investor
₨ 1,280.00