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This is Marketing: You Can’t Be Seen Until You Learn To See
THE FINANCIAL TIMES BOOK OF THE MONTH
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
₨ 1,120.00 -
To Sell Is Human: The Surprising Truth About Moving Others
From the best-selling author of Drive and A Whole New Mind comes a surprising – and surprisingly useful – new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight.
₨ 960.00 -
Trading the Markets for a Living: How to Become a Professional Trader and Grow Rich
How to Become a Professional Trader and Grow Rich
“Full-time trading can make you very rich,” says market guru and bestselling author, Ashu Dutt Indeed, professional traders are some of the richest people in the world. Not just that.
Trading as a profession gives you both financial freedom and the independence to live your life the way you want. This book will serve as your reference and guide on how to start and succeed as a professional trader.
₨ 640.00 -
Trump: The Art of the Deal
Trump reveals the business secrets that have made him America’s foremost deal maker!
“I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump
Here is Trump in action—how he runs his business and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and changes the face of the New York City skyline. But even a maverick plays by rules, and Trump has formulated eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the practice of deal-making. It’s the most streetwise business book there is—and the ultimate read for anyone interested in achieving money and success, and knowing the man behind the spotlight.₨ 640.00Trump: The Art of the Deal
₨ 640.00 -
Trump: Think Like a Billionaire
It’s not good enough to want it. You’ve got to know how to get it. Real estate titan, bestselling author, and TV star Donald J. Trump is the man to teach you the billionaire mind-set–how to think about money, career skills, and life. Here is crucial advice on investing in real estate from the expert, everything from dealing with brokers to renovating to assessing the value of property, buying and selling, and securing a mortgage. Trump will show you how to cut costs, decide how much risk to assume in your investments, and divide up your portfolio. He’ll also teach you how to impress anyone, how to correct or criticize someone effectively, and how to know if your friends are loyal–everything you need to know to get ahead.
₨ 640.00Trump: Think Like a Billionaire
₨ 640.00 -
Unf*ck Yourself: Get Out of Your Head and Into Your Life
New York Times bestseller. Over two million copies sold! Joining the ranks of The Life-Changing Magic of Not Giving a F*ck, The Subtle Art of Not Giving a F*ck, You Are a Badas*, and F*ck Feelings comes this refreshing, BS-free, self-empowerment guide that offers an honest, no-nonsense, tough-love approach to help you move past self-imposed limitations.
₨ 640.00 -
Unfiltered: The CEO and the Coach
A pioneering book, The CEO and the Coach, for the first time, opens the doors that normally shield the confidential world of coaching conversations. The book, through its candour, helps readers fully grasp the life-changing impact that coaching can have.
Conceived as a leadership development book, the authors share the narratives (both individual and mutual) of their partnership over the course of five years. The resultant narrative provides not just unique insights that executives and entrepreneurs will find useful for their own development but also deep insights into how, by understanding ourselves, we move towards mastery over the world at large.
₨ 960.00Unfiltered: The CEO and the Coach
₨ 960.00 -
Unsafe Thinking: How to be Creative and Bold When You Need It Most
‘An array of fresh insights on creativity, motivation and staying in “flow”. ’ Daniel h. Pink, author of drive and to sell is human safe thinking is everywhere. It defines our everyday routines, work habits and ideas. There’s just one problem with it, in a world of constant change, it ultimately lets us down. Unsafe thinking, creativity Guru Jonah Sachs demonstrates that the most remarkable and trail-blazing individuals from the maverick google programmer who came up with Gmail, to the Colombian mayor who employed mime artists to transform his city’s traffic problem are those who reject the lure of what they already know. He draws on cutting-edge psychology and neuroscience to uncover the mental processes that lead to successful innovation. and he reveals how you too can learn to adopt the boldly innovative mindset that will help you thrive in life and in business.
‘An enchanting book about how to question the conventional, challenge the status quo and unlock the creative solutions right under your nose. ’ Adam grant, author of originals ‘a blazingly original book. Destined to become a classic. ’ Mary Karr, author of the liars’ club ‘practical and truly entertaining. A must-read for anyone facing a changing world. ’ Jonah Berger, author of contagious.₨ 800.00 -
Unshakeable : Your Financial Freedom Playbook
Transform your financial life and accelerate your path to financial freedom with this step-by-step playbook to achieving your financial goals from the #1 New York Times bestseller of Money: Master the Game, Tony Robbins.
Robbins, who has coached more than fifty million people from 100 countries, is the world’s #1 life and business strategist. In this book, he teams up with Peter Mallouk, the only man in history to be ranked the #1 financial advisor in the US for three consecutive years by Barron’s. Together they reveal how to become unshakeable—someone who can not only maintain true peace of mind in a world of immense uncertainty, economic volatility, and unprecedented change, but who can profit from the fear that immobilizes so many.
₨ 960.00 -
User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play
AMAZON BEST BOOKS OF 2019 PICK
FORTUNE WRITERS AND EDITORS’ RECOMMENDED BOOKS OF 2019 PICK
“User Friendly is a tour de force, an engrossing fusion of scholarly research, professional experience and revelations from intrepid firsthand reporting.”
―EDWARD TENNER, The New York Times Book Review₨ 1,280.00 -
VUCAREER: The 4 Pillars to Successfully Manage Your Career in a Volatile, Uncertain, Complex, and Ambiguous World
Joblessness is a global problem today. Businesses aren’t creating enough jobs, and the ones that exist cannot be filled due to a mismatch in the skills demanded versus those possessed by the applicants. This book is a practical and unique guide full of wisdom that caters to professionals and jobseekers of all backgrounds.
The term ‘Vucareer’ is a neologism derived from the conjugation of the acronym VUCA and career. VUCA stands for Volatile, Uncertain, Complex, and Ambiguous—an acronym often used to describe the world we live in. The term VUCA originated with the United States Army War College to describe conditions resulting from the Cold War. The acronym has since been used by businesses across industries and management education experts to advise leadership and management, particularly in the context of globalisation and technological disruption.
The author has distilled his immense experience into an easy-to-read, no-nonsense account of concrete insights and actionable strategies to provide the reader a toolkit that can be used to enhance longevity and material value of a career in today’s context. Whether you are looking to start, reinvent, or further your career, make Vucareer an absolute essential read to be future-ready.
₨ 480.00 -
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Warren Buffett Invests Like a Girl: And Why You Should, Too
Investing isn’t a man’s world anymore—and this provocative and enlightening book shows why that’s a good thing for Wall Street, the global financial system, and your own personal portfolio.
Warren Buffett and all of the women of the world have one thing in common: They are better investors than the average man. It’s been proved by psychologists and scientists, and the market calamities of the past two years have only provided more statistical and anecdotal evidence of the same. Here are just a few characteristics of female investors that distinguish them from their male counterparts.
₨ 640.00 -
What I Wish I Knew When I Was 20: A Crash Course on Making Your Place in the World
A revised and updated edition of the international bestseller Inspiring readers all over the globe to reimagine their future, this revised and updated edition of What I Wish I Knew When I Was 20 features new material to complement the classic text. Major life transitions such as leaving the protected environment of school or starting a new career can be daunting. It is scary to face a wall of choices, knowing that no one is going to tell us if we make the right decision. There is no clearly delineated path or recipe for success. Even figuring out how and where to start can be a challenge.
₨ 800.00 -
What the Dog Saw And Other Adventures
The bestselling author of The Bomber Mafia focuses on “minor geniuses” and idiosyncratic behavior to illuminate the ways all of us organize experience in this “delightful” (Bloomberg News) collection of writings from The New Yorker.
What is the difference between choking and panicking? Why are there dozens of varieties of mustard-but only one variety of ketchup? What do football players teach us about how to hire teachers? What does hair dye tell us about the history of the 20th century?
₨ 960.00 -
What they Dont teach you at Hardvard Business School
This business classic features straight-talking advice you’ll never hear in school.
Featuring a new foreword by Ariel Emanuel and Patrick WhitesellMark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries.
₨ 1,120.00 -
What They Teach You at Harvard Business School: My Two Years Inside the Cauldron of Capitalism
‘For anyone thinking of doing an MBA, or indeed anyone who wants to understand how the corporate elite are moulded, this is a must read’ Luke Johnson, British entrepreneur
The internationally best-selling business classic that reveals what it’s really like to study an MBA at one of the most prestigious institutions in the world.
Philip Delves Broughton quit his position as New York correspondent for The Daily Telegraph to take his place on one of the most-coveted and exclusive courses in the world – an MBA at Harvard Business School – to acquire the wisdom reserved for the world’s global elite. And what he learns is truly jaw-dropping.₨ 800.00 -
What Works: Gender Equality by Design
Shortlisted for the Financial Times and McKinsey Business Book of the Year Award
A Financial Times Best Business Book of the Year
A Times Higher Education Book of the Week
Best Business Book of the Year, 800-CEO-READGender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts. Presenting research-based solutions, Iris Bohnet hands us the tools we need to move the needle in classrooms and boardrooms, in hiring and promotion, benefiting businesses, governments, and the lives of millions.
“Bohnet assembles an impressive assortment of studies that demonstrate how organizations can achieve gender equity in practice… What Works is stuffed with good ideas, many equally simple to implement.”
―Carol Tavris, Wall Street Journal₨ 960.00 -
Where Good Ideas Come From: The Seven Patterns of Innovation
From the author of Emergence and The Ghost Map, Steven Johnson’s Where Good Ideas Come From: The Seven Patterns of Innovation identifies key principles that are the driving force of creativity.
Learn how:
A slow hunch can be much more valuable than a Eureka moment
The connected ‘hive mind’ is smarter than the lone thinker
Where you think matters just as much as what you’re thinking
The best ideas come from building on the ideas and inventions of othersFrom the Renaissance to satellites, medical breakthroughs to social media, Charles Darwin to Marconi, Steven Johnson shows how, by recognizing where and how patterns of creativity occur, we can all discover the secrets of inspiration.
₨ 960.00 -
Who Rules the World?
Who Rules the World is the essential account of geopolitics right now – including an afterword on President Donald Trump Noam Chomsky: philosopher, political writer, fearless activist. No one has done more to question the hidden actors who govern our lives, calling the powers that be to account. Here he presents Who Rules the World?, his definitive account of those powers, how they work, and why we should be questioning them.
From the dark history of the US and Cuba to China’s global rise, from torture memos to sanctions on Iran, this book investigates the defining issues of our times and exposes the hypocrisy at the heart of America’s policies and actions. The world’s political and financial elite are now operating almost totally unconstrained by the so-called democratic structure. With climate change and nuclear proliferation threatening our very survival, dissenting voices have never been more necessary. Fiercely outspoken and rigorously argued, Who Rules the World? is an indispensable guide to how things really are.
₨ 960.00Who Rules the World?
₨ 960.00 -
Who Says Elephants Can’t Dance?: Inside IBM’s Historic Turnaround
In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction — victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.
Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry’s most important technologies.
Instead, Gerstner took hold of the company and demanded the managers work together to re-establish IBM’s mission as a customer-focused provider of computing solutions. Moving ahead of his critics, Gerstner made the hold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, “The last thing IBM needs right now is a vision.”
Who Says Elephants Can’t Dance? tells the story of IBM’s competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company’s own success.
₨ 800.00 -
Who Says You Can’t? You Do
THE WORD OF MOUTH PHENOMENON THAT’S CHANGING LIVES AROUND THE WORLD
Do you want to change your life? Well, who says you can’t? Would you be surprised to learn that the only person stopping you achieving what you want in life is yourself? Why do you think there are so few people living their dream and millions of others slipping further away from theirs with every day that passes?
Daniel Chidiac’s writing has touched millions of people worldwide and helps to transform thousands of lives daily. By opening Who Says You Can’t? You Do, you embark on a psychological and emotional journey that will unlock your true potential.
This challenging and extraordinarily rewarding book is the ultimate guide to discovering the fulfilment you have been searching for your whole life.
Who Says You Can’t? You Do is a psychological and emotional journey that will help you overcome your self-doubts and unlock your true potential through 7 steps that cover self-discovery, energy, achievement, relationships and physical health.
‘Who Says You Can’t? You Do is the ultimate book for personal growth. It helps you find clarity within yourself regardless of where you are in life’ Torrey Smith, Philadelphia Eagles, NFL Superbowl champion XLVII
‘Who Says You Can’t? You Do offers clear and actionable steps for developing a winner’s mental state and ultimately to live a fuller and more successful life. I highly recommend this book!’ Natalie Eva Marie, WWE Pro-Wrestler/Actress
₨ 800.00Who Says You Can’t? You Do
₨ 800.00 -
Why Nations Fail
Brilliant and engagingly written, Why Nations Fail answers the question that has stumped the experts for centuries: Why are some nations rich and others poor, divided by wealth and poverty, health and sickness, food and famine? Is it culture, the weather, geography? Perhaps ignorance of what the right policies are? Simply, no. None of these factors is either definitive or destiny. Otherwise, how to explain why Botswana has become one of the fastest growing countries in the world, while other African nations, such as Zimbabwe, the Congo, and Sierra Leone, are mired in poverty and violence? Daron Acemoglu and James Robinson conclusively show that it is man-made political and economic institutions that underlie economic success (or lack of it). Korea, to take just one of their fascinating examples, is a remarkably homogeneous nation, yet the people of North Korea are among the poorest on earth while their brothers and sisters in South Korea are among the richest. The south forged a society that created incentives, rewarded innovation, and allowed everyone to participate in economic opportunities.
₨ 1,280.00Why Nations Fail
₨ 1,280.00